Industrial IP Launched! Wanhe, an expert in kitchen and bathroom appliances, cooperates with leading enterprises in various fields of Foshan home furnishing to help the industry develop together!
On February 25th, the Foshan Home Furnishing Industry Federation, composed of 56 leading enterprises in various fields of Foshan home furnishing, including Wanhe Electric, Midea Group, Weishang Furniture, Nature, Hengjie Sanitary Ware, and Mona Lisa, and 48 business associations It was formally established, and on the same day, it also issued the management specification for the use of industrial IP enterprises of “If there is a home, there is Foshan Made”.
As a traditional advantageous industrial cluster in Foshan, the home furnishing industry has the most complete home furnishing supporting industrial chain in China. The scale of the industrial cluster has exceeded the trillion yuan mark, and many home furnishing subdivision industries are firmly in the first echelon in China. In September last year, led by the proposal of the leaders of the Foshan Municipal Party Committee and the Municipal Government, led by the Foshan City Federation of Industry and Commerce, leading enterprises in various fields of Foshan Home Furnishing and key pan-furniture industry associations jointly initiated the establishment of the Foshan City Furnishing Industry Federation, and launched the “Your Home” There is “Made in Foshan” industrial IP.
Bai Tao, the mayor of Foshan City, attended the meeting and delivered a speech. Mayor Bai Tao pointed out that with the effect of a package of policy measures to stabilize the economy and the implementation of the epidemic prevention and control measures in the new stage, the domestic economy is picking up steadily, and the real estate market is under favorable policies. With the support, there are obvious signs of recovery, which brings a new window of opportunity for the development of the home furnishing industry. At this critical time point, the establishment of the Foshan Furnishing Industry Federation will effectively promote the transformation of the majority of Foshan furnishing enterprises from fighting alone to joint operations. The launch of the industrial IP of “Where there is a home, it is made in Foshan” is to show the world the confidence and courage of “global home furnishings look at China, and Chinese home furnishings look at Foshan”.
Zhang Li, president of the China Interior Decoration Association, believes that Foshan is located in the core of the Greater Bay Area and is a world-renowned manufacturing base. Lead the ranks. Foshan’s launch of the industrial IP of “Where there is a home, it is made in Foshan” and the establishment of the Home Furnishing Industry Federation is at the right time and has far-reaching significance for the development of the home furnishing industry. She hopes that in the future, the China Interior Decoration Association can join hands with the Foshan home furnishing industry to jointly help the high-quality development of the industry.
After years of development, Foshan’s profound manufacturing industry has given birth to home appliances, furniture, ceramics, bathrooms, building materials, hardware products, lighting appliances, home textiles and other home furnishing industries. The establishment of the Foshan Furnishing Industry Federation shoulders the mission of polishing the industrial IP of “where there is a home, there is Foshan-made”, it is a powerful thrust to promote the accelerated development of Foshan’s largest industry, the process of platform-based ecologicalization, and the organic aggregation of enterprises. We will strive to realize the “quality improvement” of the overall brand of Foshan’s home furnishing industry.
After 30 years of brand glory, Wanhe Electric has continuously realized self-subversion since 1993, created countless industry firsts, and has now developed into a leading enterprise and leading brand in the professional manufacturing of water heaters, kitchen appliances, and hot water systems in China. We always have a precise grasp of changes in consumer demand and market changes, which is why Wanhe continues to lead the industry forward with technological innovation. Wanhe has always focused on changes in consumer demand and innovated and changed products, technologies and even marketing methods. , to satisfy customer value propositions to the greatest extent and create maximum customer value.
At present, the industrial IP image of “Where there is a home, it is made in Foshan” and the brand logos of 25 core member companies have been unveiled in Beijing Daxing Airport, Guangzhou Baiyun Airport, Capital Airport and other places, showing a brand-new business card of Foshan Home Furnishing Power. And on March 20th, the “320 Home Furnishing Festival” that gathers the resources of all parties will also be officially launched in Foshan, and the “first battle” to polish the industrial IP of “If there is a home, there will be made in Foshan” will start from here .