Re-signing a brand spokesperson overseas, Deli’s globalization strategy has reached a new height
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Recently, the “2023 Deli Vietnam Spokesperson Conference and National Distributor Conference” was grandly held in Hanoi, the capital of Vietnam. At the press conference, Deli officially announced the signing of the talented young male singer Son Tung M-TP (山松) as the spokesperson of the Vietnamese brand. The first brand TVC and the rich star series products jointly launched by the two parties were simultaneously unveiled. Leaders and guests of Deli Group, Vietnam’s national distributor partners, relevant managers of Vietnam factories, etc., and the spokesperson Son Tung M-TP gathered together to witness this important moment and open a new chapter of Deli Vietnam’s “Deli stationery, shining true color” brand . This is another important move of Deli in the overseas market after Deli Indonesia signed the legendary female star AGNEZ MO as the brand spokesperson in late February. It marks that Deli is accelerating its global strategic layout and process in 2023, deepening the localization of the brand in overseas markets Operation and development, building a global cultural and creative technology industry group.
?Signed brand spokesperson to help Deli brand revitalize in the Vietnamese market
As the first company in the industry to systematically deploy overseas markets, its effective internationalization journey starts from Southeast Asia. Since entering the Vietnamese market in 2005, Deli has entered the 18th year of development in Vietnam and has become the top 2 brand in the Vietnamese stationery industry. In order to further shorten the communication and exchange with Vietnamese local consumers, establish a closer brand awareness and favorability, and become the best partner of Vietnamese consumers in work and life, Deli Vietnam signed a spokesperson for the first time to inject new vitality into the brand and help The development of the brand in Vietnam has reached a new height.
Son Tung M-TP is a well-known young male singer in Vietnam. His talent is deeply loved by young Vietnamese consumers. Vietnam has a total population of 97 million, Son Tung M-TP has 14 million Facebook fans and 10 million YouTube fans, making it the top performer in Vietnam’s entertainment industry. His passionate and carefully crafted high-quality works are well-known and have countless fans. For example, his masterpiece “Don’t Go” has received 200 million views on YouTube, and his single “L?C TRÔI” was first played on YouTube, breaking historical records and winning the Best Music Award. MV Awards, with 250 million views.
Deli chose Son Tung M-TP as the brand spokesperson not only for his outstanding talent and influence, but also for his passion and motivation, continuous innovation and breakthrough, and his spirit and values of earnestly focusing on creating music works. This is consistent with Deli’s pursuit and philosophy of constantly innovating, creating products with various styles, high quality, and suitable for the tastes of Vietnamese consumers. For this cooperation, Son Tung M-TP is also very excited and looks forward to using creativity to develop creativity, overcoming difficulties with passion, expressing oneself, fulfilling dreams, and jointly singing the brand declaration and proposition of “powerful stationery, shining true colors” .
Accelerate the development of localization and stride forward towards a global cultural and creative technology industry group
“Globalization” is an important strategy of Deli Group. Focusing on the five strategic measures of “building organizations, expanding industries, opening channels, building brands, and cultivating talents”, Deli steadily promotes the process of enterprise globalization. As an industry-leading cultural and creative technology industry group, Deli currently has 11 regional marketing headquarters and 22 overseas branches around the world, and has deployed cross-border e-commerce platforms such as Amazon, Shopee, and Lazada. Its products are sold to more than 130 countries around the world. countries and regions, and entered the forefront of the industry in more than 30 countries around the world. The products sold have gradually expanded from stationery to tools, printers and other categories. During the epidemic, Deli still maintained a high-speed growth, ranking among the top in the industry globally. This beautiful report card is largely due to Deli’s breakthroughs in key global markets. In 2022, Deli’s revenue in 12 key overseas countries and regions including Vietnam, the United Arab Emirates, and South Korea will increase by an average of more than 40%.
As a key country for Deli’s global development, Vietnam is a benchmark for Deli to promote globalization through localization. During the 18 years of development in Vietnam, Deli has established 15,000+ sales points across the country, covering more than 60 provinces and cities across the country. A strong local sales and marketing team enables Deli to better understand the needs of Vietnamese local consumers and provide better service. Secondly, Deli has 7 innovative R&D centers around the world, which can develop products with the best experience for Vietnamese and global consumers with technological innovation from an international perspective and aesthetic design that integrates Chinese and Western styles. Furthermore, with more than 40 years of lean manufacturing accumulation, Deli has established six manufacturing bases around the world, among which Deli Vietnam Bac Ninh Factory covering an area of 110,000 square meters is the world’s largest office and stationery manufacturing base. Its construction and production marked Deli’s transformation from Chinese manufacturing to localized manufacturing. It is a representative of China’s intelligent manufacturing going abroad. In response to the country’s “One Belt, One Road” and “Going Global” strategies, it has also promoted Deli’s development in Vietnam and Southeast Asia. development of.
With the signing of the brand spokesperson, many star series products covering multiple scenarios such as students, office work and painting will be sold online and offline. The brand TVC will be successively unveiled on platforms such as Vietnam TV, Ho Chi Minh City TV, Shopee, and TikTok , related print advertisements will also reach local consumers through social media platforms, sales terminals, etc., setting off rounds of brand enthusiasm. This is not only a brand rejuvenation, a marketing measure to win high brand exposure and attention, but also a breakthrough measure for Deli Vietnam to accelerate the development of brand localization. Deli expects to become the first comprehensive stationery brand in Vietnam in the next 2-3 years, and take a more solid and powerful step towards a global cultural and creative technology industry group.
From the signing of the well-known female star AGNEZ MO in the Indonesian market, to the selection of the young male singer Son Tung M-TP as the brand spokesperson in the Vietnamese market, in the beginning of 2023, the effective and heavy marketing measures will continue, and the two important markets of Indonesia and Vietnam in the Belt and Road Initiative will be used as two important markets. The breakthrough opened a new prelude to the accelerated development of brand globalization. “Create beautiful products and serve global users” is Deli’s mission. With Deli’s continuous promotion of localization of marketing and sales, product development, manufacturing, and brand marketing and shaping in the globalization strategy, Deli’s mission has been better responded and practiced, and Deli’s globalization has also entered a new stage in the continuous localization development.
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