In order to spread the positive energy of finance and protect the legitimate rights and interests of consumers, ICBC AXA Life Insurance Tianjin Branch actively responded to the call for financial consumer rights protection education and publicity month activities starting from September 15, 2023, and carried out a series of in-depth, Attentive publicity and education activities not only highlight the social responsibilities of financial institutions, but also comprehensively enhance the public’s awareness and ability to protect the rights and interests of financial consumers, and promote the industry’s honest operations and service upgrades.
The headquarters and branches jointly work together to push publicity work to a new level
On September 14, ICBC AXA Life Insurance Company held a launch meeting for the 2023 Financial Consumer Rights Protection Publicity Month in Shanghai, and made overall arrangements and mobilization for the 2023 Financial Consumer Rights Protection Publicity Month, requiring the head office and branches to Collaborate and take the “Promotion Month” as an opportunity to comprehensively promote the company’s consumer rights protection work to a new level. As a provincial branch, the Tianjin Branch simultaneously held the launching ceremony of the 2023 “Financial Consumer Rights Protection Education and Publicity Month” activity, focusing on introducing to the public that this activity is based on protecting the legitimate rights and interests of financial consumers as its starting point and end goal. points, and stated that ICBC-AXA will fully implement the main responsibility of consumer education during the publicity month, take the lead in spreading positive financial energy, and at the same time maintain the linkage and co-construction with the head office, resonate on the same frequency, and expand publicity to the public. Jointly create a harmonious and friendly financial publicity atmosphere.
Technological innovation “consumer protection digital person” provides round-the-clock friendly service
ICBC AXA Life Insurance Tianjin Branch takes “Gathering financial power to create a better life” as its campaign slogan. Through the linkage between the head office and branches, the Tianjin branch uses digital methods to expand publicity methods and launches ICBC AXA “Consumer Insurance Digital” in the image of simulated people. It provides consumers with multi-lingual, all-weather financial education services by simulating the appearance, language, and movements of real people, helping key groups such as seniors to “cross the digital divide.”
At the same time, we use the official website, official WeChat account, official APP, mobile banking, SMS platform, online live broadcast, etc. to release publicity and education information on the eight rights of financial consumers, basic knowledge of insurance, case-based insurance, and financial risk prevention to the public and our customers. , interpret consumers’ financial knowledge on the protection of consumer rights and interests involved in financial consumption, and further enhance the public’s awareness of financial security prevention.
Go into the community and focus on special groups to carry out various publicity
Since the launch of the promotion month, ICBC AXA Life Insurance Tianjin Branch has visited Jinjieli Community in Nankai District, Tianxinli Community in Heping District, Nancuiping Park and Airport Artistic Landing Lanting Community in Tianjin, targeting elderly and young consumer groups. Special publicity on financial knowledge reminds consumers of the risks in financial consumption, guides consumers to establish correct financial concepts, and strengthens consumers’ ability to identify and prevent illegal financial activities and money laundering crimes. Community residents listened carefully and actively interacted with the company on the spot, giving great recognition to the company’s consumer protection propaganda.
Integrity management jointly promotes the company’s service quality construction
Taking the “Financial Consumer Rights Protection Education and Publicity Month” as an opportunity, ICBC AXA Life Insurance Tianjin Branch launched a series of measures to improve the company’s service quality for all employees. For example, we develop online questionnaires based on insurance knowledge, claims and underwriting cases involved in daily operations, and organize all employees to answer the questions; we launch policy service tips and claims express albums, share compensation cases, and publish case-based explanations of insurance; we use employees’ own truth Producing educational materials on honest service cases, conducting lecture tours, promoting honest services, promoting honest management and service quality upgrades within the company, and all employees working together to build honest finance.
Since its establishment, ICBC AXA Life Insurance Tianjin Branch has been adhering to the “people-centered” business philosophy to deeply explore the Tianjin life insurance market, attaching great importance to and continuously improving the protection of consumer rights and interests.
“Next, we will also carry out a series of financial publicity activities that are popular with ordinary people, further popularize content related to basic financial products and services, widely publicize financial policies that benefit the people and consumer rights protection systems, and enhance consumers’ trust in the financial industry. and satisfaction, provide more high-quality, convenient and secure financial services to the vast number of financial consumers in Tianjin, and make positive contributions to safeguarding the legitimate rights and interests of financial consumers and social and financial stability,” said the relevant person in charge of the company.