The 2023 Greater China Effie Awards Calendar Announced

The 2023 Greater China Effie Awards Calendar Announced Since its inception in 1968, the Effie Awards have been dedicated to leading, inspiring and honoring effective marketing around the world through awards and effective marketing insights works and practitioners. Today, the Effie Awards have entered 57 countries and regions around the world, spanning 125 markets. Greater China is the largest, fastest growing and most innovative strategic market for Effie in the world.

In 2022, the volume of Effie Awards in Greater China will hit a new high, and more innovative and effective cases will emerge in the industry. After being screened by the jury, the final award-winning works and teams not only show that the effectiveness of the works has been recognized and affirmed by the industry, but also reflect their excellent commercial value. Congratulations to the winning teams in 2022 again!

The 2023 Greater China Effie Awards schedule is officially released.This year’s Greater China Effie Awards will continue to focus on mainstream and emerging marketing fields, review outstanding case works for the industry, explore new trends and new models of brand effective marketing, and promote business value growth!

Tournament schedule

The entry manual for the 2023 Greater China Effie Awards will be released on April 10, and the entry system will open on the same day.

Entry Guidelines

Where between June 1, 2022 and June 30, 2023,Marketing communication activities launched and implemented in the Greater China region (mainland China, Hong Kong, Macao and Taiwan regions) can submit for the 2023 Greater China Effie Awards.

Please note:

* The launch cycle of the continuous success category goes back three years;

* Please refer to the entry manual to be released on April 10 for details on the rules for resubmitting marketing communication activities in previous years.

Consistent with previous years, the 2023 Greater China Effie Awards competition schedule is divided into 4 rounds:

* Cases belonging to the automotive ecology need to be submitted for the Effie Automotive Awards. For details, please refer to the article “2023 Greater China Effie Automotive Awards Event Calendar Announcement”

The 2023 event will be upgraded for multi-dimensional recognition

The 2023 Greater China Effie Awards strategic track has been upgraded again. Up to now, a total of 9 special tracks have been established, namely: “Industrial Digitalization: Service and Marketing Track”, “Short Video Marketing Track”, “E-sports Marketing Track”, “Big Health Marketing Track”, ” Sports Marketing Track”, “Private Domain Marketing Track”, “Global Scientific Management Track”, “Redman Marketing Track”, “O+O Brand Marketing Track”.

Among them, the “big health marketing track”, “global scientific management track” and “O+O brand marketing track” are new tracks launched by the Greater China Effie Awards this year. At the same time, combined with the current new trend of private domain economic development, the “private domain marketing track” has been optimized and upgraded.

  • Big health marketing track

The track will focus on brand needs and marketing pain points in the field of big health, explore the far-reaching impact of digital and other technologies on the industry, commend marketing innovations and breakthroughs in this field, and set an effective model and standard for big health marketing.

  • Global scientific management track

The track will focus on how digital intelligence marketing can help achieve real results in operations, link brand assets and energy storage in digital intelligence management, use business science as an observation angle, and use actual results as a yardstick to excavate and commend business thinking and help brands achieve definite growth marketing case.

  • O+O brand marketing track

The track will focus on the field of O+O brand marketing, explore the integration of offline and online experience, and realize innovative marketing cases of comprehensive brand effect and long-term growth, leading, inspiring, and commending effective works and practitioners in this field, and promoting The O+O brand marketing ecology develops sustainably and healthily.

  • Private domain marketing track

The private domain era has created a new market structure, and the marketing ecology based on new technologies and new technologies has prompted subversive changes in the industry. As the core of brand digital transformation, private domain marketing is a must-answer question for the future growth of enterprises, and it is also the original intention of Effie to set up a private domain marketing track for two consecutive years.

Leading, inspiring and commending effective marketing works and their creators has been the mission of the Effie Awards for more than 50 years.In 2023, we will still actively embrace the development and changes of the industry, and look forward to the participation of more industry partners with enthusiasm, and jointly bring the “Chinese voice” of commercial marketing innovation to the world.

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