The 2023 Spring Wedding Expo opens in Beijing, and the Lily wedding is full of romantic atmosphere
On March 4, the 2023 Spring Beijing Wedding Expo opened lively at the National Convention Center, attracting a large number of wedding couples to “visit the class”. It is understood that this is also the first time that the wedding expo has reappeared in Beijing after two years. The two-day exhibition will welcome nearly 100,000 people to participate in the exhibition.
After the epidemic, the consumption demand for weddings ushered in a climax. At 13:30, the reporter saw on the spot that it took 8 minutes to queue up at the security checkpoint of the wedding expo to enter, and most of the people entering and leaving were young couples. Entering the exhibition area, there are already long queues in front of many exhibition areas, crowded with people, and the atmosphere is hot. Buying a diamond ring, renting a wedding car, getting engaged to a wedding company… The bride and groom-to-be plan, order services, and choose products for their wedding.
With a large number of post-90s and post-00s entering the marriage and love market, young people prefer customized and private weddings. “I want to hold a wedding with my younger brother.” “I want to travel to Sanya to get married.” “I like white, and I want a dream wedding with white as the theme color.” A large number of people gathered in the booth area of Al Ain Art Center young couple. Song Ge, Brand Director of Ain Art Center, told reporters that at present, the needs of young people are diversified, and everyone agrees with “private customization” services. For example, everyone likes to design their own wedding venues, wedding links, and wedding scenes. “There are also some young couples who are busy. They can also choose the one-stop service directly, so they don’t have to worry about it.”
This year’s wedding expo, the lily wedding is located at the entrance of the exhibition area, and the centralized display area is surrounded by crowds who come to check in. The magenta lily wedding LOGO and the super large bouquet of double lilies filled the romantic atmosphere and attracted a large number of people to check in Photograph. The brands under the Baihe Wedding include Ain, Hui Ai, Xipu, Xizhuang, Aifeier, Star Enjoy, ?club and Baihe Love Travel.
Zhuang Hai, president of the group, introduced that the order volume of lovelink group (lovelink) is much higher than before, and the wedding demand accumulated during the epidemic will be released in a wave. In addition, young people have higher requirements for the quality of wedding banquets. It is not just as simple as “eating”, but also has more personalized needs for travel, photography, and hotels, which leads to more consumption scenarios, such as weddings at ski resorts. , “after party” after the wedding, etc., the wedding front has been stretched longer. “We have brought our eight major wedding brands to this exhibition. These brands have their own characteristics. They can provide new Chinese-style set styles, self-operated wedding dress brands, high-end customized private exclusive quality wedding services, overseas wedding teams, and youth wedding photography. Travel photography, etc., is to let everyone have a more intuitive perception of our ‘Lily Wedding’.”
According to the official data of China Wedding Expo, many brands under Lily Wedding have achieved impressive results. “Alien Art Center” won the second place in the list of medium-star hotels/special venues in the list of merchant order transactions; “Sunny Xipu Wedding” and “?club Wedding” respectively won the list of brand weddings in the list of merchant order transactions First place on the list, second place.
Official data of China Wedding Expo, ranking list of business order transaction volume
The 2023 Spring Beijing Wedding Expo will start on March 4 and will last for two days. It is understood that the wedding expo carefully selects more than 3,000 global famous brands, gathers famous brands at home and abroad, and gathers new trendy products, which fully meets the individual needs of the couple for the wedding, and provides peace of mind for the couple who are preparing for the wedding. One-stop experience and ordering service.
