On September 26, “Reconstructing the New Logic of Growth: The 2023 Sixth China Times Insurance Technology Forum” was successfully held in Beijing. The “Golden Wings Award” list was simultaneously announced at the meeting. Sunshine Life won the “Best Life Insurance Company in 2023” award for its excellent market performance.
In the past year, the domestic life insurance industry has been in a period of transformation and development. In the face of drastic changes in the industry, Sunshine Life strictly follows the guiding ideology of “returning to the origins of insurance” in supervision, adheres to the development philosophy of “high-quality development, high-value growth”, continues to optimize its business structure, and continues to increase the value of new business. In 2022, the company will achieve total premium income of 68.30 billion yuan, a year-on-year increase of 12.3%.
Sunshine Life adheres to the development philosophy of “people-centered” and the core value pursuit of “all for customers”, taking people’s livelihood concerns as the starting point and foothold of insurance services. The company actively carries out insurance assistance work, and uses the company’s advantages to consolidate poverty alleviation results and help rural revitalization through targeted assistance projects for rural revitalization, charity donation projects, critical illness insurance projects for urban and rural residents, and welfare insurance business projects. Counterpart assistance is provided to Benhong Town, Chayouhou Banner, Inner Mongolia, providing insurance protection services to local residents, benefiting more than 6,200 registered residents of Benhong Town; actively carrying out industrial assistance to help the sales of local specialty agricultural products, and realizing the transformation from “blood transfusion” to ” “Hematopoiesis” assistance transformation; help improve rural infrastructure and “village appearance”, and create beautiful rural “model rooms” that are suitable for living and working. In addition to insurance assistance in Benhong Town, Sunshine Life undertakes critical illness insurance and large employee insurance projects in Tianjin, Chongqing and Xiangyang; Chongqing “Yu Kuai Insurance” and Hunan “Aimin Insurance” projects; and supporting extremely poor people in Huaining County, Anqing City, Anhui Province Nursing care insurance and other welfare projects. We also made accidental injury insurance donations to two counterpart assistance areas in Shanxi Province, and continued the special medical insurance donations to Wudi Village and Baizi Village, Maojie Town, Wuding County, Chuxiong Prefecture, Yunnan Province, giving full play to the economic “shock absorber” of insurance companies “, the role of social “stabilizer”. In addition, Sunshine Life continues to carry out the “Sunshine Star Love Fund” donation project. So far, it has invested a total of nearly 8.6 million yuan, and has assisted more than 40 “Sunshine Star Fraternity Primary Schools”, benefiting 20 countries including Gansu, Guizhou, and Ningxia. There are more than 10,000 students in each province (autonomous region and municipality).
In terms of customer service, Sunshine Life innovates its business model and digital experience management model to comprehensively improve customer experience and satisfaction. Create an “insurance +” service ecosystem, integrate high-quality resources around customers’ health, elderly care, education, wealth management and other needs, create the Sunshine “Zhen·Orange” customer service brand, and build a multi-level and differentiated ecosystem covering the entire family life cycle Service system to meet the diverse needs of customers.
In terms of claims services, in the first half of 2023, Sunshine Life served 521,000 claim customers, a year-on-year increase of 48.8%; the total compensation amount was 2.26 billion yuan, a year-on-year increase of 19.1%, and the online claim settlement rate reached 99.6%. With its strong technological capabilities, Sunshine Life has created the industry’s first intelligent claims settlement tool “Smart Eye”, which relies on image processing technology, OCR technology, and NLP technology to realize millisecond-level identification and detection of data pictures; it has also created a fully intelligent claims settlement system “AI Claim” to achieve The digital and structured output of claim information and insurance terms solves the claims difficulties caused by customers due to complex claim information and insurance terms. At the same time, we have launched a series of convenient, fast, safe and efficient claims service measures such as prepayment for critical illness diagnosis, direct payment of medical claims, advance payment of hospitalization expenses, and post-hospital health care to create the ultimate service experience for customers that exceeds expectations.
It is reported that the “China Times Insurance Technology Forum” started in 2018. It is an annual ideological event and insurance brand created by “China Times”, as a comprehensive mainstream media, by giving full play to its authority, credibility and influence in the financial field and capital market. Contest.