MOSOM Design丨Pan American Design King
In recent years, with the upgrading of Internet technology and the popularization of social currency, the wave of “experience economy” has swept across all walks of life. Wherever it goes, it has caused shocks in traditional industries and great changes in emerging industries. The Pan-American industry, which focuses on health and wellness, has also ushered in new opportunities and challenges. Overlapping the impact of the epidemic, the head effect and brand effect in the Pan-American industry have become more and more obvious, and the competition among tens of thousands of institutions has entered a fierce stage. How to efficiently expand customers, increase the unit price of customers, transform brand traffic, and realize model upgrades has become an urgent dilemma to be solved .
In the face of this trillion-level market, there is a design company that is well-known for maximizing the commercial output value of the Pan-American industry space through design. Beauty industry, upgrades the pan-American industry environment, activates the added value of the brand, helps customers’ business development, and serves more elegant lives. This company is MOSOM, which was founded in Shenzhen by a well-known designer. Based on an international perspective, it is committed to the professional design of beauty clubs, luxury houses and offices, and provides customers with beauty business consultants, space design, lighting design, Integrated solutions such as soft decoration design.
Famous contemporary designers. He has been deeply involved in the field of business and pan-American industry for many years. He has established an effective system in the balance of business and aesthetics, the integration of design and operation, and the management of cost and return. With multi-dimensional logic, elegant quality, Known for its emotional temperature. He firmly believes that in the contemporary fashion consumption environment, designers should realize “new beauty” through space. Design should not only pay attention to customers, but also pay attention to “customers’ customers”. Based on the commercial penetration and emotional appeal of the scene, the fission link of different scene modes is deduced, which assists in the sustainability of commercial value and brand influence. His works show an elegant tension of informal style, natural and eternal.
From the Internet era to the advancement of the era of digital intelligence, from the upgrade of “heavy equipment” to “emphasis on service” and “emphasis on identity”, the business transformation logic of the pan-American industry has also been rewritten several times-the entire industry has changed from the past The era of single selling items has experienced the era of providing multiple solutions, and now it has entered the era of delivering fashion taste, beautiful lifestyle, and spiritual coordinates through services. How to use space design to serve the strategic positioning and commercial transformation of Panmei customers is the strength of MOSOM Design.
AEVUM SPA Shenzhen Vientiane World Store
Over the years, as a leader in the design field of the pan-American industry, MOSOM Design has focused on the research of “new beauty”, and standardized it as a new definition and new power of “beauty” in the new era. “This category is not limited to aesthetics. On the surface, we focus on the ‘beautiful force’ which covers multiple dimensions such as brand, business, and operation, and it is a concept that keeps pace with the times based on a comprehensive and in-depth insight into the times and the industry.”
AEVUM SPA Shenzhen Xiaojingwan Store
Specifically, the design is based on diversity, not limited to style, touching the essence of elegance, making the space the best carrier of brand tonality, and finally presenting a complex state of unity of function, aesthetics and emotional value. In his view, the diverse background is rich in plasticity, which can release infinite possibilities according to the needs of different business formats. Elegance is a kind of spirit that symbolizes status and taste, which always nurtures people’s cognition and enhances brand recognition.
Therefore, “in the design, we are not bound by any style, material, or technique, but let the immersive space experience be based on physical relaxation, emotional stretching, and spiritual resonance, and transform it into unexpected commercial additions. value.”
ANGELA SPA Angela
In a broad sense, the beauty industry covers products and marketing, involving life beauty, medical beauty, health care and related combinations. It belongs to the branch of the commercial field, but it is not completely equivalent to the logic of business. The spatial construction of this market segment has always been relatively scarce, and even in the eyes of some practitioners, the value of design seems to be unobvious and difficult to quantify.
“And what our design company has to do is to make the value of design explicit, from positioning to function, taste, aesthetics, and spirit, to create value for customers and impress our customers.” Founder Jin Chenchen And the core idea of its business leader Shidao, just as it has always believed, commercial design directly serves the overall experience of the consumer group, and indirectly serves the customer’s business value and goals.
GLASS PALACE SAP Glass Palace Guangzhou Flagship Store
Therefore, MOSOM design is good at deriving the core of the design by thinking about how the customer’s business occurs, and understands the psychology and needs of the “customer’s customer”, that is, the consumer group, so that the space scene can meet the high standards of the target customer group and act on the customer. The short-term commercial rate of return affects the long-term commercial potential and output value of customers. “Space is not only stylish, but also has emotional value. When people step into it, they can feel the strong attraction of the brand.”
While many beauty industry organizations are still in the vortex of “product/service buying and selling relationship”, the clients of MOSOM design rely on the same frequency with new consumer groups, business models and psychological motivations to keep pace with the times Enter the value field of “deep service relationship”, focus on high-frequency cognition and efficient realization of business, and provide differentiated solutions to meet customer needs in terms of brand recognition effect and spatial emotional value.
YANLI SPA Yanli
If the Internet channel has broadened the product marketing and sales channels for Meiye and Panmei, but it still does not change the industry’s huge dependence on offline physical stores, this is a brand that wants to complete a strong occupation of consumers’ minds. The only way.
“To put it more generally, in fact, design is not just a store, but to enhance the entire brand. Our role is more equivalent to the front-end marketing part. Many beauty salons use traditional marketing methods to push customers frequently. But what our design can do is to make the decoration tonality of the entire store shocking, and make customers very comfortable in every place. Professionalism, fashion, and elegance are our expertise.”
AEVUM SPA Shenzhen Wanxianghui Store
Space is the contact point of sales behavior, and it is not limited to the carrier of function and the medium of beauty. Strengthen the soft power of the brand with space, conquer consumers’ five senses and six senses, and finally achieve the potential effect of selling without selling. This is the front-end strategic thinking of “space is brand, scene is marketing” insisted by MOSOM design.
The essence of business is to meet the needs of customers, so as to achieve a win-win situation for all parties. It insists on starting from the overall penetration and dynamic changes of the business, deeply controls the strategies and processes of the front, middle and back ends of the space, empowers the brand with design, and constantly creates added value beyond design. Today, MOSOM Design has established strategic partnerships with a number of top clients in the American and Pan-American industries, using “New Beauty Power” to reach the target customer group and help transform the value of the business.
For Meiye brick-and-mortar stores, rent, operating costs and decoration costs are always an important part that affects commercial profitability and return cycle. “Why do customers spend so much money looking for your design? In addition to using space design to promote front-end marketing, we can make a good work in a short time with strict controllable cost and process and efficient design cycle.”
In Shenzhen, a city where land is extremely expensive, MOSOM Design is famous for its “efficiency first, quality assurance”, and accelerates the opening and operation nodes of customers – every project is usually handed over within two to three days once it takes over come up with a plan. “Because we have been dealing with high-end brands, we have honed a wealth of experience and understand the structure, function, and style of every store in the industry. At the same time, our customers also pay special attention to details. Only under such cooperation can we grow to today’s state and size.”
SHINING HOME Confinement Center after October
In specific projects, MOSOM Design deeply intervenes in the business operation model with scene design, and improves the aesthetic style and commercial efficiency of the space for customers with the project management and control method of pre-costing and calculating returns. On the one hand, the customer’s input cost and return cycle are considered horizontally, and on the other hand, factors such as architectural structure, material aesthetics, business logic, commercial floor efficiency, and brand operation are analyzed in depth, and the space is dismantled from a rigorous whole into an organic individual. Integrate upstream and downstream resources and effectively shorten the node between conceptual design and commercial landing, so as to promote return efficiency and maximize commercial output value.
AEVUM SPA Shenzhen KKONE Store
When talking about how to ensure the landing of the design, the founder Jin Chen further emphasized that the design is not only a beautiful vision, but also how to make use of the advantages of space to make 200? into a 400? visual sense, which is the focus of the design. “At the same time, our company also provides an added value. Although we don’t do decoration, we can provide customers with a high-quality decoration engineering team, assist customers to order the required materials in advance, and effectively shorten the connection time between the front, middle and back ends. If the speed is fast , a project can be completed in about a month, and the back-end derivative products are also of high quality.”
In this process, MOSOM Design exists not only as a designer, but also as an enabler in the Pan-American industry. Transform it into a part of brand recognition, and at the same time, import the flow of scene interaction into the brand’s long-term operation and multi-level development layout, and boost the long-term development of customers.” Over the years, MOSOM has served customers in a targeted manner. The overall construction of the brand flexibly cuts into the new needs of customers at each stage, thereby accurately and quickly acting on the upgrade and transformation of the brand from 1 to countless, and affects the effectiveness of subsequent operations from the root, allowing customers to gain the scale of the brand chain effect and business value.
AEVUM SPA Shenzhen Vientiane Restaurant
Taking the diverse and subdivided beauty industry as a dot to radiate influence to the broad pan-American industry, MOSOM Design is speeding up, deepening the layout, exploring new opportunities in this blue ocean of business, and constantly building its own business territory. At the same time, with its forward-looking courage, deep cultivation advantages and strong competitiveness, it has been hailed as “the design king in the Pan-American industry” by the industry.
The core driving force driving it forward is the inexhaustible “new beauty power” – the insight of customer value as the core, the front-end strategy of “space is brand, scene is marketing”, “multiple background colors, unrestricted style” The plasticity, systematization of cost and process control, and the overall view of coordinating upstream and downstream resources will eventually achieve full synchronization with new industry trends, new models, and new operations, reaching the essence and realizing value.
