New Express | Read the beauty of Yangzhou in the south of the Yangtze River, IU Hotel? Yangzhou Baoying Times Square store welcomes its opening

New Express | Read the beauty of Yangzhou in the south of the Yangtze River, IU Hotel? Yangzhou Baoying Times Square store welcomes its opening

The Yangzhou tourism market opened the “Fireworks March” mode ahead of schedule, ushering in the first small tourism peak since this year. According to statistics from the Yangzhou Municipal Department of Culture and Tourism, during the Spring Festival holiday, 83 scenic spots in Yangzhou received a total of 2.7289 million tourists, an increase of 81.5% over the same period in 2022. The long-lost taste of the prosperous New Year is back. Since March, Yangzhou tourism has picked up steadily, and the number of tourists has gradually increased.

Yangzhou is a place that bears the cultural image of thousands of years. It has many beautiful scenery and attracted many literati to write many famous sentences. IU Hotel will follow everyone to go to Yangzhou with fireworks in March.

IU Hotel Yangzhou Baoying Times Square Branch

IU Hotel Yangzhou Baoying Times Square is located at No. 1 Yuanding Road, Baoying County, Yangzhou City, only 600 meters away from the existing health care center, 2.2 kilometers away from the County Hospital of Traditional Chinese Medicine, and about 3.6 kilometers away from the People’s Hospital. Attractions such as Ningguo Temple and Zongzhuo Garden are also located in Times Square Shopping Center, about 1.5 kilometers away from Wenfeng World.

Insight into the accommodation needs of young people, focusing on the core experience of residents

IU Hotel focused on the new youth consumer market at the beginning of the brand’s establishment. By improving the services and facilities that guests care about, it provides guests with products and experiences that are more cost-effective and comfortable at a lower price. IU Hotel implements the design concept of strong public areas and weak guest rooms, creating a “social sleeping space” for residents. IU encourages U fans to break the physical barrier of the hotel room, go to the public area, and socialize with strangers according to their interests.

From serving tea (special energy drink) and welcome card at the front desk at check-in, to the public area that integrates social area, game area, cultural and creative area, and characteristic Ubar, and then to guest room check-in, the experience of IU Hotel is always moving. Closely connected with the social cool play style. The characteristic “IU Playing Officer” will not only guide the movement of the guests, but also regularly organize activities that meet the entertainment needs of the young generation, such as weekend parties at 7:00, team battle game nights, etc., making travel and accommodation more interesting.

Relying on the strong platform support of Jinjiang Group and a large number of experienced and strong hotel talent teams, IU takes care of hotel operation services and return on investment with both hands. After redefining the concept and standards of light and mid-end, the IU team has carried out a series of optimization and upgrades for hotel products, customer service, and operating standards, and created a product methodology that belongs to IU—the pursuit of the ultimate cost performance.

At present, the cost of a single room in a mid-range hotel in the market is usually around 120,000 to 150,000, but the cost of a single room in the IU Hotel is only around 50,000, and the cost of a flop is only 20,000, which is only half of that of a mid-range hotel. The operating cost (excluding rent) of a single room per day is controlled at 60-65 yuan, the occupancy ratio is only 0.15-0.18, and the investment return period is 2.5-2.9 years.

Relying on Jinjiang Group’s “one center, three platforms” and a membership system of 182 million, IU Hotel can achieve cost savings and a huge improvement in operational efficiency. IU Hotel also has a professional operation team with more than 10 years of experience, a comprehensive revenue management and control system, and the careful preparation, tracking and supervision of the brand to ensure that the store can be opened and operated well.

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