“Surging Tibet” ending station B homemade content “on the road”
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“Surging Tibet” is presented to us by 6 UP owners of station B in a brand-new way of “cross-regional communication”. At the end of the trip full of wit and wit, at the bilibili station, the highest altitude in the world, the trip to Tibet will end with a touching “surging party”. Station B’s first travel knowledge reality show “Surging Tibet” not only gained a high reputation, but also brought more thoughts to the industry. From conceptual planning to content presentation, the self-made and innovative content of station B participated by UP masters has truly achieved a “level view” with the audience. Not only did they take the wishes of the fans on the road, but they also became the “mouth replacement” and “eye replacement” of netizens in the show, achieving a stronger sense of substitution and empathy.
No script, no stars, creating an immersive real experience
In “Surging Tibet”, Han Xiaomu blurted out “I look at the distant mountains and mountains with compassion, and I hope that Xiaomeng Xiaomeng can really do it” laughingly turning over the barrage; looking up at the sky full of stars, I came across the only actively flashing satellite in the world” Ladybug No. 1″ and watch “the whole universe flickers for you”; in the face of various extreme challenges, they can “not be afraid”, and they can also gain “the courage to give up” after “second counseling”…the brain at any time and anywhere The wide opening and surprise made the netizens in front of the screen jump repeatedly between “surprise” and “shock”, but it also accidentally inspired the biggest charm of the self-made content of station B: truth.
Going on the road with the wishes of fans is the unique feature of “Surging Tibet” as the self-made content of station B, and it is also one of the settings that make the netizens of station B the most “surging”. The 6 UP masters collected the wishes of their fans, and searched for the “Holy Land of Prayer” in the mysterious Tibetan area to “make a wish” for their fans: swimming in Basongcuo lake and mountaineering, hiking in the virgin forest of Xincuo, watching the starry sky late at night, and heading to the south of Zangyuan Mountain Praying for blessings, challenging high-altitude paragliding in Yanghu Lake…they built a tall mani pile with their hearts, and every stone is a heart for friends.
The protagonists in the show are not only the head UP masters of station B, but also ordinary people like you and me who hesitate in the face of challenges, show their vulnerable side under extreme conditions, and are moved to tears by a trivial matter. Different from previous travel variety shows that stars participated in, the all-up main lineup in the show has both a fan base and a spark of topic. The head anchors in the knowledge area, game area and dance area collide and blend to create a new ecology of content, injecting new ideas and vitality into the travel variety show.
Real without losing the sense of the Internet, what else can “UP+” bring to Station B?
The UP host is a unique content resource of Bilibili. In this program, the UP host not only gives full play to the creative production advantages of the creators, but also expands the flow of the program through the popularity and fans accumulated before. width.
At the Tibetan-style wedding between Wang Xiao and Juanjuan by the Yanghu Lake, the handwritten oaths of the two were plain and sincere, telling each other about the details of life, which made many netizens call “I got it” in the sweet crit. At the bilibili station at the end of the journey, one of Wang Xiao’s “aunt fans” at the “Paper Party” is a descendant of a veteran who aided Tibet. She was born and raised in Tibet and witnessed the rapid development and changes of Tibet. The five-star red flag at the door of every household in Tibetan areas She was very moved, and she also took her father’s last wish with her father’s last wish when she revisited her hometown this time, and used her own way to pay tribute to every comrade who stayed on the Sichuan-Tibet line forever.
Who would have thought that the “auntie fans” who met unexpectedly during the journey would have such a special “fate” with Tibet, and only the most authentic stories can be so simple and touching…
From the real and delicate personal emotions to the unpretentious love of the family and the country, the personality charm and communication power of the UP owners have been released more intuitively in the program, and the “power” of the role mix-and-match and content reconstruction of the top UP owners has first appeared. It is not difficult to see through the popularity and fermentation of the program that the “UP+” model will have greater potential to be tapped with the blessing of Bilibili’s self-made content. Taking “The Surging Tibet” as an example, in the past, the influence and creative ability of the UP masters were more reflected in their respective vertical fields. Showing one’s own value is tantamount to breaking the circle and breaking through, and it also brings more traffic and topics to the Bilibili platform. It is foreseeable that the track of “UP+” starts with the self-made content of station B, but it will never be limited to this. There will be more imagination space waiting to be discovered in the future.
Bilibili expands the field of content innovation, and the business prospect is promising
The original content of UP is the basic disk of Bilibili’s content ecology, and it is also the creative root of Bilibili’s self-made field to realize content innovation and expand content. What the UP master brings is not only a sense of network and variety show that is different from traditional content products, but also a unique temperament exclusive to station B. This includes not only the emotional connection between UP owners and fans, but also the unique platform culture of station B, such as barrage exchanges, internal memes in different fields, and so on.
“Surging Tibet” is also a content innovation based on the platform ecology. It is a typical mode of making full use of UP’s main resources for content reorganization and innovation, and this is also a direction for Bilibili’s innovative content in the future. From a business point of view, the platform and the UP owner reorganized content by mining high-quality resources to create new content products, achieving a win-win situation for the UP owner and the Bilibili platform. It is still the owner of UP and is still at station B, but after content reorganization and innovation, the content quality and commercialization scale have been greatly improved, and greater commercialization space has been obtained.
Using small and medium-scale trial and error costs, what “Surging Tibet” brings to Station B is a new model that can be replicated and scaled to use innovative content to drive business transformation. In the eyes of many people in the industry, this is a “very B station” program. As a self-produced innovative content of B station, it has created a new content logic based on the UP master – high-quality content creation and commercial exploration There is no contradiction, the sense of reality between “variety show” and “record” is presented to the audience through the performance of the UP master, which brings freshness and creates a larger commercial space for the B station platform.
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