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Hou Juncheng: Based in Hangzhou, actively contribute to the development of the beauty industry

Hou Juncheng: Based in Hangzhou, actively contribute to the development of the beauty industry


Recently, the seventh member meeting of the third session and the first member meeting of the fourth session of the Hangzhou Cosmetics Industry Association were held in Zhejiang Hotel, and the fourth leadership team of the association was elected.

This is a grand event for the cosmetics industry in Hangzhou. Although more than 20 members were unable to attend the meeting due to the epidemic, there were still nearly 100 corporate member units from the greater Hangzhou economic circle, including cosmetics brands, production, packaging materials, e-commerce, channels, consulting services, and professional media, representing cosmetics. Various subdivisions of the industrial chain participated in the conference.

▲Conference site

Hou Juncheng, general consultant of China Beauty Town and chairman of Proya Cosmetics Co., Ltd., as president of the third council of the association, made the “Third Association Work Report”, “2021 Work Summary” and ” “2020 Work Plan”, and was elected as the honorary president of the fourth council of the association and won the Industry Outstanding Contribution Award.

▲The conference highly praised and fully affirmed Comrade Hou Juncheng’s selfless dedication and hard work in organizing and leading the association’s work during his tenure as the third president of the Hangzhou cosmetics industry, and specially awarded Comrade Hou Juncheng the “Industry Outstanding Contribution Award” medal. Ge Weiping, director of the Hangzhou Municipal Social Organization Administration Bureau, awarded him the license.

In April 2012, General Counsel Hou Juncheng was elected as the president of the second council of the association and was re-elected as the president of the third council. In the past ten years, with the guidance and help of government departments at all levels and through the joint efforts of all members, the Hangzhou Cosmetics Industry Association has been rated as “Advanced Social Organization” and “Excellent Industry Association” by the government and relevant departments for two consecutive years. It was rated as a 5A-level social organization in 2016, and the association’s influence and reputation have continued to expand and improve.

▲General Counsel Hou Juncheng made a speech

In the past ten years, relying on the vigorous development of the beauty industry, the association has also grown rapidly. The number of member units has grown from more than 50 to more than 100 today, and the sales model has developed from traditional sales to now online and offline. Channel, sales increased from the original 10 billion yuan to the current more than 30 billion yuan.

In the past ten years, through the “going global” strategy, the association has organized members to go to cosmetics companies and markets in more than a dozen countries including the United States, France, Germany, Japan and South Korea for special inspections, and visited various countries in Western and Eastern Europe. Visits and studies in the domestic cosmetics industry, tracking international cosmetics professional information, keeping up with the forefront of international cosmetics trends, and reaching a number of substantial introductions of investment, projects and cooperation intentions with foreign counterparts.

▲Conference site

Since 2015, China Beauty Town, initiated by the association and cooperating with beauty peers across the country, has introduced domestic and foreign high-end cosmetics terminals and supporting industries, covering the entire cosmetics industry chain, and has become a joint venture with Shanghai Oriental Beauty Valley and Guangzhou Baiyun. Meiwan, one of the three major cosmetics industry agglomeration centers in the country, has become the only core hosting area for the cosmetics industry during the “14th Five-Year Plan” period in Zhejiang Province. It has been rated as an outstanding and fashionable town in the annual assessment for two consecutive years. First, it will contribute to the healthy and high-quality development of China’s cosmetics industry.

Up to now, China Beauty Town has settled a total of 235 companies, and has signed strategic cooperation agreements with government agencies or industry associations in 29 countries, including the French Cosmetics Valley, the Korean Cosmetics Association, and the Bulgarian National Essential Oil Production and Trade Association, and has leveraged industry resources. With the support of professional advantages, the beauty town continues to develop and is working hard to achieve the beautiful goal of “Oriental Glass”.

▲Show of hands voting session

In accordance with the provisions of the charter, the conference adopted a secret ballot to elect the leadership team of the fourth council of the Hangzhou Cosmetics Industry Association. The newly elected President Shen Weiliang delivered a speech and warmly praised the achievements and contributions of President Hou Juncheng. He also stated that he would be strict with self-discipline, unite the new leadership team of the association with ownership responsibility and attitude, give full play to collective wisdom and strength, jointly promote the rapid and healthy development of the association, and polish the golden sign of Hangzhou Cosmetics Industry Association.

In his speech, the newly elected Honorary President Hou Juncheng first congratulated the new board of directors and President Shen Weiliang, and said that he would continue to be a “waiter” in the industry, support the association’s leadership team, and promote the association to move forward.

▲Director Lin Xiangguo of Zhejiang Provincial Food and Drug Administration awarded the license

Ge Weiping, director of the Hangzhou Municipal Social Organization Administration Bureau, delivered a speech on behalf of relevant government departments. He congratulated the establishment of the new leadership team of the association and the election of the two presidents, and affirmed that the association, under the leadership of the third leadership team, has served as a good consultant for the government, a good public servant for its members, and has made fruitful contributions to the development of the industry. He hopes that the new association team will play a key role in four aspects: industrial collaboration, digital improvement of traditional industries, regional brand building and the role of a bridge between government and enterprises, and continue to promote the healthy development of the industry.

The conference concluded successfully after successfully completing the ten agenda items. We believe that the new leadership team of the association, with General Manager Shen Weiliang of “Ou Shiman” as the president, and General Consultant of China Beauty Town and Chairman Hou Juncheng of “Proya” as the honorary president, will consciously implement industry regulations and unite and help each other. , give full play to the role of bridge and link, serve and lead all member companies, stay true to the original intention, forge ahead, and create new glory for the cosmetics industry in the Greater Hangzhou Economic Circle.



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