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Ping An Bank Credit Card Center comprehensively launched the 2024 “3?15” financial consumer protection education and publicity campaign

Ping An Bank Credit Card Center comprehensively launched the 2024 “3?15” financial consumer protection education and publicity campaign


In order to fully implement the deployment requirements of the Central Financial Work Conference and the Central Economic Work Conference, continue to practice the political and people-oriented nature of financial work, effectively improve consumers’ financial literacy and risk prevention awareness, enhance the awareness and ability to safeguard rights in accordance with the law, advocate rational investment concepts, and promote In order to build a culture of industry integrity, according to the unified deployment of the Shenzhen Supervision Bureau of the State Administration of Financial Supervision and Administration, this year’s “March 15”, Ping An Bank Credit Card Center closely focused on the theme of “Financial consumer protection is around to protect rights and interests and prevent risks”, focusing on new citizens and college students , silver-haired elderly people, and young people, go hand in hand online and offline, and fully launch the 2024 “3·15 Financial Consumer Rights Protection Education and Promotion” activity to help consumers establish correct consumption concepts through various forms and rich content of consumer protection education and promotion activities. , Improve awareness of financial risk prevention.

Ping An Bank Credit Card Center attaches great importance to it and established a special leadership group for the “3.15 Financial Consumer Rights Protection Education and Publicity” activity on March 5, responsible for the promotion and implementation of the “3.15” activity. Under the guidance of the Consumer Rights and Interests Committee of Ping An Bank Credit Card Center, heads of various departments responded promptly and arranged relevant work on the content of educational and publicity activities, and will carry out multi-level, multi-channel and multi-style educational and publicity activities.

This “3·15” financial consumer rights protection education and publicity series of activities takes “Safe Credit Card Consumer Protection, always accompanied by precise propaganda” as the main line, and forms a joint force of education and publicity through total linkage and focus on themes. The activities include “Executives Speak on Consumer Protection”, “Financial Anti-Fraud Script Killing Live Broadcast”, “Financial Knowledge Sharing Officer”, “Guarding Campus, Youth Free from Fraud”, “Declaration of Integrity”, “Special Column of Using Cases to Talk about Insurance”, etc. The theme activity aims to popularize financial knowledge and enhance consumer awareness of rights protection around the “Five Big Articles” on the service, gathering content such as the eight basic rights of financial consumers, warning education on illegal financial activities, the “three appropriate” principles, and the construction of a culture of integrity. , jointly create a harmonious and healthy financial consumption environment.

Ping An Bank Credit Card Center has always attached great importance to the protection of consumer rights and interests, taking the concept of “finance for the people” as the starting point and foothold of consumer protection work, and continuously promoting the high-quality development of consumer protection work. Actively carry out online and offline three-dimensional consumer protection education and publicity to improve the financial literacy of financial consumers; continue to promote positional and digital financial knowledge publicity through various channels to help consumers understand financial principles and become sensible people. In the future, Ping An Bank Credit Card Center will keep in mind its original mission, adhere to the people-centered value orientation, earnestly fulfill its main responsibility to protect the rights and interests of financial consumers, continue to promote the refinement of consumer protection work, and create a good financial environment that is fair, just, honest and orderly. Efforts will be made to enhance the national financial risk awareness and financial literacy, further enhance the people’s sense of gain, happiness, and security, and promote the high-quality development of Shenzhen’s financial industry.



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