In the context of the aging society in the “new era”, the field of services for the elderly is also facing new needs and new challenges. From October 20th to 23rd, the 2023 Haihe Silver Hair Festival and Double Ninth Festival Expo hosted by Tianjin Haihe Media Center was grandly held at Tianjin Meijiang Convention and Exhibition Center. Taiping Life Insurance Tianjin Branch participated deeply as an exhibitor and received widespread attention.
It is understood that this exhibition has the core purpose of serving the elderly in the new era. It brings together health care projects, elderly service institutions, elderly public welfare service organizations, and high-quality consumer products for the elderly to focus on display and sales and create a service ” A platform for the “silver-haired” audience, fully meeting the needs of the elderly for high-quality life.
On the day of the opening ceremony, Hu Jie, Secretary of the Party Committee and General Manager of Taiping Life Insurance Tianjin Branch, said in an interview with Tianjin TV that in recent years, the branch has given full play to the rich resources and industrial advantages of the group and the head office in the medical and health care ecosystem, focusing on Tianjin. To meet citizens’ needs for health and elderly care, we are actively building a one-stop, customized, and high-quality service platform. At the same time, relying on the national retirement community resource network, it has successively launched a number of special health care routes including Kangning Jinyuan, a local retirement community in Tianjin, Wutong Renjia in Shanghai, and Haitang Renjia in Sanya, Hainan. Build a health management service platform with the two major service systems of “critical illness integration” and “cross-border medical service solutions” as the core, integrating online and offline, domestic and overseas integration, and covering the entire life cycle of customers.
Gao Yuan, head of the first urban branch of the branch, introduced the company’s brand history on the main stage of the event, explained Taiping Medical’s health care service system and actively interacted with the audience. The atmosphere was warm. The next morning, Li Weijie, director of the family office of the branch, explained the family office rights and Taiping customer service system on the spot, which was unanimously recognized by the elderly friends.
During the exhibition, the booth of Taiping Life Insurance Tianjin Branch was equipped with an information desk and promotional display racks, and TVs were rollingly playing brand history, medical and health-themed promotional videos, etc. The office cooperates with the Customer Service Department and the Personal Business Department to lead more than 50 business partners from the first urban branch and the second urban branch to provide the general public with medical and health care service systems, retirement community consultation and other services, and provide services to the audience. Introducing the history of Taiping, promoting insurance concepts and anti-money laundering knowledge, the highest number of visitors in a single day during the exhibition was nearly 1,000 people. It received unanimous praise from tourists, business partners, event organizers, and even other exhibitors. The careful preparation and hot atmosphere demonstrated Show the comprehensive strength of the Taiping brand.
This participation in the Double Ninth Festival Expo is another successful attempt after the 2021 Tianjin Media Fans Carnival. It adheres to the “customer-centered” service concept and effectively enhances the company’s brand awareness. In the future, Taiping Life Insurance Tianjin Branch will continue to expand resource channels, provide Tianjin citizens with more valuable, more professional and richer products and services, and open a new chapter of a better life with our customers!