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“Moe economy” activates Golden Street shopping mall to open “new social interaction” for pets

“Moe economy” activates Golden Street shopping mall to open “new social interaction” for pets

As the group of pet owners continues to grow, it has become a rigid demand for many pet lovers to “go away” with their pets. The concept of “pet-friendly” has also been accepted by many people. In addition to parks and green spaces, some commercial buildings have also become “pet-friendly” places.

On the day of the Ching Ming Festival holiday, a shopping mall on Jin Street held a “100 Bichon Spring Party”. Hundreds of cute bichon frizes gathered in the North Square on the side of the Haihe River in Hang Lung Plaza, opening a new experience of cute camping and socializing. The organizer of the event set up a number of links including cute pet makeup photos, cute friends meeting, cute bear debut show, cute bear school ceremony, etc., and truly held a “spring cute pet camping and making friends” for “fur children”. meeting”.

The reporter learned from the person in charge of related activities in Plaza 66 that this is also the first time the mall has held such a large pet social party. The event site also combined many popular brands on the venue, including Piye Coffee, Sisyphe Bookstore, Lingren Nanwang, etc., providing pet lovers with a free space that integrates social interaction and shopping experience. Under the warm spring breeze, a group of “cotton candy” by the Haihe River healed the whole spring. It is understood that Plaza 66 has always attached great importance to the creation of activities in the North Square space, aiming to use the geographical links with the Jinta office building and the St. Regis Hotel to create a “closed commercial loop by the Haihe River” and drive a new upgrade of regional consumption experience. This event also hopes to activate the young driving force of the Golden Street business district through the “cute economy”, and lead a new social model through the output of the “pet-friendly” concept.

The reporters at the event interviewed several pet lovers at random. Everyone said that they like this kind of activities where they can bring their pets to socialize together, and hope that more public places are willing to accept “pet friendly”. Ms. Zhang, who took her bichon frize to participate in this event, said that every time she went to the mall, she could only keep the dog at home, and she could only go to the park to walk the dog on weekdays. “Now more and more malls are willing to try to get close to pets. The more, even if the distance is longer, the more I prefer to shop at pet-friendly malls.”

Nowadays, “pet-friendly” has gradually become a fashionable lifestyle, young people have become the core force of the pet economy, and pet-related businesses and friendly services have also become one of the important ways to obtain traffic. The rise of pet-friendly shopping malls is a reflection of merchants adapting to market demand, thereby increasing popularity and traffic. As the repetition rate of brands entering shopping malls is getting higher and higher, simply eating, drinking and having fun can no longer satisfy consumers. Many shopping malls, including Hang Lung Plaza, are targeting the market gap of “pet-friendly” shopping malls, making the “pet-friendly” label a new traffic code in the business district.



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