Taikang’s professional training system makes HWP a top professional benchmark in the new era of life insurance
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A few days ago, the Taikang Life Insurance HWP-ETA (Elite Wealth Academy) carnival was held in Beijing. 68 health and wealth planners (HWP) from all over the country participated in this immersive wealth training trip. This ETA Carnival has entered Taikang Group, Taikang Assets, Han Kun Law Firm, Ernst & Young, SDIC Taikang Trust, etc. to broaden HWP’s wealth horizons and is committed to helping HWP continue to provide customers with high-quality wealth management services.
ETA Carnival is only a part of Taikang Life Insurance’s professional training system for HWP. Over the past six years, Taikang Life Insurance has made every effort to build HWP. Through all-round customized courses, it has gradually formed a HWP professional training system covering insurance consultant training, general practitioner college, elite wealth college, experiential training, and honor certification training, making HWP a The top professional benchmark in the new era of life insurance.
Taikang Life’s HWP professional training system is the epitome of the era of professionalization, specialization and eliteization of insurance agents under the great changes in the life insurance industry.
All-round customized training leads a new era of life insurance
The age of longevity is approaching, and everyone will live with illnesses for a long time. What people need is not only insurance protection, but also a high-quality future lifestyle, which is a package of longevity, health and wealth. Full life cycle solutions. As a leading enterprise in the era of longevity, Taikang realized early on that to break through the situation of agents, it is necessary for agents to have richer and more diversified management capabilities. As a result, Taikang Life officially launched a new HWP career at the end of 2017.
Oriented by the trend of the times and customer needs, HWP aims to provide one-stop elderly care, health and wealth management services, serve customers’ full life cycle and full wealth cycle, and become a firm practitioner of the “Taikang Program in the Longevity Era”. Under the vision of Chen Dongsheng, chairman and CEO of Taikang Insurance Group, HWP is a noble profession on the same level as lawyers, doctors, and accountants. To this end, Taikang Life Insurance has joined hands with top institutions to provide customized and systematic training courses for HWP, creating a triple identity of insurance consultant, general practitioner, and financial expert.
On the insurance consultant side, develop BAC and SCC professional customer service + super body training, PRE and ATB partner training, and cooperate with the international century-old brand LIMRA to carry out PDS and PACESETTER advanced training, so that HWP has three excellent newcomers, excellent marketing, and excellent management. The growth path is clear and perfect; on the general practitioner side, the GPA General Practitioner College was established, and the GPA medical experience training was innovatively launched, allowing HWP to enter the hospital, understand the hospital operation and medical treatment process, and make HWP achieve breakthroughs and improvements in the health side; On the wealth management expert side, the ETA Elite Wealth Academy was launched to integrate Taikang Wealth’s ecological resources around four businesses and one quality, and improve HWP’s financial analysis and asset allocation capabilities.
In order to further enhance the skills and cognition of HWP, Taikang Life Insurance not only makes full use of the company’s existing advantages in the big health industry ecology, allows HWP to enter the community, completes immersive community experience training, fully understands Taikang’s big health ecology and its development, and also cooperates with Tsinghua University Communicate with universities, Peking University and overseas colleges, send top HWPs to Peking University, Tsinghua University and overseas training, and gradually build a complete training chain for HWPs from school to in-service, from basic talent reserve to professional talent promotion.
Multi-dimensional top allocation resources Empower new career development
In addition to having a complete professional training system, Taikang Life Insurance also equips HWP with complete career support, enabling them to enjoy the company’s top resources and empower their career development in an all-round way.
On the one hand, HWP’s top teachers are composed of the Taikang Group Management Committee and authoritative experts inside and outside the industry, such as Chen Dongsheng, Chairman and CEO of Taikang Insurance Group, Cheng Kangping, Executive Vice President of Taikang Insurance Group and President of Taikang Life Insurance, and President of Taikang Xianlin Drum Tower Hospital. , Tsinghua University doctoral supervisor, etc. And through the “Taikang People’s Corporate University” Taikang Research Institute and the “Super-Specification Trinity Exclusive Workplace” HWP Education and Training Center to form a top HWP training base, draw a map of the top HWP workplaces in the country, and fully empower HWP to specialize, professionalize, and educate a higher level of development.
On the other hand, Taikang Life Insurance launched the first HWP basic law to establish rules and regulations for the team, making it different from traditional agents and forming its own unique professional program. In addition, Taikang Life Insurance provides HWP with a high amount of exclusive financial support, exclusive training and exclusive scholarships, a three-in-one exclusive workplace with education and training centers, health and wealth centers, and large health experience centers, as well as exclusive privileges of the highest standard.
With the blessing of top-level resources, HWP has gradually moved towards standardization, specialization, and high-standard development. With the support of authoritative organizations and the recognition of the outside public, HWP has become a top career choice in the age of longevity.
A high-quality professional team achieves the top benchmark in the financial industry
Chen Dongsheng, chairman of Taikang, once said that “a high-performance team is the practitioner and beneficiary of the new era of life insurance, and it is also the cornerstone of Taikang’s innovative business model.” This sentence expresses the importance of a high-performance team to Taikang. As “the best of the best”, the importance of HWP and the value it creates are self-evident.
After six years of building, the HWP team has shown the structural characteristics of being young, highly educated, high-quality, high-income, and high-performance. With the help of professional training system and top-level resources, HWP’s per capita production capacity has been increased accordingly. As of April 2023, the total manpower of HWP has stood at 12,000, 100% of whom have a college degree or above, nearly 50% have a bachelor’s degree or above, and 85% are under the age of 45.
Today, HWP has contributed nearly RMB 6 billion in total standard insurance, and has accumulated more than 15,000 happiness cases. The HWP project has 42 institutions across the country, and 32 HWP workplaces have opened, covering major provincial capitals and central cities. HWP manpower accounts for only 12% of the manpower of the project pilot institutions, but contributes 40% of the local insurance premiums. The results show that as a high-quality professional team, HWP has created great value for Taikang Life Insurance and itself, and has become Taikang’s business card; it also shows that HWP has become a bright landscape in the transformation of the insurance industry team, and it is the high-quality future of China’s insurance industry. Represents the brand.
Under the business model of “Longevity Era Taikang Program”, with the support of professional training system and top-level resources, HWP has given insurance agents a new development path and room for growth, with stronger career depth and career life. Over time, HWP will become a top-tier career in the entire financial industry. In the future, it will no longer be a dream for HWP to surpass MDRT.
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