Rooted in trendy retail, KK Group has deployed more than 700 stores

Rooted in trendy retail, KK Group has deployed more than 700 stores

In recent years, the shopping needs of the public have changed rapidly, coupled with the rise of Generation Z, the fashion retail industry has taken advantage of the trend, and consumers have more pursuits for shopping scenes. They not only hope to buy suitable products, but also hope to have better It is undoubtedly an opportunity for new brands to share their shopping experience on social platforms.

According to the Frost & Sullivan report, calculated by GMV, the market size of the fashion retail market has expanded rapidly in recent years, from 151 billion yuan in 2017 to 253.4 billion yuan in 2021, with a compound annual growth rate of 13.8%. It is estimated that the market size calculated by GMV will reach 540.3 billion yuan in 2026, and the projected compound annual growth rate from 2021 to 2026 will be 16.3%.

KK Group, rooted in the trendy retail industry, has grasped the shopping needs of the new generation of consumers and endowed users with brand-new experiences in terms of high-quality products, aesthetic scenes, and personalized services. It is precisely because of this that the brand has achieved rapid growth. develop. Calculated by GMV, KK Group is one of the three major trend retailers in China in 2021, and is the fastest-growing trend retailer among the top ten market participants. The compound annual growth rate of GMV from 2019 to 2021 is 163.0%.

KK Group owns four self-incubating brands including KKV, THE COLORIST, X11 and KK Pavilion. Currently, it covers 31 provinces in China and 13 cities in Indonesia, with more than 700 stores. The four retail brands provide consumers with horizontal A variety of trendy products with more than 20,000 SKUs across 14 major categories, covering major core daily necessities categories such as beauty, trendy toys, food and beverages, household products, and stationery.

According to the prospectus of KK Group, as of the first 10 months of 2022, KKV, THE COLORIST colorist, X11 and KK Pavilion have revenues of 20.01, 531, 214 and 126 million yuan respectively. On the whole, the market potential of the four major brands under the KK Group is huge. I believe that with the blessing of innovative models and styles of play, the KK Group will also gain more attention.

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