Huawei flagship store Tianjin Binjiang Road opened grandly on October 27, Beijing time at the Tianjin Binjiang Road Pedestrian Street. This is not only Huawei’s first flagship store in North China, but also the first store to experience a new upgrade of Huawei’s flagship store. Huawei’s Tianjin flagship store will bring consumers a richer full-scenario experience and higher-quality services.
At a media communication meeting the day before the opening (October 26), Rong Tao, director of Huawei’s terminal BG retail business department, and Zhao Chunshui, deputy general manager of Tianjin Planning and Design Institute, shared the service concept of Huawei’s flagship store and the design behind the Tianjin store story.
Upgrade experience to create consumers’ “city living room”
Rong Tao, director of the Retail Business Department of Huawei Terminal BG, said that unlike ordinary experience stores, Huawei flagship stores are not aimed at sales, but rather at providing consumers with high-quality products and services. “We hope that not only the products will be far ahead, but the services and experience of the flagship store will also be far ahead.”
High-quality and warm service is an important foundation for the establishment of Huawei’s flagship store. Rong Tao introduced that the flagship store not only has rich hardware product experience and professional explanations provided by experience consultants, but is also committed to providing consumers with services beyond expectations, such as free gift packaging, data backup, cleaning and disinfection, free film, membership Birthday gifts, etc., bring surprises to users.
In addition, Huawei’s flagship store’s rich social activities also implement the idea of ”city living room”, allowing consumers to closely connect with Huawei, and the city with Huawei. Take a relaxing yoga session in the sports area, listen to lectures by industry experts in HUAWEI TALK, and learn how to use equipment in the “Huawei School”. These colorful activities provide more choices for urban residents’ lives.
Rong Tao also said that the Tianjin flagship store will also continue this feature and carry out activities such as cycling, Frisbee, flag football, Youdao STEAM classes, Yilakan picture book story gatherings, etc., to build the Huawei Tianjin flagship store into a popular destination for Tianjin people. Health room, parent-child playground. It is precisely because of these high-quality offline services that Huawei’s extraordinary experience forms a complete closed loop.
Huawei’s flagship store is an important contact point connecting the brand and consumers, and is also a direct channel for consumers to experience brand culture and concepts. “Starting from the Tianjin store, Huawei’s retail business has undergone a major upgrade. With the goal of “one city, one city living room”, it plans to have more than 25 flagship stores nationwide within two years. Huawei hopes to create a ceiling for retail store experience. We continue to provide consumers with We provide consumers with the most heart-warming services, the most innovative products, and the ultimate experience, and hope to connect more consumers with our leading services,” said Rong Tao.
Travel through the past and present, and use new technologies to restore old customs
Closely integrating Huawei’s flagship store with the city’s characteristics and creating one city, one store, and one culture is a concept that Huawei has been actively practicing. As a city that plays a decisive role in China’s modern history, Huawei has chosen the Tianjin flagship store to be located in the century-old Tianjin Transportation Hotel, reorganizing and integrating modern technology with historical space, and embodying history.
Zhao Chunshui, deputy general manager of Tianjin Planning and Design Institute, who participated in the design and renovation of Huawei’s Tianjin flagship store, said that in order to restore the historical style of the building itself to the greatest extent, the design team consulted a large amount of historical materials and found the original hand-drawn drawings of the designer in 1927. Through light renovation, low impact, and micro-renewal strategies, old buildings can be restored to their old style.
During the repair process, Huawei also peeled off the current condition of the building, cleaned up the multiple layers of real stone paint that had been sprayed on the exterior walls due to repeated repairs, repaired and filled the cracks, gouges and rivets in the wall, and The lost parapet was restored strictly in accordance with history, and the architectural aesthetics of the Traffic Hotel itself were finally restored.
“During the renovation process, in order to restore the style of the old building itself, we sacrificed part of the commercial area, restored the demolished arcade at the entrance, and redesigned the diamond-shaped atrium. These measures, which are done at the cost and at the expense of commercial interests, fully illustrate that Huawei strives to build the Tianjin flagship store into the urban living room of Tianjin people with good intentions.” Zhao Chunshui said.
Subtract from building renovations and add to technological care. Zhao Chunshui believes that Huawei’s flagship store in Tianjin not only revitalizes old buildings with new spaces and new experiences, but also allows urban space to continuously advance with the times through the link between architecture and nature and the collision of history and modernity. This also fully reflects that Huawei brings not only technological progress, but also the value pursuit of simple life.
In the future, as Huawei flagship stores will enter more cities, Huawei will also create more models for urban living rooms with high-quality products and services and store designs rich in regional characteristics. We strive to continuously deepen the emotional connection with users with heart-warming, practical and differentiated special services, and use technology to empower the public to live a better life.