The co-creation and symbiosis of business and culture promotes the development of urban culture

　　Tianjin Northern Network News:Today, as business development enters a new era and consumer groups become younger, more and more shopping malls are committed to creating a variety of special event business cards and striving to create more diversified cultural output. Use innovative marketing methods to present diverse cultures in front of the public, extend the vitality of culture, and create more possibilities for culture + business.

　　“Looking for things” to create a feast of intangible cultural heritage

On September 22, 2023, the “Looking for East and West” intangible cultural heritage exchange exhibition officially opened at Tianjin Jialihui Shopping Center. This exhibition displays nearly 100 precious representative works and will last until October 15th. This intangible cultural exchange exhibition not only presents traditional culture to the public, but also integrates the concept of urban exchange. Tianjin, Beijing, Hebei, Shanghai, Sichuan, Jiangsu, Guangzhou, Chongqing, Shaanxi, Shanxi, Guizhou, Anhui are invited , Gansu, Zhejiang, Yunnan and other provinces and cities have opened a dialogue that spans space, time, the new and the old, tradition and trends, and uses cultural display to measure the breadth and depth of the mountains and rivers of the motherland.

　　Urban Culture Festival 2.0 kicks off, leading a new chapter in urban culture

From September 23 to October 22, Tianjin Vientiane City held a month-long urban cultural festival, including the Impression of Monet Time Art Exhibition for the first time in Tianjin, the Extraordinary City Image Exhibition to Observe the World from a New Perspective, and the prestigious Wuzhen Theater Festival A series of urban co-creation activities such as the Tianjin premiere of the light drama and more than 10 cultural forums lead a new wave of urban culture in multiple dimensions, giving the city extraordinary imagination and leading a new chapter of urban culture. There is content, stories, and memory points… Tianjin Vientiane City is based on “urban culture” and fills the project with a unique soul. At the opening ceremony of the Tianjin Vientiane City Urban Culture Festival and the 11th Anniversary, the first urban co-creation peripheral was innovatively released, a modern artistic expression that translates and evolves traditional culture, covering the 11-year history of Vientiane and 4000 years of Tianjin culture. Through the interpretation of the three symbols of city, culture and trend, it presents the flow of a city’s culture and ideological trends.

　　The “Disney 100th Anniversary – Classic Animation Journey” theme exhibition opens up a beautiful dream time　

In the golden autumn, Yanlord Isetan, located on Dongma Road, Nankai District, Tianjin, celebrates the 2nd anniversary of “Qimeng Pictures”. During this period, the mall specially planned a series of sincere and value-for-money feedback activities: among them, the one worth recommending is undoubtedly ” Disney’s 100th Anniversary – Classic Animation Journey” theme mall exhibition. The exhibition officially opened on September 22, 2023, and will last until October 31, bringing consumers a wonderful experience that lasts for more than a month, immersing them in classic and innovative stories, and jointly exploring the colorful imagination. Unlimited fun.

“Disney 100th Anniversary – Classic Animation Journey” theme mall exhibition. The exhibition officially opened on September 22, 2023, and will last until October 31, bringing consumers a wonderful experience that lasts for more than a month and immerse themselves in Let’s explore the infinite fun of colorful imagination among classic and innovative stories. This theme mall exhibition brings together elements of Disney’s six classic animated films, including “Tangled,” “Moana,” “Zootopia,” “Invincible” “Wreck-It Ralph 2: Breaking the Internet”, “Frozen 2”, and the much-anticipated Disney new animated film “Star Wish”. This theme exhibition is not only a review of Disney’s classic animated films, but also tailored for consumers An immersive and immersive experience journey has been customized. In this imaginative journey, what is particularly eye-catching is Disney’s centennial celebration “Star Wish”, which is composed of the “Frozen” series and “Crazy”. The new original animated film created by the “Zootopia” gold medal team will invite you to enter the Magic Kingdom, light up every precious wish together, and look forward to the wonderful arrival.