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SM Plaza Three Colors Sports Meeting 5.0 LOHAS kicks off and Tianjin Social Sports Instructors Association National Fitness Conference ignites the sports wave



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On September 1, the 2024 SM Tianjin Binhai City Plaza (hereinafter referred to as “SM Plaza”) Fifth Tricolor Games kicked off in the Water Ring Atrium! In the golden September, it injects enthusiastic vitality into sports and ignites the boiling life for national fitness enthusiasts.

2024 is the year of sports. As the annual project of the Tricolor Games, SM Plaza has also undergone a 5.0 heavy upgrade in the fifth year! This year’s sports project has been officially endorsed by the Tianjin Sports Museum and the Tianjin Social Sports Instructors Association, and is wonderfully blessed by the warm-up activities of the 2024 “Sports Lottery Cup” 14th Tianjin Mountain Sports Conference. At the opening ceremony, Mr. Liu Jianbin, Director of Tianjin Sports Museum, Ms. Liu Yue, Deputy Director of Tianjin Sports Museum, Mr. Cheng Wanjiang, President of Tianjin Social Sports Instructors Association, Ms. Su Ying, Vice President of Tianjin Social Sports Instructors Association, Mr. Liang Qiang, Vice Chairman of Tianjin Mountaineering and Outdoor Sports Association and Professor of Tianjin University of Finance and Economics Business School, Ms. Ding Yuping, Chairman of Tianjin Jili Ecological Culture and Sports Center, Ms. Zhang Guolan, Director of Tianjin Cultural Elderly Care Service Center and Head of Xiu Xiyang Joint Art Troupe, Lawyer Xu Yongge, Legal Advisor of Tianjin Sports Bureau, and SM Plaza Business Management Leaders attended the event. Mr. Liang Qiang awarded SM Plaza with the plaque “Tianjin Mountaineering and Outdoor Sports Association Practice Base”, and hereby affirmed that SM Plaza has provided a new promotion platform for promoting national fitness. Ms. Liu Lili, a national first-class marathon athlete and 24-year active marathon champion, joined hands with the 361 running team to enthusiastically support the event, using passionate aerobics to lead everyone in warming up, inspiring the majority of sports enthusiasts on the scene to enthusiastically join the ranks of national fitness.

At the same time, Tianjin’s first 1,000-person National Fitness Conference was also launched on the same day. Invited and organized by the Tianjin Social Sports Guidance Association, 22 fitness teams from the city brought wonderful performances. National sports ignited the enthusiasm of the top, and all sports enthusiasts gathered at the scene. It is understood that Tianjin Youth Remote Control Car Football Tournament, National Fitness Ba Duan Jin Conference and other exciting sports events will also be launched in SM Plaza one after another, continuing to add color and cheer for Tianjin’s dream of a sports city and promoting the vigorous development of national fitness.

On the other side of the event site, SM Plaza and Tianjin Sports Museum joined hands to cross-border cooperation and successfully landed the Tianjin Commercial Exhibition of “Tianjin Sports and Olympic Games Special Exhibition”. With the joint unveiling by Mr. Liu Jianbin, Director of Tianjin Sports Museum, Ms. Liu Yue, Deputy Director of Tianjin Sports Museum, and SM business management leaders, 32 collections in the museum, including the Olympic torch and Olympic medals (replicas), made a surprise appearance. This is also the first time that the precious collections of Tianjin Sports Museum have gone out of the museum and are exhibited commercially in a shopping mall. The gold medal lecturer of Tianjin Sports Museum gave a wonderful tour on the spot, allowing the citizens on the scene to have a deeper understanding of the hard work and striving power behind Tianjin Sports and the Olympics. Against the background of the Paris Olympics setting off a global sports hotspot, the significance and background of this exhibition have become more prominent, not only successfully attracting the attention of many citizens, but also allowing the Olympic Games and sports spirit to continue and deepen outside the stadium.

In early September, the Mid-Autumn Festival is approaching. SM Plaza has carefully prepared colorful marketing activities to welcome the festival with a happy attitude. During the Mid-Autumn Festival, the 6th SM Plaza Mid-Autumn Festival Bo Bing Champion King of Kings Competition is about to hit the “hardcore”! With an upgraded three-day schedule, a million-dollar gift, and a new sports-style gameplay, consumers will throw a different Mid-Autumn Festival joy. Not only that, many happy benefits such as super-value instant discount coupons and gifts for full consumption will also follow, greatly benefiting consumers and helping the whole people enjoy the Mid-Autumn Festival. It is reported that the sports world created by SM Plaza in the public area of ​​the first-floor ring of the wooden ring will be unveiled in September. The venue has public badminton courts, table tennis courts and roller skating rinks, which will be open to the public free of charge, providing convenient sports venues for surrounding residents, meeting the fitness needs of customers of different ages, and creating a happy commercial space with sports vitality.

Carry forward the Olympic spirit and encourage all people to participate in fitness. As a service and practice base for social sports instructors in Tianjin, SM Plaza actively responds to the call of a strong sports nation and supports sports and health with practical actions. Not only does it continue to hold a variety of sports and health activities, but it also uses its own venue advantages to provide consumers with professional and abundant free sports venues. In the future, SM Plaza will continue to uphold the service concept of “ALL FOR YOU”, bring more exciting and diverse activities to the general public, create a new scene of a better life, attract more enthusiasts to visit, and help the development of the regional consumer market.



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