ICBC-AXA Life Insurance: Practicing “Finance for the People” and Protecting a Better Life

ICBC-AXA Life Insurance: Practicing “Finance for the People” and Protecting a Better Life


Since the beginning of this year, with the stabilization and recovery of my country’s economy, the insurance industry has ushered in new opportunities for development. Standing at another key node of starting from Huanxin, ICBC-AXA Life Insurance Co., Ltd. (hereinafter referred to as: ICBC-AXA Life Insurance) adheres to the high-quality development strategy, strives to consolidate the basic business of the main business, returns to the source of protection, and continues to maintain market competitiveness The improvement has written a new chapter in the high-quality development of the insurance industry.

Those with deep roots have luxuriant leaves, and those with deep roots have a long history. ICBC-AXA Life is deeply cultivating the main business of insurance and continuously developing upwards. At the same time, it adheres to the people’s financial background, insists on putting responsibility first, and makes efforts at various levels in serving the national strategy and improving people’s livelihood and well-being, and actively plays the social role of insurance. The role of “stabilizer” is to continuously contribute insurance power to meet the people’s growing needs for a better life.

  Facing opportunities and challenges, escorting people’s healthy life

The report of the 20th National Congress of the Communist Party of China proposed to put the protection of people’s health in a strategic position of priority development. As an insurance company directly under the central government, in recent years, ICBC-AXA Life has responded to the needs of the country, continuously expanded and strengthened the “basic plate” of health protection, and continued to improve in providing better health insurance products and supporting health value-added services. Customer’s sense of gain.

At present, with the steady improvement of living standards, people’s health needs are undergoing profound changes. They are no longer satisfied with money to see a doctor, but need to see a doctor effectively and further develop into a healthy life. Introducing new products and efficient and intelligent services are the confidence for ICBC-AXA Life to face opportunities and challenges. Taking its value-added service of Royal series of critical illness insurance “Royal Future” as an example, in order to respond to the challenges brought about by changes in people’s needs in a timely manner, the company continues to iterate its products and services. Online drug purchase services, etc., provide customers with more refined and rich professional medical resource docking channels, and help customers realize their expectations for a healthy life. Since its establishment, the company has provided a variety of health insurance products and supporting services to more than 13.58 million customers and their families.

In order to solve the problem of “emergency, difficulty and anxiety” in insurance claims and other links after customers get sick, ICBC-AXA has launched a series of special services: “Critical Illness Compensation First, Serious Illness Pre-compensation” subverts the critical illness compensation that can only be obtained after treatment. The traditional claim settlement formula, the “advance payment for hospitalization” service solves the problem of raising expenses during the hospitalization of customers, helping customers to rest assured of treatment and recuperation. In addition, it also participates in the construction of a multi-level medical security system, and vigorously develops the inclusive health insurance business of “Huiminbao”. In 2022, participated in a total of 7 benefiting insurance projects in 2 provinces, 6 prefectures and cities, underwriting a total of 4.765 million person-times, and paid 81,200 person-times, with a compensation amount of 9.3012 million yuan, effectively helping to reduce the medical expenses of the people and reduce the burden of medical expenses for the people .

  Integrate pension finance to protect the beautiful life of senior citizens

It is the most simple wish of every common people to provide for their old age, and it is also the deep concern and expectation of every family. ICBC-AXA is based on the urgent needs of the country to cope with the aging population and accelerate the construction of the third pillar of pension security, actively participates in pension finance, and vigorously develops pension business.

On the one hand, it innovatively launched personal pension insurance products, becoming the first company among domestic banking insurance companies to be approved for personal pension insurance products, and fully promoted the implementation of personal pension business. On the other hand, accelerate the layout of the health care strategy, innovatively launch the professional elderly care service series “Sheng Hua Nian” featuring “care, family, and strict selection”, which will not only enhance the people’s sense of gain, happiness, and security, but also mark the It is further transforming itself from “the payment manager of healthy pension” to “the ecological co-builder of a better life”.

The company also actively invests in pension inclusive finance, participates in the “insurance code” project team of the inclusive insurance platform of the China Insurance Exchange, and jointly promotes the research and development of co-insurance nursing insurance, and provides inclusive insurance products for elderly customers in need. More comprehensive and sufficient nursing services will promote the practical construction of elderly people’s livelihood.

ICBC-AXA Life opened a “respect for the elderly window” in its business premises to provide exclusive services for elderly customers

  Helping “new urbanization” and protecting new citizens to live and work in peace and contentment

New citizen groups such as couriers, takeaways, housekeepers, and online car-hailing drivers have made important contributions to the country’s economic development, urban construction, and the convenience of people’s lives. But there are still gaps in social protection. In order to support the national new-type urbanization strategy and help new citizen groups “get a foothold” and “take root” in the city, ICBC-AXA has made active explorations around increasing risk protection for new citizen groups, focusing on different new citizen groups in their daily lives. To meet the pain points of travel, employment and medical treatment, etc., since November 2022, the “New Citizen Health Fund Donation Insurance Plan” and “New Citizen Struggle Without Worry Accident Insurance Protection Plan” have been launched successively, which have been warmly welcomed by new citizen groups. At present, more than 20,000 new citizens in the promoted cities have received the “New Citizen Health Fund Insurance Plan”, and the cumulative insurance amount has exceeded 100 million yuan.

At the same time, various agencies of the department took the initiative to enter the community and enter the enterprise, and carried out a number of special financial knowledge popularization lectures for new citizens, providing new citizens with a full range of warm financial services such as insurance protection, health consultation, and popular science education, helping new citizens Citizens are better integrated into urban life emotionally and cognitively.

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ICBC-AXA employees took to the streets to enthusiastically provide financial services for new citizens.

  Serve the real economy and help build a green financial system

The report of the 20th National Congress of the Communist Party of China described a grand blueprint for building a modern socialist country in an all-round way. ICBC-AXA Life Insurance also clarified its development direction and drew development strength from it. While adhering to value orientation and innovation and reform, it will unswervingly follow the path of high-quality development.

In 2022, the “ICBC-AXA-Haifakong Water Conservancy Project Green Infrastructure Debt Investment Plan” initiated by ICBC-AXA Asset Management Co., Ltd. was successfully registered with the Insurance Asset Management Association of China. The projects invested in this plan are all key projects in Hainan Province to improve the allocation of water resources, build a flood control system, improve the ecological environment, and support the development of industry and agriculture. They are conducive to coping with natural disasters and protecting the ecological environment. important manifestation.

The company focuses on physical projects in key areas such as the Greater Bay Area, the Yangtze River Delta, the Beijing-Tianjin-Hebei region, the economic belt along the Yangtze River, Sichuan and Chongqing, and increases the quality and efficiency of using insurance funds to serve the real economy. In areas such as regional infrastructure construction, people’s livelihood, water conservancy, ecology, and energy, we will continue to expand the scale of financing that serves the real economy and promote high-quality development of the regional economy. As of the end of 2022, the balance of ICBC-AXA investing in five key regions through its asset management subsidiaries was 88.197 billion yuan, an increase of about 11.73% compared with the end of 2021. The balance of insurance funds used to serve the real economy totaled 132.026 billion yuan.

  Practice people-oriented, support rural revitalization

It is the constant pursuit of ICBC-AXA Life Insurance to contribute to the society with a positive attitude while serving the development of the society. Over the years, the company has invested nearly 10 million yuan in public welfare projects supporting rural revitalization and other fields, supporting the continuous improvement of rural people’s lives with love.

Protect the safety of rural children and support the national rural revitalization strategy. The company not only established the “Love Cube” public welfare brand, but since 2014, it has assisted in the construction of 21 “Love Cube Libraries” in 18 provinces, municipalities, and autonomous regions across the country, and has donated a total of 60,000 books suitable for children to read. More than 10,000 students benefited from the program. Last year, the “Ten-Year Ten-School Safety and Health Campaign” was launched, and the “Love Cube” safety classroom was assisted in the construction of the “Love Cube” safety classroom for children to learn about safety knowledge in a relaxed and interesting atmosphere.

Innovatively set up the “Public Welfare Day” of the enterprise to give back to the society wholeheartedly. In 2022, ICBC-AXA Life will designate its annual celebration day thereafter as “ICBC-AXA Life Public Welfare Day”, striving to be a “warm” enterprise and giving back to the society with practical actions.

Continue to donate to support education and spread hope with love. The company also sponsored the “New Great Wall High School Self-improvement Class” for impoverished high school students in the earthquake-stricken areas of Ya’an, Sichuan, and provided multiple “rural revitalization” projects such as free breakfast and extra meals for impoverished elementary school students in Xuanwei City, Yunnan Province for three consecutive years. , Sow the seeds of hope in the hearts of rural children.

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Rural children study in a safe classroom built with ICBC-AXA assistance.

This year is the first year to fully implement the spirit of the 20th National Congress of the Communist Party of China, and it is also a crucial year for the transformation and upgrading of ICBC-AXA Life Insurance. “Facing the future, we will always adhere to the concept of ‘finance for the people’, insist on returning to the origin of security, and regard serving the people’s livelihood and the real economy as the top priority of development, and make greater contributions to promoting the high-quality development of the domestic insurance industry.” Wu Qian, President of ICBC-AXA Life said so.



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