“Listen to the Voice of Customers and Spread Love and Responsibility” 2023 Sunshine Life Tianjin Branch Customer Festival Series Event Report-Times Finance-Northern Network

Sunshine Life Tianjin Branch implements the culture of “Love and Responsibility”, listens to customers’ voices, approaches customers’ lives, and carries out a series of activities during the Customer Festival:

New Sunshine New Look: Customer Thought Series Actions

During the Customer Festival, in order to ensure the effective implementation of consumer protection activities, Sunshine Life Insurance Tianjin Branch launched the “Executive Reception Day” activity. During the event, senior executives were arranged to go deep into the front line and communicate with customers.

Zhang Dehui, head of Sunshine Life Tianjin Branch, came to Sunshine E Store, warmly received customers, asked customers about their business needs, communicated cordially with customers, and listened to customers’ experiences and suggestions for improvement of Sunshine services.

On the same day, a customer applied for an accident claim. When he saw the customer walk into the E store, Zhang Dehui greeted the customer cordially and patiently communicated with the customer, guiding the customer to apply for a claim online.

After one working day, the claim payment arrived. Zhang Dehui called the customer to inform the customer of the payment and asked the customer what suggestions he had for Sunshine’s services. The general manager received it personally, and the general manager really understood the problems we encountered in the process of applying for claims, and he could make suggestions from our perspective.”

New Sunshine New Care: A series of actions to care for the elderly

The publicity and education of financial knowledge for the elderly is an important part of consumer rights protection. The Consumer Rights Protection Department of Tianjin Branch took the opportunity of “listening to customers’ voices, spreading love and responsibility” 5.19 Customer Day to take the initiative to “go out” Promote financial literacy. The internal staff of Sunshine Life Tianjin Branch came to the community streets of Jinnan District to promote financial knowledge to the elderly, provide financial business consultation, remind high-return investment scams, and improve the awareness and ability of the elderly to prevent financial fraud. Caring for the elderly in the society, actively providing business consultation for elderly customers, effectively solving all financial service needs of elderly customers, and realizing financial services delivered to home.

New Sunshine New Style: A Series of Institutional Actions

The Tianjin branch launched the lucky turntable lottery draw in the city zone of My Home Sunshine APP, covering all channel customers of the Tianjin branch. After the customer activity draws sunshine coins, they can participate in the offline good thing exchange activity. This activity is recognized and loved by participating customers.

Sunshine Life Tianjin Branch will adhere to the core value of “all for the customer”, serve customers wholeheartedly, and make customers more caring and at ease.