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Financial consumer protection is by your side to protect your rights and prevent risks. Sino-Dutch Life Tianjin Branch actively carries out the “3.15” financial consumer rights protection education and publicity campaign

Financial consumer protection is by your side to protect your rights and prevent risks. Sino-Dutch Life Tianjin Branch actively carries out the “3.15” financial consumer rights protection education and publicity campaign


In order to improve consumers’ financial literacy and financial security awareness, and effectively implement the main responsibility of consumer rights protection education and publicity, Sino-Dutch Life Tianjin Branch actively responded to the industry call, implemented the requirements of the “3.15” financial consumer rights protection education and publicity activities, and comprehensively carried out Consumer rights protection education and publicity work, enriching educational publicity scenarios and increasing the publicity dimension. Focus on the key groups of “one old, one small and one new” for popularization, and use multi-form, multi-channel, and three-dimensional publicity methods to guide consumers to invest scientifically and rationally, and enhance consumers’ awareness of legal rights protection.

  “Everyone participates and everyone takes responsibility” to create a good publicity atmosphere

In order to solidly promote the protection of the rights and interests of financial consumers, make the concept of consumer protection deeply rooted in the hearts of the people, and embed consumer protection into the whole process of daily operations, during this publicity event, the Tianjin branch carried out “Executives Talk about Consumer Protection”, with Cong Yuxue, general manager of the branch, taking the lead Promote knowledge about the eight basic rights and interests of financial consumers to consumers, and help the public improve their awareness and ability to protect their rights according to law by interpreting clause cases.

At the same time, the Tianjin branch used advertising machines, TV playback screens, etc. to play the theme slogans of the “3.15” financial consumer rights protection education and publicity campaign in a loop, and arranged display racks, banners and other promotional materials to ensure that every visiting customer Everyone can feel the strong publicity atmosphere and have a more profound impact on their own rights and interests knowledge. At the same time, the customer service lobby has a “special service area for the elderly” equipped with considerate service facilities such as a blood pressure monitor, a blood oxygen detector, and reading glasses, so that every visitor can feel the considerate and meticulous service of Sino-Dutch Life.

  Focus on key groups and deepen publicity and education

From March 6th to March 13th, the branch focused on the key groups of “one old, one young and one new” and conducted “3.15” financial activities in various public places such as Financial Street Ronghui Plaza Business District, Tianjin International Studies University, and Linquan Community. Consumer protection knowledge promotion activities. China-Netherlands Life has self-produced three promotional leaflets for the elderly, young people and new citizens, targeting different groups of people to carry out targeted popularization of financial knowledge, financial risks and anti-fraud techniques. At the same time, through the “Easy Journey Life Winner” theme board game and other novel and interactive activities and games, participants can feel the role of finance in daily life through education and entertainment, and establish a correct view of financial consumption. This enhances the sense of gain.

At present, the “3.15” financial consumer rights protection education and publicity campaign is still in full swing. Sino-Dutch Life Tianjin Branch will continue to do a good job in publicity and education on financial consumer rights protection, establish a long-term working mechanism, and actively fulfill the responsibilities of insurance companies. Establish a good image of the industry.



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