Heavy! The winners of the 2022 Effie Performance Marketing Awards (PMA) are officially announced!
The list of winners of the 2022 Effie Performance Marketing Awards, Silver and Bronze Awards and the annual ranking of the Effie Performance Marketing Awards are officially announced!
The Effie Performance Marketing Award takes “growth” as its concept and is committed to deepening the field of digital marketing innovation.This yearA total of nearly 400 case works were collected,Overall recruitment presentationMore diverse, wider and more innovative features.
At the preliminary stage, there are156 bitsThe judges participate in the review, and each case is scored at least12 times. The multi-round and cross-grading mechanism of the judges ensures the high quality of the shortlisted cases.Ultimately, the outstanding106 shortlisted worksafter final reviewNearly 60 senior judgesAfter full discussion and scoring,A total of 6 gold awards, 17 silver awards and 28 bronze awards were born.
The uncertainty in the global market has brought new shocks to all walks of life. But even so, China’s marketing industry continues to progress driven by technology and data, and has entered the era of intensive farming. In the case of this year’s Effie Marketing Award, more innovative and breakthrough teams have emerged. Through the application of digital intelligence technology, digital empowerment and technological innovation in the marketing field have been practiced, which has promoted the iterative progress of the traditional marketing model. The era of global marketing has contributed more and more effective practical methods.Thank you for supporting Effie, and thank every colleague for their hard work in different stages of case collection and review. I look forward to meeting you in the new season of 2023 when the spring is blooming.
Congratulations to all winning teams!
Since its establishment in 2020, the Effie Marketing Awards has continued to recognize digital empowerment and technological innovation in the marketing field, and through the Effie global network, it has promoted the style and wisdom of Chinese marketing to the world, helping the rapid development of the global marketing industry.
Let’s take a look at the winners of the 2022 Effie Performance Marketing Awards!
at the same time,The annual ranking of the 2022 Effie Performance Marketing Awards was also announced simultaneously.The Effie Effect Marketing Award recognizes continuous breakthroughs and commercial achievements in the marketing field. The ranking is calculated and ranked according to the awards every year, and the annual marketing is commended from four dimensions (annual brand, annual advertiser, annual agency company, and annual agency company group). Achievement. The ranking not only reflects the effectiveness and development trend of brands and agencies, but also provides important reference indicators for stimulating the healthy development of the industry.
With the announcement of the list of winners of the Effie Performance Marketing Award and the ranking of the effectiveness, the exploration of the effectiveness of the field of performance marketing in 2022 has also come to an end.Thanks to Tencent Advertising, Xiaomi Commercial Marketing, Zhihu, Weibo, Baidu Marketing, iQIYI and other partners for their support of the Effie Marketing Award!
In the future economy, digital comes first. The effective journey in 2023 is about to start, and we look forward to more partners joining hands with Effie to jointly promote China’s digital ecological innovation to the world!