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Country Inn & Suites by Radisson continues to expand, leading to a new wave of investment in the industry

Country Inn & Suites by Radisson continues to expand, leading to a new wave of investment in the industry

With the gradual recovery of the global tourism market, tourists from all regions have increased significantly. Many hotel brands in the mid-end hotel market have gradually begun to exert their strength. The Liyi Hotel brand signed three projects in February 2023. Yi Hotel Project, Chengdu Longquan Li Yi Hotel Project and Xianning Media Building Li Yi Hotel Project have realized the coverage of multiple cities and regions across the country.

At the symposium on the signing of the Chengdu Longquan Liyi Hotel project, Yong Guo, the chief operating officer of Zhongxin Cultural Tourism, the investor, mentioned: In the era of intensified competition in the inventory of mid-end hotels, hotel practitioners need to constantly think about how to combine the needs of these market segments. To meet demand, launch new products to enhance competitiveness, and provide customers with a comfortable and convenient high-quality lifestyle are the last words to gain a firm foothold in the hotel market.

At the meeting, Hou Peng, CEO of Country Inn & Suites by Radisson, said: As the international mid-end chain hotel brand with the largest number of stores under the Radisson Hotel Group, it is also one of the diversified brands under Jin Jiang International Group, which ranks second in the world in terms of hotel scale and the largest in Asia. , the brand of Country Inn & Suites by Radisson has always maintained industry acumen, precise insight into industry policies, segmented market positioning and consumer demand, and constantly polished and innovated products and services to provide passengers with a comfortable and convenient accommodation experience. This cooperation will further focus on the mid-end market, achieve a win-win situation for both parties, and work together to create an international quality living life.

In 2019, with the help of Jin Jiang International Group’s localized influence in China, the brand of Country Inn & Suites by Radisson began its comprehensive expansion and development in mainland China. In 2022, the Li Yi brand will launch a 2.0 new product “Yi Business Travel”. This upgrade is no longer a single aspect upgrade or a simple change, but an upgrade of the comprehensive value of each aspect. Precise control of the direction, rapid deployment in the mid-end hotel market, highly differentiated products and a new strategic layout have attracted the attention of many investors.

The new generation of consumers no longer just enjoy the thrill of entertainment on the road, but also hope to enjoy more convenient and high-quality rich experience brought about by the hotel’s innovative interactive experience during the business trip. Country Inn & Suites by Radisson 2.0 products are people-oriented, Convenience is built according to the needs. Through the configuration of “executive floor”, “X-SPACES space” and “chief housekeeper” in the experience, it presents an international mid-end business hotel with more business functions. At the same time, it is also one of the highlights of the Liyi brand in terms of cost. With the joint support of the two groups, Liyi Hotel has a sufficiently superior platform advantage. It shares the traffic of more than 182 million members on the Jinjiang WeHotel global hotel Internet platform to bring resources to franchise hotels. A steady stream of customers. Relying on the cost advantage brought by Jinjiang’s global procurement platform GPP to improve the supply chain, the Liyi brand has built a product quality of 120,000 to 150,000 yuan in the market at an average cost of 90,000 yuan, achieving the ultimate in hotels of the same level, and providing future investors with more More profit margins.

At present, the mid-end hotel market has entered a stage of rapid development. The addition of many new brands has not only brought innovation and development to the industry, but also brought more choices for investors. At this time, Country Inn & Suites by Radisson will continue to forge ahead, continuously polish high-quality products, create more commercial value, and thus bring more stable returns to investors. While quickly gaining a firm foothold in the mid-end hotel market, we are striving towards a more developed and innovative market.

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