Bank of Shanghai has long adhered to the concept of low-carbon and environmentally friendly development, adhered to the green development strategy, and actively led a green lifestyle. Based on serving individual customers, Bank of Shanghai Credit Card is committed to building green consumption scenarios and creating green financial products, comprehensively promoting green financial innovation with rich and diversified services, and assisting the sustainable development of cities.
Build consumption scenarios
Encourage green travel with preferential feedback
In terms of the construction of public travel scenes,Bank of Shanghai Credit Card has actively invested resources, cooperated with buses, subways and rail transit in many places, and continued to carry out travel discounts in multiple rounds. In the Shanghai area, starting from August 2023, the Shanghai Metro will jointly carry out random instant discount activities for full purchases to encourage public travel with payment discounts. In November, the second phase of the activity was upgraded. Based on the Union QuickPass ride code, the participation method was extended to the Shanghai subway ride code and the application code was applied with the APP, providing a more convenient, faster and worry-free travel experience for the majority of customers. Actively coordinate Beijing, Tianjin, Nanjing, Hangzhou, Ningbo, Shenzhen, Chengdu, Nantong, Wuxi and other places to carry out regional discounts based on local conditions around the themes of public travel and green travel, covering buses and subways in various places, using full discounts, discounts and other preferential methods. Drive more citizens to choose green and low-carbon travel methods. As of the end of November, Bank of Shanghai has carried out a total of 25 green travel scenario activities in 2023, benefiting more than 1.45 million customers.
In terms of the construction of new energy consumption scenarios,Shanghai Bank Credit Card focuses on the key needs of charging and replenishing energy, and jointly carries out special charging themed activities in Shanghai, Beijing, Tianjin, Suzhou, Ningbo, Hangzhou, Chengdu, Nanjing, Shenzhen and other regions. The cooperative brands cover Telaidian, Xingxing Charge, Hui Charge, etc. The regional head charging and energy replenishment platform helps car owners to travel green through attractive preferential subsidies and convenient participation methods, and contributes to the new energy vehicle environment. The activity covers more than 7,500 new energy charging stations, and has been carried out in more than 20 rounds throughout the year. It has been widely welcomed by car owners and customers in various places, and has benefited more than 20,000 customers throughout the year.
Improve online platform functions
Improve green finance customer experience
Continue to build a convenient and fast payment experience. Bank of Shanghai Credit Card provides customers with more efficient and smooth green travel payment services by integrating metropolitan subway ride codes into the Good Life APP. The first phase of the function supports customers in Shanghai, and will continue to expand the coverage of the function in the future, gradually including key cities across the country, and create a closed loop of green travel financial services.
Launched the Better Life APP – Carbon Inclusive Zone redemption event to connect carbon points with credit card points redemption, encourage customers to accumulate and use carbon points through designated low-carbon travel methods, and actively advocate green travel.
Focus on new energy scenarios
Promote green consumption with featured businesses and products
We will vigorously develop the new energy direct-to-customer car installment business, and continue to strengthen the deployment of diversified channels such as social communication marketing, entering stores in business districts to acquire customers, and online investment. At the same time, we carried out direct customer marketing of new energy and vigorously promoted the new energy vehicle credit card installment business, which was widely welcomed by car buyers and the business volume reached peaks repeatedly. That year, the new energy vehicle installment business production capacity reached 2.47 billion yuan, a year-on-year increase of 48.7%, serving nearly 17,000 customers, involving more than 10 new energy brands.
Launched new energy specialty credit card products. Bank of Shanghai will promote credit cards for new energy car owners in October 2023, and simultaneously launch special marketing activities to reward Alipay red envelope rights to new energy car owners who apply for direct installment during the event. In the month of card issuance, a total of 376 new energy vehicle owner cards were approved, with a transaction amount of nearly 10 million yuan.
In the future, Bank of Shanghai Credit Card will continue to practice the concepts of green development and technological innovation, based on customers’ needs for a better life, actively deploy green finance, support regional economic development, promote customer operations deepening through digital transformation, and improve customer service experience through refined management. , and promote the business to move steadily towards high-quality development.