The 2022 Greater China Effie Awards winners and effectiveness rankings are officially announced! KFC’s “Crazy Four Literature, Crazy Together” won the grand prize at the Greater China Effie Awards!
“Congratulations to all the award-winning brands and teams!” Xu Haoyu, Managing Director of Effie Greater China, said: “2022 is a year full of uncertainties, but in the midst of uncertainty, Effie in Greater China hopes to help brands find a way to grow with certainty. Methodology. This year, Effie in Greater China continued to promote the upgrading of its brand strategy, focused on industry hotspots, optimized and subdivided the track for the Effie Awards, and attracted more newcomers from the industry. The number of entries reached a new high! In this year’s review , we are delighted to see more innovative and practical cases emerging, bringing practical accumulation and driving force to the practical development of the industry. Thanks to the hard work of the judges for each award, and congratulations to all the winning teams that have stood out in multiple rounds of competition. See you in the new season in 2023!“
Grand Effie | 2022 Greater China Effie Awards Grand Prize
The new way of communicating between the brand and the target audience presented in this case inspired practitioners, as the judges of the grand prize said: “New way to touch and engage current TA emotionally in a very trendy way, allowing consumers to play.” In addition , the judges unanimously recognized that the case “grasp the opportunity, take advantage of the trend, and turn the flash point from an unexpected opportunity into an engine for continuous growth of commercial value” is the winner of the 2022 Greater China Effie Grand Award The essential.
The complete list of winners of the 2022 Greater China Effie Awards has been officially announced. This year, a total of 409 judges for the preliminary review and 179 judges for the final review participated in the review through a combination of online and offline review meetings, and finally 11 gold awards and 29 silver awards were born , 114 bronze medals.
Congratulations to all winners!
The 2022 Greater China Effie Awards Effectiveness Ranking was announced simultaneously. Effie Effectiveness Index (Effie Effectiveness Index) is an objective global marketing ranking list, and the ranking is calculated based on the points of the award-winning results. The 2022 Greater China Effie Awards Effectiveness Ranking (Effectiveness Ranking) points will also be included in the Effie Global Effectiveness Index, which represents excellent comprehensive strength.
So far, the 2022 Greater China Effie Awards have been announced for all levels of awards and effectiveness rankings. Thanks to all participating units, partners and industry colleagues for their trust and support to Effie.