Live out style——My New Proposal for Pension China Pacific Insurance Holds an Immersive Customer Experience Event in Beijing-Times Finance-Northern Network Publishing System
Summary:On a sunny afternoon, a group of friends met, made tea for a break, chatted and drank, greeted each other well, and got along with each other in the most comfortable manner. This is exactly the scene at the event site of “Living Out of Style – My New Proposal for Pension” organized by China Pacific Life Insurance Beijing Branch. In addition to recreating the life scenes of CPIC Homeland and giving customers an immersive experience, China Pacific Insurance Life Insurance Beijing Branch also invited Mr. Ma Weidu, the brand spokesperson of CPIC Homeland, to chat with the customers about the things in Beijing and share the experience of being an old Beijinger. , his views on future pension trends.
On a sunny afternoon, a group of friends met, made tea for a break, chatted and drank, greeted each other well, and got along with each other in the most comfortable manner. This is exactly the scene of the event “Live Out of Style——My New Proposal for Pension” organized by China Pacific Life Insurance Beijing Branch. In addition to recreating the life scenes of CPIC Homeland and giving customers an immersive experience, China Pacific Insurance Life Insurance Beijing Branch also invited Mr. Ma Weidu, the brand spokesperson of CPIC Homeland, to chat with the customers about the things in Beijing and share the experience of being an old Beijinger. , his views on future pension trends.
Create a Jingpai boutique retirement community and enjoy the good times of Taibao Homeland
At present, China Pacific Insurance has implemented 13 CPIC home projects in 11 cities across the country. Among them, the CPIC Home Beijing International Elderly Care Community project is one of the key projects implemented in the strategic cooperation between Beijing Economic and Technological Development Zone and China Pacific Insurance. China Pacific Insurance is working with world-class design and construction teams to build it into a high-quality elderly care community in the capital area A benchmark project for the community.
CPIC Homeland Beijing Community has officially started construction in December 2022, and construction is being advanced in an orderly manner. The community experience center is planned to open first in 2024, and the overall operation of the community will be realized in 2025. The Beijing community combines the cultural elements with Beijing characteristics, such as the green bricks of the hutongs, the vermilion city walls, and the architectural shape of the Wukang Building, a Shanghai Internet celebrity check-in point rich in Shanghai-style culture. Group retirement in a familiar environment. After the project is completed, it can provide nearly 430 self-care apartments and rehabilitation nursing apartments with more than 600 beds. In the future, after the elderly in the Beijing-Tianjin-Hebei region live in the CPIC Homeland Beijing Community, they can choose to live next door and enjoy music, chess, calligraphy, painting, poetry and hops with like-minded friends, making their retirement life more enjoyable, healthy and happy. Elegant and calm, enjoy the good time.
“3+2+X” enjoys old age upgrades in all scenarios, further empowering the main business of insurance
The degree of aging in Beijing is much higher than the national average, and it will officially enter a moderately aging society in 2021. By the end of 2022, Beijing will have a permanent population of 4.561 million aged 60 and over, accounting for 21% of the total permanent population. According to the “Beijing’s “14th Five-Year Plan” Period Aging Development Plan”, it is estimated that by 2035, Beijing’s resident population aged 60 and above will be close to 7 million, entering a severely aging society. Only by integrating positive aging concept and healthy aging into the whole process of social and economic development of the capital can we face the challenge of population aging more calmly.
A few days ago, China Pacific Insurance officially released a blueprint for comprehensive health services, building a three-dimensional comprehensive solution of “insurance + health + pension”. As an important part of China Pacific Insurance’s big health strategy, CPIC Homeland also announced that it will continue to iteratively upgrade, from providing for the elderly to enjoying the elderly, and creating a “3+2+X” elderly-care ecosystem for all ages and scenarios. Based on the CPIC Home Elderly Care Community, CPIC Life launched a comprehensive solution of “insurance products + elderly care communities + professional services” to further provide one-stop high-quality comprehensive elderly care services on the basis of satisfying customers’ financial needs for elderly care, and received enthusiastic market support. repercussions. After the implementation of the CPIC Home Beijing International Elderly Care Community project, it has effectively assisted China Pacific Life Insurance in implementing the urban breakthrough strategy. The number of qualified letter customers in Beijing ranks third among China Pacific Life Insurance’s national institutions. With the opening of the experience center of CPIC Home Beijing Community and the overall operation of the region, customers in the Beijing-Tianjin-Hebei region can more conveniently come to the experience hall or community to experience the senior care services, health management, and short-term residence of CPIC Home, thereby Strongly attract customers to access insurance products from the services around them. In the future, the effect of CPIC Home Beijing’s community empowerment on the main business will become more prominent, effectively enhancing the competitiveness of CPIC in key markets in the Beijing-Tianjin-Hebei region.
