Fighting fiercely in the Middle East and North Africa markets, China Excellent Products Center enters Dubai Mall!
In 2023, as the largest service center for overseas Chinese enterprises in the Middle East, Dubai Silicon Valley China Center launched the “China Excellent Products Going Overseas Plan” and established the Dubai Silicon Valley China Excellent Products Center, and then entered Dubai MALL, the world’s largest shopping mall, non-stop. The high starting point and rapid action not only demonstrate the strong strength of Dubai Silicon Valley China Center in the Middle East, but also provide important support for Chinese high-quality brands to carry out physical marketing in the Middle East, enhance brand reputation, and help brand upgrades. Industry insiders believe that in the post-epidemic era, the market demand in the Middle East and North Africa has risen strongly, and Chinese companies regard it as another emerging market with “unlimited potential”. Become an important anchor point for Chinese brands in the Middle East. While helping Chinese high-quality products grasp business opportunities and quickly open up sales channels, it can also significantly increase the market awareness and influence of Chinese brands, inject new momentum into the development of China’s foreign trade, and promote China’s economy. Further optimization of internal and external double circulation.
There are a lot of highlights in the cooperation between Dubai Silicon Valley China Excellent Products Center and MALL: 1. The early stage platform construction work is all in charge of Dubai Silicon Valley China Excellent Products Center, and the entry cost of Chinese brands is extremely low. 2. Dubai Mall has a huge flow of people and can receive nearly 80 million high-quality consumers every year, which can help Chinese brands attract traffic at low cost and quickly increase sales. 3. Dubai is a world-class city, and Dubai Mall is a landmark tourist attraction in Dubai. Chinese brands can use this to further enhance their brand influence in the Middle East, North Africa and even the world. 4. The entry of many excellent Chinese brands will form a joint force, and promote the export of Chinese cultural soft power in the form of “Chinatown”, helping overseas people understand oriental culture and experience the charm of China.
It is understood that Dubai Silicon Valley China Excellent Products Center officially welcomes brands from all over the country to “come in”, and will also carefully screen the first batch of brands entering Dubai Mall, and select products with excellent reputation, Chinese characteristics and ingenuity. brand, and then demonstrates China’s strong manufacturing strength. At present, Dubai Silicon Valley China Excellent Products Center has signed agreements with more than 100 brands in more than 30 provinces in China. The product types are designed with Chinese characteristics, intangible cultural heritage products, traditional handmade products, and new technology products , smart home products and many other categories, more brands are also continuing to enter.
Looking forward to the future, Li Min of Dubai Silicon Valley China Center said with great confidence that with the help of this cooperation, Dubai Mall Chinatown will be built into an international comprehensive business integrating retail, wholesale, international trade, business cooperation, and cultural exchanges. The main body is to promote the rapid integration of Chinese enterprises with international economic and trade in the post-epidemic era.
In the current environment where Chinese brands continue to expand globally and become the second largest trading country in the Middle East as early as 2020, and the total trade volume between the two sides is also growing rapidly, it is undoubtedly more important for Dubai Silicon Valley China Premium Center to enter Dubai Mall. The presence of many Chinese brands and the expansion of market sales and influence in the Middle East provide another important fulcrum. In the future, the zero-cost entry opportunity, stable location on the main road of the city, huge passenger flow, super high consumption power and high popularity will surely make it the best choice for more Chinese brands to land in the Middle East and radiate the world.
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