Empowering the headquarter’s first copyright ecological cooperation conference to pursue the “smart point” of the headquarter’s copyright value

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On April 28, China Central Radio and Television held its first Copyright Ecological Cooperation Conference in Shanghai with the theme of “Integration, Coexistence and Co-creation of the Future”. Shen Haixiong, deputy director of the Central Propaganda Department and director of China Central Radio and Television, Zhao Jiaming, member of the Standing Committee of the Shanghai Municipal Party Committee and director of the Propaganda Department, attended and witnessed the first batch of Signed a contract with copyright ecological partners. Since the 18th National Congress of the Communist Party of China, the Party Central Committee has placed the protection of intellectual property rights in a more prominent position. Peng Jianming said in his speech that copyright is an important content of intellectual property rights, and copyright protection and development play an important role in stimulating the innovation vitality of the whole society, promoting the construction of a new development pattern, and the process of building a modern socialist country. In order to maximize the release of the value of the copyright resources of the main station, highlight the responsibility of copyright in the process of Chinese-style modernization, and help the construction of a “copyright powerhouse”, in recent years, the main station has increased its efforts in the development of copyright assets, and innovatively launched a series of integrated copyright marketing measures. It has achieved gratifying results. The heads of the relevant departments of the main station and the heads of the Taiwan-affiliated companies will focus on discussing the value of copyright and seeking common industry development, combined with the IP operation and commercial development of the main station to make themed promotions.

China Radio, Film and Television Satellite Co., Ltd., as a first-level backbone enterprise of China Central Radio and Television Corporation, is an important channel transmission coverage and all-media industry operation organization of the Central Radio and Television Corporation. Relying on the copyright resources and platform advantages of the main station, focusing on the copyright management of the main station, all-media production, and cultural and creative development, relying on the main station, facing the market, and accelerating the upgrade and transformation from copyright management to market-oriented, professional and diversified management layout, Through the commercialization path of building a first-class Taiwanese enterprise group, the copyright value of the main station is enhanced, and the service helps the strategic blueprint of “big culture, big capital, and big business”. At the same time, Wei Chuan Company also follows the strategic deployment of the main station to build its own communication characteristics, and feed back its own goal positioning with creative development achievements. In the process of building a highland of cultural consumption and empowering people to live a better life, Wei Chuan Company has continuously promoted the innovation and development of business formats, continuously empowered high-quality brands, and made Wei Chuan contributions to my country’s cultural undertakings and industrial development.

Deeply cultivate the copyright work of the main station, and expand the advantages of all-media operation. Wei Chuan Company is the sole agent of the all-media copyright of live channels 3, 5, 6, 8, 5+, and 16 of the main station, and is responsible for the landing coverage and integrated development of the whole channel of the main station. After more than 20 years of deep market cultivation and professional operation, it has established a full-field, multi-channel, and multi-platform cooperation network that runs through 31 provinces, municipalities, and professional institutions across the country. Relying on the basic strategic resources exclusively authorized by the main station, Wei Chuan Company takes the IP of major events such as the Beijing Winter Olympics and the World Cup in Qatar as the starting point, makes overall planning and combined marketing, and creates a network consisting of CCTV-5, CCTV-5+, CCTV- The national sports matrix composed of 16 channels, through all media channels such as cable TV, IPTV, Internet TV and mobile TV, strives to promote the integration of traditional media and emerging media, and the linkage between large and small screens. Based on the advantages of the high-quality channel matrix, Wei Chuan actively expands industrial cooperation ideas through various means of sports copyright management such as event interactive reporting, sports program creation, and event content output, and comprehensively plays the role of the main station as a bridgehead. The concept of cooperation, together with China Mobile Migu Company, Wasu Digital TV Media, BesTV Network TV, Guangdong Southern New Media and other industry benchmarking units to release the potential of innovative management and development, and promote the “circle of friends” to achieve double-effect harvest.

Innovate the IP business model and explore co-creation and development in all fields. Relying on the diversified copyright management of the main station’s program resources, Wei Chuan takes the program resources as the support point, the copyright cultural and creative development as the key point, and the integration of marketing measures as the focus, and coordinates the mutual promotion of the main station’s high-quality columns and copyright cultural and creative development. Mutual progress, accelerate the construction of a new integrated management situation of “one game of chess for the whole Taiwan”, and comprehensively deploy the operation path of high-quality IP in the authorized cooperation and joint development of the main station. For the classic IP “A Bite of China” with strong vitality in the main station, Wei Chuan released a very exploratory brand development plan at the conference, laying a solid foundation for subsequent sustainable innovation and reproducible operations. Through the development of IP commercial visual assets, the establishment of an official certification and authorization system, the launch of the “Bite of the Tongue Initiative” public welfare action, and the organization of catering enterprise alliances, etc. Under the background of strong leadership, communication and influence of the main station, it helps the brand realize the value leap from the core circle to the public circle and the complete radiation of cultural output, and pursues the value “smart point” of copyright management. While building the original IP brand authorization cooperation platform of the main station, Wei Chuan Company takes joint development as the starting point, integrates resources in the station, joins hands with market forces, and works together to create a vertical platform that combines the cultural symbols of the main station, technological innovation applications and cultural creativity. Based on the strong publicity and promotion resources of the main station, it can effectively promote the realization of online and offline dual-line interaction and the organic integration of large and small screens to enhance the brand value.

As the vanguard of the copyright management of the main station, Wei Chuan Company will use the “small cut” of copyright cooperation to open up the “big scene” of the whole industry chain operation under the overall operation planning route of the main station, and realize the IP core aesthetics empowering industry value leap and industry innovation Upgrading achieves IP brand forging two-way complementary advantages, cooperating with people of insight from all walks of life, focusing on a mutually beneficial and win-win business development model, building a “concentric circle” of cooperation and development, and building a “connecting bridge” between strong and strong, forming a sound The prosperity and development trend of gathering numbers, playing symphonies in unison, and composing harmonious music together leads the consumption trend of a better life, serves the overall situation of national culture going overseas, and contributes to “promoting cultural self-improvement and self-confidence, and creating new brilliance of socialist culture”.

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