On June 3, 2023, Nezha·Design Town reached a strategic cooperation with Advertising People Culture Group, and under the witness of the Chentang Management Committee of Hexi District, the signing ceremony of the strategic cooperation agreement was completed.
General Manager of CYTS Nezha Innovation Industrial Park (Tianjin) Co., Ltd. Zhang Shaohua, General Manager of Nezha Design Town (right)
Mu Hong, President of Advertiser Culture Group (left)
The two parties will jointly build “Nezha Design Town” into a city card of Tianjin by holding a number of activities such as “China University Student Advertising Art Festival Academy Award”, creative brand campus tour and creative brand promotion, and reached a preliminary cooperation intention, aiming at It is to spread the culture of “Nezha” and “Tianjin” to the whole country.
Chang Qing, Director of Chentang Management Committee of Hexi District (fourth from left)
General Manager of CYTS Nezha Innovation Industrial Park (Tianjin) Co., Ltd. Zhang Shaohua, General Manager of Nezha Design Town (fourth from right)
Mu Hong, President of Advertiser Culture Group (third from left)
“Academy Award of China University Student Advertising Art Festival” (hereinafter referred to as “Academy Award”) is a China Advertising Industry Award (under the Great Wall Award, Yellow River Award, and China University Student Art Festival Academy Award) approved by the Central Committee and approved by the State Council Appraisal and Commendation Working Group ). It has extensive influence among Chinese communication and advertising-related professional colleges, teachers and students. After 24 years and 21 sessions, the “Academy Award” has now widely covered 5,309 departments of 1,830 colleges and universities at home and abroad, with more than 1.8 million teachers and students participating throughout the year, and more than 80 creative works. It has been deeply rooted in the hearts of colleges and universities across the country, and its influence has extended from colleges to various industries. It has become an important platform for the growth of young creative talents and an important bridge connecting colleges, enterprises, and industries.
This time, Nezha Design Town has reached a strategic cooperation with the Advertiser Culture Group, and will form a strategic cooperation with its national award – “Academy Award”, calling on thousands of colleges and universities to make suggestions for Nezha’s IP, and form an influential and powerful brand among young people. word of mouth. At the same time, create and create a product industry chain, realize the closed loop of the industry chain where the enterprise proposes the problem, the teachers and students of the professional college create the design, the Nezha Design Town sample transformation and the live broadcast bring the goods for sale, truly promote the school-enterprise cooperation, and deepen the integration of production and education.
Nezha Design Town will also form a strategic cooperation with China’s largest youth co-creation platform – “Creative Planet”, to jointly incubate practical college students, promote the employment of college students, and jointly build a “University Industry-University-Research Laboratory Base”. And jointly listed on the “Creative Planet”[College Design Talent Training Base][College Live Broadcasting Talent Training Base]to cultivate practical talents.
In addition, Nezha Design Town will also form a strategic cooperation with the China Advertising Association, integrating advertising, design, and strategy companies to settle in. With the help of the resource advantages of the Advertiser Culture Group, it will provide Nezha Town with professional talents in the field of branding and communication, and become the future talent incubation base for Nezha Design Town. And relying on the overseas communication power of Advertiser Culture Group, assist Nezha Design Town to go overseas, let the world fall in love with China, let the world fall in love with Nezha Design Town, reflect the self-confidence of Chinese culture, and promote Chinese traditional culture on the world stage.