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Corporate Mission | China Life launches corporate culture series of short films

Corporate Mission | China Life launches corporate culture series of short films


General Secretary Xi Jinping emphasized: “Culture rejuvenates the country, and a strong culture strengthens the nation. Without a high degree of cultural confidence and cultural prosperity, there will be no great rejuvenation of the Chinese nation.” For a nation, culture is the inheritance of blood and the key to rejuvenation. Source; for an enterprise, it is the guide of value, the core competitiveness and moat that cannot be copied. In order to fully implement the spirit of the National Conference on Propaganda, Ideology and Culture, deeply practice the core socialist values, promote cultural self-confidence and self-improvement, promote the company’s corporate culture to be widely disseminated and take root, and accelerate the construction of a world-class enterprise, China Life has launched the “Corporate Culture Series Short Films”. Through vivid pictures and fresh cases, the connotation of each component of the corporate culture system is explained, and the responsibilities of large state-owned financial institutions in the new era are demonstrated.

The corporate mission is the purpose and value of the company’s existence. It answers the question “Why does the company exist?” and is the internal driving force for the sustainable and healthy development of China Life. Along with the progress of the construction of socialism with Chinese characteristics, generations of China Life people have always adhered to the original mission of “serving the overall development of the country and safeguarding the people’s good life”, using sweat and responsibility to compose heroic movements that serve the overall situation and care about people’s livelihood. Hard work and open mind will engrave pictures of the era of hard work and rapid progress, and implement the responsibilities of financial central enterprises with practical actions.

For more than 70 years, China Life has firmly followed the Party and maintained a high degree of consistency with the Party Central Committee in terms of ideology, politics and actions. From the original life insurance business of the People’s Insurance Company of China to the spin-off of China Life Insurance Company to start professional operations; from becoming an independent brand Going to the market, going through restructuring, listing, becoming stronger and better, and then moving on to the coordinated development of insurance, investment, and banking… China Life resolutely implements the decisions and arrangements of the Party Central Committee, fully fulfills the responsibilities and missions assigned by the Party Central Committee, and builds high-quality party building Lead high-quality development.

For more than 70 years, China Life has unswervingly followed the path of financial development with Chinese characteristics, consciously integrated the company’s development into the overall national situation and served the national strategy, firmly grasped the essential characteristics of finance and insurance, exerted the functions of insurance, investment and banking, and served The real economy, preventing and controlling financial risks, deepening financial reform, promoting the virtuous cycle of financial and economic development, constantly creating new situations of high-quality development, and safeguarding economic and social development.

For more than 70 years, China Life has always put the people at the top of its mind, strived to implement the people-centered development philosophy, continuously served and met the people’s diverse financial and insurance needs, continued to improve service efficiency and level, and strived to exert its full potential. The function of insurance as an economic shock absorber and social stabilizer actively contributes to the realization of high-quality, stable and healthy development of the financial industry.

China Life’s corporate culture construction started early in the domestic financial and insurance industry. Generations of China Life people have continued to work hard and accumulated excellent corporate culture for the company. The core socialist values ​​​​are the soul of rejuvenating the country, the calcium of the spirit of national rejuvenation, and the soul that guides the sustainable development of enterprises. In 2022, based on the requirements of the Party Central Committee and the specific actual development of the company, China Life will update and enrich the current corporate culture system, forming a China Life corporate culture system in the new era that matches the core socialist values.

The five elements of corporate mission, corporate vision, core philosophy, business philosophy and brand slogan together constitute the new version of China Life’s corporate culture system. They are the spiritual core of China Life and create a responsible and respected corporate culture that is consistent with the core values ​​of socialism. Matching the corporate culture system of China Life in the new era.



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