On September 26, the Beijing-Tianjin Industrial Handshake Link Negotiation Meeting was held in Beijing. Hema joined hands with relevant representatives from four Hema villages in the Beijing-Tianjin-Hebei region to participate in the meeting, and a collective licensing and signing ceremony was held at the meeting. The four Hema Village bases are: vegetable planting base in Taipingzhuang Village, Mafang Town, Pinggu District, Beijing, leek planting base in Dazhao Village, Xin’an Town, Baodi District, Tianjin, and egg pigeon base in Xinzhuang Village, Pushang Town, Shunping County, Baoding City, Hebei Province. , Honey potato planting base in Da’andi Village, Chengnanzhuang Town, Fuping County, Baoding City, Hebei Province. It is understood that after this listing, the number of “Hema Villages” in the Beijing-Tianjin-Hebei region has reached 9, with categories covering yellow peaches, corn, watermelons, sweet potatoes and pigeon eggs.
Becoming a “Hema Village” means that agricultural products have a stable market; on the basis of not having to worry about selling, promote the standardization, refinement, and branding of agricultural products, so that rural areas can be upgraded from scattered and isolated production units to modern As part of the agricultural digital industry chain, farmers have transformed into digital farmers, using new methods to grow good things and sell them at good prices, helping the development of high-quality agriculture in Beijing, Tianjin and Hebei.
“The process of producing antibiotic-free pigeon eggs is to trade output for quality. Three years ago we started cooperating with Hema to bring the small industry to the big market.” Gao Yaning, the person in charge of Hebei Yueran Animal Husbandry Co., Ltd., said that there are more than 40 people in the village Mu of breeding base produces 4 million pigeon eggs every year. In the past, pigeon eggs were mainly sold through traditional channels such as supermarkets, but the price of pigeon eggs was relatively high and sales were not ideal. Since entering Hema, pigeon eggs have The sales are guaranteed, and the repurchase rate is still very high. Up to now, the base has cooperated with Hema for three years, and the annual sales can increase by more than 50%. He will build a new breeding base every year. He believes that Hema Village will be listed. After its establishment, it will also drive the development of surrounding farmers.
As an effective practice in promoting rural revitalization, since the first Hema Village was launched in Danba County, Ganzi Prefecture, Sichuan in 2019, Hema Village has used the order farming model to connect scattered and isolated production units to the new retail market in four years. Market, on the basis of contract farming, Hema Village follows the methodology of “local specialties” and promotes the integration of primary, secondary and tertiary industries – based on a land and water, highlighting regional characteristics, and truly building an industrial cluster.
Beijing is one of the cities with booming retail formats in China. Hema has multiple formats such as Hema Fresh, Hema Outlets, and Hema X Member Stores in Beijing. Currently, there are 48 Hema stores. The Hema X membership store located in Wanda Plaza on Jianguo Road in Beijing is about to open. The “Hema Village” model is also gradually being promoted in North China. There are four Hema Villages in Pinggu District, Beijing alone. Through these “Hema Villages”, northern delicacies can be transported from north to south and appear more frequently on the tables of consumers across the country in the form of daily meal consumption rather than specialty products, which has also driven the development of local industries in Hema Villages.
Zhang Xinyu, deputy general manager of Beijing Hema Network Technology Co., Ltd., said: “The four newly listed Hema villages in Beijing, Tianjin and Hebei will help the information sharing mechanism of the entire agricultural industry chain in Beijing, Tianjin and Hebei and strive to become a smart agriculture in Beijing, Tianjin and Hebei. It serves as a benchmark for sustainable development and uses practical actions to support the development of high-quality agriculture in Beijing, Tianjin and Hebei.”