Minsheng Bank launched the “Reading and Enjoyment Plan” public welfare reading activity to connect parents and children’s happy time
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In order to thoroughly implement the “National Youth Student Reading Action Implementation Plan” jointly issued by relevant departments, on April 22, on the occasion of the 28th “World Book Day”, China Minsheng Bank joined hands with the Science Fiction Literature Committee of the China Children’s Literature Research Association in the The National Library of China launched the “Second Collection of Youth Science Fiction Literature Works and the Third Season Reading and Enjoyment Plan Reading Activity”. Fan Chongzhen, former Secretary of the All-China Women’s Federation Secretariat and Director of the Children’s Department of the Ministry of Culture, Sun Xuece, a famous moral education expert, Wei Menghua, a polar explorer, scientist, and writer, and Huang Haijun, deputy general manager of the Personal Finance Department of China Minsheng Bank, attended the event.
At the opening ceremony, teacher Wei Menghua shared his personal experience of exploring the North and South Poles. Science fiction writer Chen Chen led the students to read and speculate. There was also a wonderful parent-child science fiction co-creation session, which stimulated young people’s interest in exploring science and greatly mobilized the audience. Passion for reading in parent-child families.
It is understood that Minsheng Bank has long been committed to practicing public welfare activities and actively fulfilling social responsibilities. In 2015, the Minsheng ME Public Welfare Innovation Funding Program was launched. Over the past eight years, it has provided funding for 188 public welfare projects, and continues to convey warmth and strength to the society. The “Reading Enjoyment Plan” launched this time is one of the public welfare activities provided by Minsheng Bank around the parent-child customer group, including “face-to-face public welfare lectures by big coffee writers”, “offline reading salon activities”, “juvenile science fiction literature collection activities” and other series Activity. As the organizer of the event, Minsheng Bank will specially invite famous writers such as Menghua, Chao?, Chenchen, Zhuang Zhenghua, and Zhang Zhilu to enter schools and banks through online and offline special activities, give full play to their own network advantages, and use knowledge to build families and A bridge of cultural scholars, starting children’s reading and science fiction journey at close range. At the same time, a special contribution channel was opened to help children participate in the “Youth Science Fiction Literature Collection Activity” and create their own science fiction literature. In this event, Minsheng Bank will cooperate with the Children’s Public Welfare Academy to provide the participating children with public welfare hours and electronic public welfare certificates, so that the children’s efforts will be recognized by the society.
In addition, in order to promote the all-round development of children’s “wealth” and “wisdom”, this year Minsheng Bank also launched an exclusive online financial service “Wealth Manager” tailored for children and parents, starting the first step for children to independently manage their wealth. It is also equipped with children’s public welfare financial and business classes. Children can sign up for financial and business education classes at any branch of Minsheng Bank across the country, as a carrier for children to participate in public welfare activities and accumulate public welfare time.
It is reported that in recent years, Minsheng Bank has also joined hands with major public welfare organizations to carry out activities such as “Little Diplomats”, “Little CEO Famous Enterprises”, “Study Tour with Famous Books”, etc., which have been well received by parents.
The launch of Minsheng Bank’s “Reading and Enjoyment Plan” represents that the bank’s focus on families and children has extended from traditional financial services to broader areas such as parent-child emotional companionship, children’s financial and business education, and social welfare practices. In the future, Minsheng Bank will further utilize its own resource endowment to provide better service experience for parent-child families.
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