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The Binhai Marketing Service Department of AIA Life Insurance Tianjin Branch officially opened, continuing to promote the high-quality development of Tianjin’s life insurance market

The Binhai Marketing Service Department of AIA Life Insurance Tianjin Branch officially opened, continuing to promote the high-quality development of Tianjin’s life insurance market


On December 5, 2023, the Binhai Marketing Service Department (hereinafter referred to as “Binhai Marketing Service”) of AIA Life Insurance Co., Ltd. Tianjin Branch held an opening ceremony. This is the first time that AIA Life Insurance Tianjin Branch has opened a marketing service department, which is another milestone in its development in the local market. More than 100 guests, including Director Zhao Lei of the Financial Bureau of Tianjin Economic and Technological Development Zone, management of AIA Tianjin Branch and representatives of outstanding marketers, witnessed this important moment.

“Tianjin is a rapidly developing city, and the opening of Binhai Insurance demonstrates AIA’s commitment and determination to the Tianjin market. We will continue to adhere to the customer-first service concept and are committed to providing Tianjin citizens with a full range of insurance solutions. At the same time, we will continue to cultivate more outstanding financial service professionals for Binhai New Area through AIA’s ‘Excellent Marketer’ strategy, continue to promote the high-quality development of Tianjin’s life insurance market, and help Tianjin’s life insurance industry create greater glory.” General Manager of AIA Tianjin Branch Manager Cui Xiuhui said.

After the opening ceremony, Cui Xiuhui, the responsible comrade of the Financial Bureau of Tianjin Economic and Technological Development Zone and General Manager of AIA Tianjin Branch, and Yang Shuguang, the person in charge of Binhai Camping Services, had a wonderful discussion on the theme of “Exploring new drivers of new areas and seeking high-quality development together” . They expressed their respective views on the current development of Tianjin’s life insurance industry and sent messages to Binhai Camp Service.

In order to further deepen the Tianjin insurance market, improve the layout of outlets, and provide better services to customers in Binhai New Area, AIA Tianjin will launch a new Binhai Camp Service Plan in 2022 and will be officially approved to open on November 24, 2023. At present, Binhai Camp Service has a total opening workforce of 132 people, 100% of whom have a college degree or above, of which 8% have a master’s degree, and 36% have been middle-level or senior managers. In the future, Binhai Business Services will serve as the focus of AIA Tianjin’s development, radiating throughout Binhai New Area and nearby administrative areas, further facilitating and optimizing local customer services, and contributing to expanding the city’s insurance depth and insurance density.

Binhai Camp Service will adhere to its consistent high-quality service concept, be customer-oriented, and provide customers with customized insurance solutions through professional insurance consultants and efficient operations teams. At the same time, Binhai Camping Services will also actively establish close ties with the local community, deeply understand customer needs, continuously optimize products and services, and help Tianjin citizens live a healthy and long-term life!



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