Dual brand ice cold TOP1!Japanese media reveals why Haier Zhijia leads the way
In the process of globalization, Haier Smart Home maintains a leading position in many countries around the world. In Japan, the 2023 peak sales season “New Life Season” is in full swing, and Haier Japan continues to maintain its leadership. According to GfK data, as of February, Haier Japan’s dual-brand ice-cooling sales accounted for TOP1, of which the share of refrigerators exceeded 50%.
Why did Haier Japan achieve such success? This is mainly due to its continuous iteration of original technology based on user needs.mostclose, the well-known Japanese media “Mynavi News” visited Haier’s Japan R&D Center in Kumagaya City, Yu County, Japan, and reported and tracked the original “intelligent constant temperature freezing and fresh-keeping technology” of the AQUA refrigerator born here. It is understood that “Mynavi News” is a comprehensive news media in Japan. It disseminates high-quality information from a unique perspective, aims to provide users with valuable information and help users make correct choices, and has a high influence in Japan.
The staff of the research and development center introduced that in daily life, after a long time of freezing food, it often changes color, dries up, or emits an unpleasant smell when thawing. In the middle, the heat of the heater will enter the refrigerator, causing the temperature to fluctuate by about 10 degrees, which will affect the freezing of food.Effect, The taste and nutrition are greatly reduced. In response to this user pain point, the AQUA high-end refrigerator is equipped with the original “intelligent constant temperature freezing and fresh-keeping technology” created by the Japanese R&D Center. According to Mr. Hitoshi Hoshino, the person in charge of refrigerator fresh-keeping technology, this technology reduces the temperature fluctuation of the freezer by blocking the heater heat flowing into the refrigerator during defrosting operation, so that frozen food can be kept fresh for a long time.
The staff of “Mynavi News” tasted the food made from other refrigerators and the AQUA refrigerator equipped with “intelligent constant temperature freezing and preservation technology” for a month, including beef, scallops, goldengunFish fillets, etc., and found that they taste very different: the beef frozen in the AQUA refrigerator is softer, better in taste, goldengunThe difference between fish fillets and raw scallops is particularly obvious.sexBoth tasted better and the difference in taste was surprising.
In addition to the “intelligent constant temperature freezing and fresh-keeping technology”, Haier Japan R&D Center has also produced many innovative technologies and products, and is committed to continuously improving user experience. Differentiated products such as the TZ ultra-thin refrigerator, the industry’s thinnest freezer with a width of only 36cm, and ultrasonic washing machines are all in line with the needs of Japanese users. Based on the pain points of users, Haier Smart Home constantly strives for excellence in research and development technology, creating a high-quality and comfortable life experience for users, and has won the favor of users and the market.
Haier Japan R&D Center is a microcosm of Haier’s R&D system. Relying on 10 global R&D centers and N innovation centers, Haier Zhijia builds a “10+N” innovation ecosystem, forms a global resource network, and realizes continuous and rapid iteration of products. In the future, Haier Smart Home will also be guided by user needs, provide users with the ultimate life experience through original technology, and open up a broad development space for itself.
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