The bright moon is high, the lights are dim, and it is the Mid-Autumn Festival again. On this happy and warm night, in addition to celebrating reunions, the annual Hunan Satellite TV Blue Moon Mid-Autumn Night Party is also the highlight of everyone’s gathering together and waiting for it. This year also coincides with the 10th anniversary of the strategic cooperation between Hunan Satellite TV Mid-Autumn Night and Blue Moon. With a clean meeting and ten years of companionship, the classic IP “Mid-Autumn Night” created by Blue Moon and Hunan Satellite TV presented a Another splendid, romantic and beautiful large-scale party, step by step, laid a solid foundation for the integration of Hunan Satellite TV and Blue Moon brands. Under the changes of the times, it showed a new look of continuous innovation and progress, and fully realized the holiday feelings and vision of the Chinese people. Resonance and expression.
This year marks the 10th anniversary of Hunan Satellite TV’s Blue Moon Mid-Autumn Festival Night. Therefore, in addition to carefully planning and ingenious innovations in the program to provide everyone with both visual and auditory enjoyment, Blue Moon also teamed up with Hunan Satellite TV’s Mango TV to create “Come with the Moonlight” A new media live broadcast of the backstage visit to the party was specially planned with the theme of “Get Together”. Hosts Liu Ning and Ma Xuan, as Mid-Autumn Festival organizers, invited Hunan Satellite TV Mango TV Blue Moon Mid-Autumn Night guests to sit around the table before the official start of the party program, with the bright moon as their companion, and start the first moon gathering in autumn. , while pre-heating and empowering the party, invite netizens to meet in the live broadcast room to recall the moments of companionship in the past nine years, arouse everyone’s feelings and emotions, and use memories to kill interactions to attract strong traffic to the Mid-Autumn Festival night party.
The backstage visit live broadcast of “Get Together by the Moonlight” was simultaneously broadcast online by Hunan Satellite TV, Mango TV, and Fengmang APP’s new media matrix. It was broadcast for a total of 1.5 hours. The highly creative and emotional format made the audience’s eyes shine. The total exposure on the entire network exceeded 60 million, the number of viewers in the live broadcast room reached 14 million+, and the total number of interactions in the live broadcast room reached 300,000+, ranking TOP1 on the Weibo live broadcast list, and 8 topics simultaneously appeared on the Weibo hot search list and the city list , among which #Hunan Satellite TV Mid-Autumn Night Visiting Class Live Broadcast# firmly ranks TOP1 on the Weibo city list, arousing strong resonance and interaction among everyone, and achieving a good effect of preheating the party. Throughout the entire live broadcast process, Blue Moon has also naturally hit the audience’s minds through suitable scenes and plot presets, allowing Blue Moon to enjoy foam shower gel and Blue Moon’s “one coat, one pump” set (pre-painted artifact? Supreme Biotechnology Laundry Detergent) has received strong exposure, and the derived Weibo topic #Blue月canCan Take a Bath# has reached the top 8 on the main list.
Let’s enjoy the bright moon together and connect with the feeling of homesickness. In this new media live broadcast of the backstage tour, Xilinnayi Gao, Jike Junyi, Liu Yu, Wei Xun, He Liangchen, Zhang Hanyun, Huang Qishan, Haiyang Bo, Zhang Weijian, Cai Chengyu, Yuan Performance guests such as Yawei, Huang Yuting, and Sun Ke came to the live broadcast room one after another to participate in five interactive sessions with a strong Mid-Autumn Festival atmosphere, including gathering under the moon, exploring under the moon, pregnant under the moon, polite under the moon, and accompanying under the moon. , and chatted about the experience of participating in the Mid-Autumn Night Gala and behind-the-scenes rehearsal stories in the live broadcast room, shared Hunan special delicacies, played fun games, sent sincere festival blessings and benefits, and recalled the moments of Hunan Satellite TV’s Blue Moon Mid-Autumn Night in the past nine years, and checked in Stay together until the official chapter of the party is unlocked.
The full moon of ten years is accompanied by strong emotional memories. Hunan Satellite TV Mango TV’s Blue Moon Mid-Autumn Night backstage visit team’s new media live broadcast is ingenious. Guests at the party include Xilinnayi Gao, Liu Yu, Jike Junyi, Zhang Weijian, Cai Chengyu, Yuan Yawei accompanies everyone to unlock key representative words related to the Mid-Autumn Festival such as “inheritance”, “prayer”, “accompanying” and “loving love”, and unlocks the Mid-Autumn Night moments when the blue moon accompanied us in those years, full of memories.
In addition to new and old friends gathering to share the joy of reunion, netizens can not only receive festive greeting cards handwritten by guests through interaction with Blue Moon, but can also draw special Mid-Autumn gifts launched by Blue Moon. This time Hunan Satellite TV Mango TV’s Blue Moon Mid-Autumn Festival backstage visit to the new media live broadcast was very satisfying. With feelings and new ideas, the 2023 Hunan Satellite TV Mango TV Blue Moon Mid-Autumn Night will accompany everyone through the tenth Mid-Autumn Festival. These ten years are not only the ten years that Hunan Satellite TV has reunited with everyone on the Mid-Autumn Festival Night, but also the ten years of Blue Moon and Hunan Satellite TV has worked together to make continuous breakthroughs in content creation, and in the past ten years, IP integration has become closer. One after another audio-visual feast has become an indispensable annual ritual for everyone. This year’s Hunan Satellite TV Mango TV Blue Moon Mid-Autumn Night 10th Anniversary Special Planning Backstage Visit New Media Live Broadcast with the theme of “Getting Together by the Moonlight” also expresses Blue Moon’s insistence on staying together and its commitment to making Chinese families clean and worry-free and start a beautiful life. The promise of life.
Looking back on the past, Hunan Satellite TV’s Blue Moon Mid-Autumn Festival night has been with everyone happily and spent ten years of good times; looking forward to the future, the Mid-Autumn “moon” is common every year. What we see is not only the beautiful atmosphere of reunion during the Mid-Autumn Festival, but also the Blue Moon. The compatibility of the brand with Hunan Satellite TV’s Mid-Autumn Night IP, the persistence and innovation of this Chinese daily chemical company in brand building that has been established for 31 years, and the product strength that supports the continuous improvement of its brand value will accompany everyone through this time. During the Mid-Autumn Festival, more families can experience a clean and beautiful lifestyle. Companion for life, clean and worry-free, Hunan Satellite TV Mango TV Blue Moon Mid-Autumn Festival night will be with you for the next ten years.