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Li Yi Hotel’s first 2.0 flagship store will soon land in Wuhan

Li Yi Hotel’s first 2.0 flagship store will soon land in Wuhan


On March 19, 2023, as the brand with the largest number of stores and the largest scale under the Radisson Hotel Group, Country Inn & Suites by Radisson will officially unveil its first 2.0 flagship store in central China – Country Inn by Radisson Wuhan Optics Valley Convention and Exhibition Center. The hotel is a store integrating the elements of Liyi 2.0, such as executive floor, X-SPACES space, chief housekeeper, etc., aiming to create a benchmark hotel for business travel for the new generation of business travelers. Since Liyi entered China in 2019, it has focused on Hubei as the center of market development, supplemented by Jiangxi and Hunan. It has chosen Wuhan, the core city of the Yangtze River Economic Belt, as the focus, and consolidated the development foundation of the brand in a solid triangle. In 2022, Country Inn & Suites by Radisson will launch 2.0 products. Now Country Inn & Suites by Radisson Wuhan Optics Valley Convention and Exhibition Center is the first 2.0 flagship store in Wuhan, Hubei, which marks that Country Inn & Suites by Radisson continues to accelerate the development process of the mid-end market, deepening the development of the first and second lines, and sinking to the realization of The market has gone one step further.

According to the “White Paper on China’s Business Travel Management Market 2021-2022” released by Ctrip Business Travel, the “new business travel” of business travelers pays more attention to personalized service experience and hotel supporting facilities. Factors related to experience are more valued. The fixed boundaries of hotel space and traditional business models are being constantly innovated, replaced by lifestyles that are more and more close to consumer needs. This time, Country Inn & Suites by Radisson, Wuhan Optics Valley Convention and Exhibition Center will focus on “business travel”, which originates from the brand concept, and finally feeds back the brand culture to achieve a new height. Constantly question the lifestyle of consumers in the new era, and launch the ingenious model of Yishang Travel.

From 1987 to the present, the brand of Country Inn & Suites by Radisson has maintained its industry acumen, with precise insights into industry policies, market segment positioning and consumer demand. In order to better adapt to the market environment and consumption trends, Country Inn & Suites by Radisson has launched 2.0 special products and customized products according to the situation and needs, fully analyzed the market and customer needs, and attracted guests from different dimensions. This time, the brand of Liyi Hotel is different from the traditional model business hotel in terms of design and service, and has created a diversified and innovative living space inspired by freedom, convenience and business.

At present, when individual needs are becoming more and more prominent, mid-end business hotels strive to maintain a balance between “appearance” and “practicality”. The implementation of service models, improvement of management quality, and optimization of product quality have become the core issues for the effective development of the current market.

At the time when the tourism industry is recovering, the appearance of the first 2.0 product of Country Inn & Suites by Radisson Hotel will let customers see the determination and practical actions of quality life in mid-end business travel, and capture the “small thinking” of Z generation business travel consumers. Advocating a comfortable, efficient and inclusive lifestyle, let us look forward to the official debut of Country Inn & Suites by Radisson, Wuhan Optics Valley Convention and Exhibition Center on March 19.



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