On World Autism Day, One Foundation Blue Action advocates to support the social integration of autism groups


April 2, 2024 is the 17th World Autism Day, and Shenzhen One Foundation Charity Foundation has launched it for the 13th consecutive year"One Foundation Blue Action",by"More than just this sky blue"As the theme, we have joined hands with more than 50 companies and Internet platforms, hundreds of media partners, 365 social organizations and charity groups, and about 200 public figures including Yang Mi, the charity ambassador of the One Foundation Ocean Paradise Project, to jointly launch an initiative: Support the autism community together Integrate into autonomous and comfortable community life, and call on the public to take action to create a barrier-free community support environment for autistic people of all ages and their families.

Let the community become the starting point for autistic groups to integrate into society

It is estimated that there are more than 10 million people with autism spectrum disorder in my country, but they are rarely encountered in life.For various reasons, autistic people often"hide"Yes, many families don’t want to be"attach a label". The neighborhood is the first supportive environment a child with autism needs to get out of the house and integrate into society.

In a social environment of respect, tolerance and acceptance, autistic people can equally receive education, employment and realize their own social value. In 2022, a restaurant was opened in a community in Xi’an"Heart Youth Water Station", a group of young people with mental disabilities started delivering water with the support of employment counselors and volunteers.It’s been almost two years since they received a lot of positive reviews from neighbors in the community, and people found out"It turns out that these children are different from what we thought before.". This group of young people naturally became part of the community through their own efforts.

In 2024, One Foundation Blue Action hopes to join hands with government departments, enterprises, social organizations (caring teams), media, autistic people and family caregivers to promote community properties, schools, hospitals, public transportation, shopping malls and supermarkets, restaurants and clothing stores Community residents in public settings such as express stations, barber shops, bookstores, banks, amusement parks, parks and sports venues have taken action together to create a barrier-free community support environment for autistic people of all ages and their families, and to help alleviate loneliness. To enable people with autism spectrum disorder to participate in and integrate into autonomous and comfortable community life.

Paying attention to the autism community should become the norm, not just for this day

Around World Autism Day in 2024, about 200 public figures and 365 social organizations (charity groups) across the country will join the One Foundation Blue Action, turning their avatars blue, customizing advocacy posters, integrating high-fives, clicking blue landmarks, and launching art exhibitions. A variety of online and offline advocacy activities, such as charity sales, charity walks, and charity walks, call on the public to pay attention to and support the autistic group.

As World Autism Day approaches, Yang Mi, the charity ambassador of One Foundation’s Ocean Paradise Project, visited the autism rehabilitation center to learn about the children’s situation from the teachers, exchange gifts with the children, and plant symbols together"hope"plant seeds.

During Operation Blue, social organization partners of One Foundation’s Ocean Paradise project and 170 One Foundation children’s service stations in 18 provinces across the country have carried out viewings of “Ocean Paradise”, written wish lists for beautiful communities, and searched for communities."blue"Friends and other activities. Accompanied by family members and volunteers, autistic people send blue stickers expressing gratitude and friendship to community stores that have supported them. Many social organizations and caring teams use interesting interactions and activities to popularize autism-related knowledge in communities, parks and other public places.

The theme of Operation Blue 2024 is"More than just this sky blue", a staff member of the One Foundation said that in the face of the needs and challenges of autistic people and their families throughout their life cycle, all parties in society need to jointly respond to them from a long-term, systematic, and collaborative perspective and pay attention to and act on the autistic group. It should be normalized and should not stop at World Autism Day.One Foundation launched in 2011 to focus on people with mental disabilities."Ocean Paradise Plan"and launched in 2012"blue action"Large public advocacy campaign. Since its launch in 2012, One Foundation Blue Action has united more than 730 social organizations across the country to carry out thousands of online and offline advocacy activities in 262 cities, striving to create a friendly community environment for autism groups."One Foundation Ocean Paradise Project"From its launch in 2011 to the end of 2023, it has joined hands with more than 600 social organizations in 31 provinces (autonomous regions and municipalities) across the country to help more than 719,000 children and youth with special needs and 976,000 family caregivers improve their plight.

Social integration, every one of you is important

Creating a barrier-free social integration environment requires everyone’s participation. Letting the true voice of the autism community be heard by more people has been the long-standing wish of One Foundation Blue Action. On World Autism Day 2024, One Foundation joins forces with Tencent Charity, Alibaba Charity, Alipay Charity, ByteDance Charity, Sina Micro Charity, Bilibili Charity, China Mobile Charity, Ping An Charity, Yibao Charity, Shuidi Charity, and Mango Internet public fundraising platforms such as Charity and Xiaomi Charity, as well as charity communication partners such as Mango TV, Xiaohongshu Charity, Zhihu, and Tencent E-Sports, jointly speak out for autistic people and their families.

This year, One Foundation continues to collaborate with Tencent to launch charity"Give a star to everyone"On Little Red Flower Day, various social forces are invited to create autism-themed short video content through small project tasks on the WeChat video account, and promote the autistic boy Xuanxuan’s dream come true theme video, and the autism-themed video directed by Weng Yu Record content such as the movie “Special You”, launch a popular science question and answer challenge, and other methods to pay attention to the family support system and social integration of autistic people.

At the same time, One Foundation actively participated in the Autism Day themed activities launched by Alibaba Charity Platform and Renren 3 Hours Platform, and spoke for the autistic group through pictures and texts, shopping short videos, Taobao live broadcasts, Aineng Community, etc.; Alibaba Charity The platform also links the platform’s caring merchants and Xianyu users to join the charity baby plan and support the One Foundation Ocean Paradise Plan charity project.

In the World Autism Day event jointly launched by Alipay Charity Platform and Ant Manor, One Foundation invited more caring users to pay attention to and support autism groups and their families through real and vivid content dissemination.

On April 2, One Foundation participated in the #HelloStarsChildren topic event launched by ByteDance Charity, and invited Douyin loving creator @陈泽@B太@安秋金@科明@2rice Bucket@一在xishuangbanna Many experts such as the rabbit@yimengling@budding bear@landlord’s cat@autismxuanxuan participated in the release of short videos, and invited businesses to participate to create a community environment friendly to autistic people.In addition, One Foundation also participated in the event held at Xinhu Plaza, Happy Coast, Nanshan District, Shenzhen from March 30 to April 2."hello star child"Urban public welfare activities call on the public to help people with mental disabilities.

The One Foundation and Bilibili Charity launched the #OneFund Blue Action topic activity, inviting UP owners to join and carry out"turn blue together""Speak together""discuss together"and other activities to call on more people to understand and accept autism.

The One Foundation, in conjunction with Mango TV members and Mango Charity Platform, launched the #StarsNotAlone campaign to provide members with online booking benefits for autistic people and their families, and played autism science videos on the platform to call on Mango caring netizens to participate.

Tencent e-sports and LPL League of Legends Professional League, KPL Honor of Kings Professional League, PEL Peace Elite Professional League, CFPL Cross Fire Professional League, combined with league e-sports players to jointly speak out on World Autism Day, each league added blue to the competition on that day Elements, promote the Blue Action science promotion video, and call on the audience to have a deeper understanding of the autism community.

The One Foundation and Xiaohongshu Charity launched the #OneFoundation Blue Action topic event. Invitations include"Cute pet"Various creators, including the Internet, posted photos and videos with blue elements, told stories about autistic people around them, and expressed their understanding and support for the autistic group.

One Foundation Blue Action comes to you

Seeing is the first step to eliminating misunderstandings. The One Foundation has joined forces with supporting partners such as Tencent Charity Foundation, Xianyu, Mentholatum China (Pharmaceutical) Co., Ltd., Lihe Weiwei, Ant Manor, Kaisa Commercial, Kaisa Culture and Sports Technology, Kaisa Hotel, Kaisa Wonderful Group, Cainiao, Wanda Plaza, Dadi Cinema Group, Aeon Group’s shopping malls and GMS formats, 1Diandian Milk Tea, Nanjing Dapaidang Charity Parent-child School, indoor parent-child amusement brand MELAND, Tianhong Co., Ltd., Shenzhen Sea World, LeTV, Chenguang Charity, Jiumu Sundries Club, Rong Wanjia Services, 58.com (Group), Maitian Real Estate, Tianxingcheng, IKEA Jinan Shopping Mall, Mango Interactive Entertainment, Mango MCITY, Changsha Joy City, Wallace, Nalan·Richa Night Wine, City Window, etc. Love advocacy partners use various online and offline methods to help the general public gain a deeper understanding of the autism community in every daily scene of life.

During Operation Blue, the buildings of 31 city landmark squares in Wanda Plaza turned blue, and World Autism Day promotional posters were played on the large screens of more than 300 Wanda Plazas, calling on more businesses, consumers and the general public to pay attention to the autistic group.

MELAND, an indoor parent-child amusement brand, was held in 8 stores in 8 cities in partnership with One Foundation"blue charity day"inviting autistic families to visit the park together, and at the same time linking more than 100 MELAND stores and member communities across the country to carry out advocacy activities.

Kaisa’s three major business, cultural, sports and technology, and hotel sectors have held various activities such as illustration exhibitions, movie viewings, and concerts in 18 cities across the country. Kaisa Wonderful Group has launched autism-themed public service advertisements in 177 communities in 72 cities. Involve residents in surrounding communities to support autism groups.

Mango Interactive Entertainment, Mango MCITY, and Changsha Joy City jointly participated in Blue Action and invited many public figures to speak out; Mango MCITY organized free viewing of the autism-themed movie “Ocean Paradise” in Changsha and Shanghai, and Changsha Joy City collaborated Merchants hold autistic children-themed painting exhibitions to let more public understand the inner world of autistic people.

In the future, One Foundation Blue Action will continue to work with all sectors of society to continue to promote social acceptance and help children with special needs and their families enjoy a dignified, barrier-free and quality social life.


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