In order to promote the functions and functions of insurance, enhance public awareness of the insurance industry, and promote the high-quality development of the insurance industry, China Life Insurance Company Limited (hereinafter referred to as “China Life Insurance Company”) recently focused on “insurance power, for you who strive With the theme of “Working harder”, a series of activities on the “July 8 National Insurance Publicity Day” in 2023 were launched. Institutions at all levels actively participated in various activities.
2023 is the first year to fully implement the spirit of the 20th National Congress of the Communist Party of China, and it is also a crucial year for the implementation of the “14th Five-Year Plan”. Guided by Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, thoroughly implement the new development concept, focus on the insurance industry and adhere to the “people-centered” development idea, and focus on the political and people-oriented nature of the insurance industry. Under the guidance of the State Administration of Financial Supervision and Administration, The Insurance Association of China guides insurance institutions to carry out a variety of annual “7.8 National Insurance Publicity Day” publicity activities to effectively enhance the public’s awareness of insurance and financial consumption concepts.
China Life Insurance Company carefully planned and organized branches at all levels to actively participate in this year’s activities. Make full use of the self-media matrix and various media platforms to release event information in a timely manner, and continue to promote the annual theme of the public awareness day and cultural elements and excellent works that represent the image of the industry.
According to the introduction of China Life Insurance Company, the branches of the company are carrying out the “Healthy Life Every Day” insurance public welfare activities, the “Singing the New Journey, Green Run” activity, and the live broadcast of “Insurance Power, Work harder for you who are struggling” In addition to the unified activities launched by industry associations such as activities, online health knowledge lectures, insurance five-entry (entering schools, entering rural areas, entering communities, entering institutions, entering enterprises), China Life Little Painter, and Prevention of Illegal Fund-raising Publicity Month , Financial Knowledge Popularization Month, Concentrated Publicity Month on Combating Telecom and Network Fraud and Cross-border Gambling, Anti-Organized Crime Publicity and Education and other self-promotional service activities with various forms, rich content and novel experience, effectively expand the content and methods of activities, and attract more Many people participated in it, acquired knowledge, enhanced interaction, and felt the original intention and responsibility of insurance.
Photo of China Life Insurance Qingdao Branch’s green running activity
The workplaces and business outlets of institutions at all levels actively carried out the theme of “insurance strength, work harder for you who are struggling”, and played videos on electronic screens, posted posters and other forms to create a strong atmosphere for activities. At the same time, the company continues to export insurance and financial education content to the public, guides customers and the public to pay attention to the theme and concept of the activity, and enhances the financial and insurance awareness of consumers.
Figure China Life Insurance Shanghai Branch Workplace Promotion Poster
China Life Insurance Company stated that the “7.8 National Insurance Publicity Day” event is a major event in the industry. Organizations at all levels of the company attach great importance to it and participate enthusiastically. Combining with their own business reality, they focus on “rural revitalization”, “serving the elderly” and “serving new citizens” “Science and technology innovation” and other content, make full use of the favorable opportunity of the publicity day, highlight the organic combination of online and offline activities, deepen the interaction with the public, enhance the participation and interactivity of the activities, and ensure the effectiveness of the activities.
It is understood that “7.8 National Insurance Publicity Day” has been held for 10 consecutive years since the first event was held in 2013. It has been widely praised inside and outside the industry and has become a cultural business card of the insurance industry. In previous activities, China Life Insurance Company has actively participated and solidly promoted the implementation. Through a series of activities, it has popularized insurance knowledge to the general public, demonstrated the original intention and mission of the insurance industry, and improved the financial literacy of the majority of financial and insurance consumers. Guarantee and protect the people’s good life.