Protecting Consumer Rights and Interests and Enhancing Consumer Confidence ICBC-Axa Life Insurance Tianjin Branch is Taking Action

Protecting Consumer Rights and Interests and Enhancing Consumer Confidence ICBC-Axa Life Insurance Tianjin Branch is Taking Action

In order to improve the financial literacy of the people and boost the confidence of financial consumption, ICBC-AXA Life Tianjin Branch actively responded to the call of the supervision to “build an honest consumption environment and boost financial consumption confidence”. During the Education and Publicity Week, education and publicity activities will be carried out through various forms of activities, taking this opportunity to help consumers understand financial knowledge, enhance consumer confidence, solidly promote the construction of a culture of integrity in the financial industry, build a fair and orderly financial market, and protect consumers’ trust. legal interest.

Innovating publicity carriers and expanding the forms of publicity and education

Focusing on the eight rights of financial consumers, interpretation of the latest consumer protection policies, financial risk prevention, etc., the company produced a dialect version of the propaganda and education video, wrote “Executives talk about consumer protection”, “Talk about insurance with cases”, and invited Lawyers carry out consumer protection live broadcast activities, make full use of various media resources, carry out consumer protection publicity in a form that is popular with the people, expand the form of publicity, increase the intensity of communication, further enhance consumer confidence, and enhance consumers’ self-protection awareness.

Focus on key groups Focus on special groups

During the publicity week, for different consumer groups, especially key groups such as “one old, one young and one new”, ICBC-AXA Life Tianjin Branch entered the “Love Cube” Xiaoluzhuang Primary School, Wangdingdi, Nankai District, Tianjin Street Jindian Garden Community, etc., targeting students, retired workers and other special groups, express delivery and takeaway personnel and other new citizen groups, carry out a variety of consumer rights protection education and publicity activities, reminding consumers to recognize the essence of financial fraud such as capital preservation and high interest , rationally choose financial products, beware of financial fraud, continuously improve the financial literacy of “old and young” and “new citizens” groups, and promote a harmonious financial ecological environment.

Focus on key areas and strengthen the depth of publicity

In order to expand service coverage and education publicity for people in remote areas with no service outlets, ICBC-AXA Life Tianjin Branch actively carried out the “five entry” activities, such as entering the community, entering the countryside, entering schools, entering enterprises, and entering business circles. Go deep into remote rural areas such as Jizhou District, Baodi District, Jinghai District, Ninghe District, JCDecaux Advertising Tianjin Branch, Tianjin Nancuiping Park, etc., aiming at the consumption characteristics of consumers in different regions, and combining pain points and difficulties in financial consumption , carry out targeted publicity and education content, and enhance consumers’ ability to identify risks and awareness of risk prevention.

Since its establishment, ICBC-AXA Life Tianjin Branch has always adhered to the “customer-centric” business philosophy, and integrated the protection of consumer rights into the company’s daily management and employee business operations in its daily operations, fully creating a fair environment. Improve the service atmosphere, improve the financial satisfaction of financial consumers, and promote the fair and orderly development of the financial market.

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