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Spring Festival holiday consumption gets off to a good start, Tianjin consumer market is booming

Spring Festival holiday consumption gets off to a good start, Tianjin consumer market is booming


  Tianjin Northern Network News: During the Spring Festival holiday, commercial streets, department stores, shopping malls, and outlets across the city held special markets, set up exhibition scenes, launched parent-child activities, installed cultural performances, set up cultural exhibitions, and carried out discounts and promotions to create a fun and The consumption scene of new year’s taste and taste allows consumers to make affordable purchases and have fun shopping.

During the eight-day holiday, the 473 commercial circulation companies monitored by the Tianjin Municipal Commerce Bureau achieved a cumulative sales of 2.09 billion yuan, a year-on-year increase of 11.2%, and the cumulative passenger flow exceeded 17 million, a year-on-year increase of 21.4%. During the Spring Festival holiday, commercial streets, department stores, shopping malls, and outlets across the city held special markets, set up exhibition scenes, launched parent-child activities, installed cultural performances, set up cultural exhibitions, and carried out discounts and promotions to create a fun and The consumption scene of new year’s taste and taste allows consumers to make affordable purchases and have fun shopping.

Various folk performances and artistic performances in 7 business districts including Jin Street, Ancient Culture Street, Yifeng District, and Jinwan Plaza lasted throughout the holiday, driving crowds and passenger flow during the holiday, with the cumulative passenger flow exceeding 5 million. . Golden Street incorporates folk art elements into its activities such as “The Royal Concubine’s Tumbler”, Sichuan Opera’s face-changing, dragon and lion dance performances, “You sing and I come on stage”, which has led to a prosperous business along the street. It is hard to find a hotel restaurant, and the maximum daily passenger flow exceeds 500,000 people. , the entire ancient cultural street is decorated with lights and colorful decorations, folk performances and cross talk specials are constantly happening, handmade cakes and intangible cultural heritage shops are doing a booming business, and the passenger flow of the block reaches the maximum carrying capacity 2-3 times a day. Wonderful plays continue to be performed at the Happy Twist Theater on Five Avenues, and the wonderful combination of “traditional folk art” and “modern interpretation” such as the “Secret Land of Yifeng” in Yifeng District, the “Middle Age in Painting” intangible cultural heritage exhibition in Yifeng District, etc., also serve as traffic Shanshi has frequently appeared on the hot lists of cities such as Douyin and Xiaohongshu.

Various “dragon” themed exhibitions drive a steady flow of customers into the commercial complex. SM Tianjin Binhai City Plaza weaves an 8-meter auspicious bamboo dragon with a unique thousand-year rhyme. Teem City launches a dragon welcome exhibition. Plaza 66 sets up a 6-meter-high “Dragon Yue New Year” auspicious dragon. Hedong Aegean and Luneng City launch dragon wailing and cute dragons respectively. The dragon “Xiaoji” was exhibited for the first time in Tianjin, and Shanshan Outlets built the mecha dragon “Teng”. In the past eight days, the city’s 59 commercial complexes and outlets have received more than 13.8 million passengers, a year-on-year increase of 29.5%, and sales reached 1.2 billion yuan, a year-on-year increase of 15.5%.



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