Huawei launched a new brand: “Huawei Kunling” mainly in the distribution market

Huawei launched a new brand: “Huawei Kunling” mainly in the distribution market

On May 8, the “Huawei China Partner Conference 2023” was held at the Shenzhen World Convention and Exhibition Center with the theme of “Gathering together to create aspirations”. At the meeting, Huawei focused on sharing the latest partner cooperation policies and partner development plans, and systematically explained how to optimize the partner system, how to better support the growth of partners, and how to build the strongest The competitive “partner + Huawei” open cooperation system helps customers succeed in business and wins the digital future together.

Born because of gathering, all will be promising

At the conference, Wang Tao, Executive Director of Huawei, Director of the ICT Infrastructure Business Management Committee, and President of the Enterprise BG, said in his keynote speech “Born by Gathering, Committed to Achievement” that the wave of intelligence is coming, not only for leading the digital transformation The release of new value by leading enterprises is becoming the key to improving quality, reducing costs and increasing efficiency for the majority of small and medium-sized enterprises, leading a new round of industrial transformation. Huawei provides end-to-end digital technology capabilities, making sufficient technical preparations for the wave of intelligence.

Photo Wang Tao, Executive Director of Huawei, Director of the ICT Infrastructure Business Management Committee, and President of Enterprise BG, delivered a keynote speech

In the face of the wave of intelligence, enterprises of different sizes and capabilities have different requirements for digitalization. To this end, Huawei has joined hands with its partners to deeply cultivate the three types of markets: NA, business, and distribution, and adheres to the concept of “taking interests as the link, taking integrity as the basis, and rules as the guarantee” to build a healthy and win-win partner system. Grow together, and use all our strength to support the digital transformation of the industry and the business success of small and medium-sized enterprises.

In the NA market, Huawei works with customers and partners to build lighthouses and support partners to replicate widely; in the commercial market, it focuses on partners and builds a partner-led market system; in the distribution market, it focuses on distributors and engineers. Build a healthy and orderly distribution partner system and jointly expand the new blue ocean.

In order to better meet the needs of the digital transformation of small and medium-sized enterprises and support the business expansion of distribution partners, Wang Tao officially released a sub-brand for the distribution market – “Huawei Kunling” at the meeting, building an easy-to-buy, easy-to-sell, easy-to-install and easy-to-maintain , Easy-to-learn and easy-to-use digital products, solutions, tools and services, grow together with customers and partners, enjoy digital experience, and create hundreds of millions of business opportunities.

Implement the strategy and jointly build an open cooperation system of “partner + Huawei”

The strategy is ambitious and the execution is down-to-earth. Following the strategic direction of the three markets of “NA, business and distribution”, Wu Hui, President of Huawei China’s government and enterprise business, pointed out in his keynote speech that Huawei’s China government and enterprises will continue to strengthen their capabilities in “research, marketing, supply, marketing, service management” and through ” Rules, order, incentives, and platforms” create a good business environment, support and serve partners to expand the market faster, better, and more conveniently, and help all walks of life by continuously strengthening the capabilities of the entire “partner + Huawei” system. Digital transformation and customer business success, win-win digital future.

Photo Wu Hui, President of Huawei China Government and Enterprise Business, delivered a keynote speech

In the NA market, Huawei will cooperate with partners to face customers, build end-to-end capabilities from consulting planning to delivery, O&M, deepen production systems, and jointly innovate to create benchmarks and lighthouses. At the same time, we will work with partners to quickly replicate innovative solutions to help the digital transformation of the entire industry, and hope that more capable partners will join in to achieve a win-win situation.

To this end, Huawei will ensure that the rules are strictly enforced through NA partner map strong application, rule entry process and IT; through strengthening project authenticity management and protecting partner investment, Huawei will better maintain order; through a total of 1.9 billion identity incentives, Ability incentives, growth incentives, etc. to achieve benefit sharing; will also provide partners with better platform support through solution partner clubs, openlab, Huawei Yijia, 400 technical hotlines, etc.

In the commercial market, Huawei will develop and support more partners with “self-ordering” capabilities to jointly serve customers in the commercial market. To this end, Huawei will insist on partner leadership, build a trustful and open cooperation model, and make partners’ business simple and efficient; insist on partner-centricity, give partners better support, and make more partners willing to join; at the same time, build a business-oriented market partner The digital platform and tools (PC and mobile) enable partners to do business with customers more simply, conveniently and efficiently.

In the distribution market, Huawei will optimize the distribution partner system and develop partners with sell-out capabilities. To this end, Huawei will adhere to the rules of long-termism, select partners according to industry and regional characteristics, and make cooperation more secure; provide richer multi-dimensional incentives, encourage Sell-Out, and encourage partners to do better; through the establishment of distribution partners to develop With the management committee (PDMB), equipment scanning code activation, full link visualization, and the introduction of third-party joint governance, etc., to make the order more orderly and invest in returns; it will be supported by the two supporting platforms of Kunling official website PC and Kunling APP , making the cooperation between Huawei and partners more efficient.

Of course, whether it is rules, order, incentives, platforms, or technologies, products, and solutions, they all need to be presented to partners through digital platforms. Made a new upgrade.

Picture Xue Ming, vice president of Huawei Enterprise BG and chief information officer of Enterprise BG, delivering a keynote speech

In this regard, Xue Ming, vice president of Huawei’s enterprise business group and chief information officer of enterprise business group, released e+2.0 digital equipment with the theme of “e+ people with billions of partners, and billions of companies flying on the digital road”. Xue Ming introduced that for partners in the NA market and commercial market, Huawei has newly revised the official website of partners, and upgraded the Yijia app, enterprise service app and Yiqifei app; for the distribution market, Huawei’s Yishang app has been upgraded and renamed Kunling app. And newly released the official website of Kunling Partners, which is Huawei’s newly created “2+4” partner digital equipment system, which aims to enable partners to have good equipment support in every step of “research, marketing, sales, supply, service, and management”. Let partners and Huawei have support in every link of cooperation, realize seamless communication, common improvement, and win-win NA, business and distribution markets together!

Talking about the future together

At the meeting, Xu Chao, Vice President of Huawei China Government and Enterprise Business, also invited Ying Huajiang, President of Beiming Software Co., Ltd., Wen Shilei, General Manager of Shanghai Huicheng Information System Co., Ltd., Dong Mingrui, General Manager of Chongqing Wuji Information Technology Co., Ltd., and Run Liu Run, the founder of Mi Consulting, and other old and new partners and friends launched a Panel activity of “Let’s talk about the future together”, focusing on the new trend of digital development, the construction of the “partner + Huawei” system in the three types of markets, and the future cooperation. Expectations and other core topics, conducted in-depth exchanges and collisions of views, and jointly described a digital future of “communication”.

100+ sub-forums, 36,000+ square meters of exhibition halls create more possibilities

In addition to the wonderful keynote speeches, the Huawei China Partner Conference also set up 100+ sub-forums, including 7 heavyweight summits on supply chain, education, medical care, Anping, datacom, industry perception, service and distribution, and rich Keynote speeches and open lectures. Customers and partners who are concerned about the latest developments and changes in the industry and the industry, or the latest developments in the legion and distribution business, can deeply participate in this conference, and create more possibilities while fully communicating.

As an important part of this conference, the conference exhibition hall with a total area of ​​more than 30,000 square meters has set up three major exhibition areas: comprehensive area, industry area, and industrial area with the design concept of ternary coordination, to fully display “research, marketing, supply, marketing, service management” capabilities, industry digital transformation competitiveness, and ICT infrastructure and innovative products; at the same time, the content of the exhibition focuses on NA commercial and distribution markets, and integrates the partner exhibition area more closely to better demonstrate the multiple aspects of “partner + Huawei”. Dimensional capability matrix presents a digital panorama of “gathering people’s will and making a difference”.

“Born by gathering together, there is a lot of ambition”, the first day of the Huawei China Partner Conference 2023 ended successfully. On May 9, the conference will continue to bring “creating products, solutions and IT platforms that meet the needs of different customers, and working with partners to accelerate the digital transformation of government and enterprise customers”, as well as “2023 Huawei China’s flagship products and solutions for government and enterprises are released Will” and other exciting content, so stay tuned!

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