HP celebrates 40 years in China, strengthens China development strategy

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Beijing, China, February 23, 2023——”Quality·Trust·Towards the Future” The launch ceremony of HP’s 40-year series of activities in China and the HP Printing Spring New Product Launch Conference were held in Beijing. At the scene, HP reviewed the 40 years of common development with China’s economy and industry, and re-emphasized HP’s consistent “in China, for China” strategy – focusing on creating high-quality products and services for customers through innovation, deepening local cooperation and advance sustainable development.

“Over the past 40 years, HP’s success in China has been inseparable from the professional capabilities and ingenuity of Chinese employees and partners.” Hewlett-Packard Global President and CEO Enrique Loris said, “We are proud of our achievements and at the same time , more excited about future opportunities, HP will continue to invest in China’s development and continue to innovate for customers.”

Zhuang Zhengsong, president of Hewlett-Packard Greater China, said, “For 40 years in China, HP has always been rooted in China, grown in China, and served China. As a high-tech joint venture between China and the United States, HP is not only committed to promoting advanced manufacturing concepts and systems in China. , promote industrial and economic development, and continue to cultivate innovative talents for China by exporting its own management concepts and experience. HP is a close partner of China, and we will continue to cultivate and develop in China with our original intention.”

HP celebrates 40 years of HP in China with partners and customers

　　“In China, for China”, develop together with China’s economy and technology industry

After the reform and opening up, China’s economy and technology industry have achieved leapfrog development. During its 40 years in China, HP has adhered to the strategy of “in China, for China” and completed the value cycle of R&D, production and sales in China. By helping localities cultivate industrial clusters, HP has helped many places in China achieve industrial upgrading, employment growth, and economic development momentum transformation, and has made positive contributions to promoting China’s economic growth.

HP has long promoted local R&D construction to support product development in China and globally. In 2004, HP established a China Design Center in Shanghai to design computer products specifically for the unique needs of Chinese consumers. In 2006, HP established the HP Printing Product R&D Center in Shanghai, focusing on the research and development of inkjet printers, laser printers and large-format printing equipment.

In addition, through the construction of production bases in Chongqing, Weihai, Yueyang, Dalian and other places, HP has also provided full support for creating new advantages of Chinese manufacturing. In 2009, HP established a production base for personal computers and peripherals in Chongqing, one of the largest production bases for computers and equipment in the world. As the first PC factory in western China, HP’s Chongqing production base has driven the development of the electronic product processing trade industry in the central and western regions, and promoted Chongqing to become the “Information Industry Valley” in the central and western regions. In 2017, HP established a large-scale printer production base in Weihai, Shandong, and with the advantage of Weihai’s location, sold its products to more than 60 countries and regions overseas, helping Weihai build a “global printer capital”.

　　Customer-centric, innovative technology to meet customer needs

In the past 40 years in China, HP has continuously deepened its localization strategy, innovated around the unique needs of the Chinese market, and has performed strongly in the Chinese market with its consistent high-quality products, services and solutions.

Over the past 40 years, Chinese users’ demand for printing equipment has changed from black and white to color, from convenience to intelligence, and HP has continued to expand its product portfolio. In 1997, HP launched the HP LaserJet 6L laser printer in China, and sold one million units within 4 years. Since then, laser printers have become the standard equipment in Chinese offices. From 2019 to 2022, the cumulative shipments of HP Sharp series printers will exceed 3 million units. From 2000 to 2021, HP laser printers have achieved sales of laser printing equipment in the Chinese market for 22 consecutive years.

In the field of computers, HP has also won the long-term trust of customers through continuous technological innovation and reliable quality. HP’s Elite series commercial computers for enterprise users, Z series workstations for professional high-performance computing scenarios, and war series computers for small and medium-sized enterprises have all passed the industry’s strict US military standard testing. At the same time, HP has also tailored the OMEN Shadow Elf game brand for Chinese players, and has launched the ninth generation. It not only accompanies players to “play their internal strength”, but also leads the application and experience upgrade of global game products.

　　Strengthen China’s development strategy and be a reliable technology partner

China is an important part of HP’s global strategy, and HP will, as always, adhere to the “in China, for China” strategy.

On the occasion of the launching ceremony of the 40-year series of activities, HP released more than 50 new printing products in 4 major series, and strengthened its printing business in China through the comprehensive deployment of segmented tracks. Faced with the blowout demand in the home printing market in the new era, the diversification of the market demand of small and medium-sized enterprises, and the pursuit of “smarter” office equipment by enterprise users, HP has upgraded its products to meet the diversified needs of users.

HP released 4 series of new printing products to strengthen its business layout in China

In order to better serve Chinese customers, HP has recently expanded its PC R&D and testing center in Chongqing, including a testing center and a failure analysis laboratory to support HP’s extensive product portfolio. HP will also target customer segments in different markets, including a new generation of young consumers, small and medium-sized enterprises and large enterprises, and launch more products, services and solutions that meet their needs.

In addition, HP will also cooperate with industry partners in R&D, design, production, channels and other aspects to promote the ecological development of the industry and cultivate more innovative talents for the technology industry.

HP firmly believes that sustainable development is the core competitiveness of enterprises. Over the years, HP has contributed to the sustainable development of China’s economy, industry and society through projects such as low-carbon action, digital fairness and poverty alleviation through donations. HP integrates the concept of sustainable development into the entire value chain process of product design, production, manufacturing, and sales, and drives upstream and downstream partners in the industrial chain to maximize the efficiency of resource and energy utilization to achieve energy conservation and carbon reduction throughout the chain. HP promises that by 2030, the company will reduce carbon emissions by 50% in the entire value chain of product design, production, manufacturing, and sales, and achieve carbon neutrality in consumables and customer service. By 2040, HP will achieve the goal of net-zero emissions in the entire value chain and fully support China in achieving its “double carbon” goal.

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