In order to fully implement the relevant requirements of the Tianjin Supervision Bureau of the State Administration of Financial Supervision, the Tianjin Branch of the People’s Bank of China, and the Head Office of Minsheng Bank on the 2023 “Financial Consumer Rights Protection Education and Publicity Month” activities, in-depth study and implementation of Xi Jinping’s Socialism with Chinese Characteristics for a New Era Thoughts, fully implement the spirit of the 20th National Congress of the Communist Party of China, effectively improve the financial literacy of the public, effectively prevent and resolve financial risks, and create a harmonious and healthy financial environment. On September 15, 2023, Minsheng Bank Tianjin Branch fully launched the 2023 “Financial Consumer Rights Protection” Education Awareness Month” activity.
On the day of the event, Ju Weiyu, Secretary of the Party Committee and President of the branch, was invited to attend the on-site kick-off meeting of the Tianjin Supervision Bureau of the State Administration of Financial Supervision. Branch Vice President Li Zhigang attended the opening meeting of the head office and branches. The branch’s consumer rights protection department, office, legal and compliance department, retail finance department/online finance department, wealth management department and other consumer protection committee member departments, heads of each branch and sub-branches The president in charge of consumer protection work attended this meeting.
At the branch consumer protection publicity month kick-off meeting, the Consumer Rights Protection Department focused on the background of this publicity month activity as well as the supervision and head officeRelevant requirements introduced the specific arrangements for the Consumer Protection Awareness Month activities, requiring employees to attach great importance to them, fully participate in them, and fully reflect theTo create a sense of integration and immersion in consumer protection work, at the same time, we use the “Five Progress” activities as the starting point, carry out theme propaganda activities based on the characteristics of the branch, make reasonable use of digital means, build a complete, comprehensive, scientific and efficient publicity network, and enhance the level of activities. Expand the breadth of coverage, tap the depth of education, increase publicity, and create a good event atmosphere.
At the meeting, Li Zhigang, vice president of the branch, delivered a concluding speech, requiring units at all levels to attach great importance to it and put forward work requirements for this publicity month activity:One isIt is necessary to carry out diversified and multi-channel publicity to improve the quality and efficiency of publicity and education work. All institutions must actively innovate the form of publicity and education activities to create characteristics and effects;two isIt is necessary to do a good job in traceability management, improve the level of complaint management, and solve customer complaints from the root through continuous improvement and perfection of systems, processes, rules, etc.;The third isTo do a good job in process management and promote professional execution, each branch should combine the business characteristics of the organization, innovate the form of activities, and do a solid job in this educational activity; at the same time, the customer group department should coordinate to provide specific guidance and resource support to the operating organization ;Four isIt is necessary to organically combine consumer education with business, enhance brand influence, and integrate business and business into public welfare education.Improve consumers’ understanding of Minsheng Bankintegrate consumer protection education into business marketing,Enhance customers’ sense of identity and trust,Realize mutual promotion between consumer protection education and business development.
In the next step, Minsheng Bank Tianjin Branch will continue to strengthen the regular promotion and education of financial knowledge, adhering to the corporate mission of “serving the public and caring for people’s livelihood”,Actively study the new situation and new characteristics of consumer rights protection, carry out targeted publicity, and regard financial knowledge publicity and education and consumer rights protection as normalized and institutionalized work, effectively improve the financial literacy of consumers, and guide Use financial knowledge correctly, enhance risk awareness and responsibility awareness, and jointly create a harmonious financial environment.