China Life’s heart-warming services ensure that new citizens live and work in peace and contentment
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Accurately focus on key groups, tailor-made group financial products, optimize pension financial services, and consolidate the cornerstone of economic development… In order to further implement the China Banking and Insurance Regulatory Commission’s deployment of accelerating financial services for new citizens, and continue to improve the quality and efficiency of financial services for new citizens in Tianjin, China Life Insurance Co., Ltd. (hereinafter referred to as “China Life Insurance”) Tianjin Branch provides high-quality financial services for new citizens through a series of service measures that benefit, facilitate and benefit the people, and implements the social “stabilizer” with practical actions. “Responsibility and mission to protect the people’s better life.
Consolidate the cornerstone of economic development
New citizens are important participants in urban economic development, and they are an indispensable backbone in urban construction. New citizens can be found in various industries in the city: construction and production, manual repairs, wholesale and retail, transportation, catering services, real estate finance, scientific research, medical education… They are everywhere in every corner of the city, and they silently contribute their wisdom and Sweat has made indelible contributions to the development of the city’s economy and is the backbone of the new urbanization road with Chinese characteristics.
Most of the financial needs of new citizens are concentrated in several categories such as financial consumption, business finance, and financial services. After fully understanding their differentiated and personalized financial needs, China Life Insurance Tianjin Branch has solidly carried out innovations in financial products and services for new citizens. Concentrate on improving financial services for new citizens, focus on solving financial service problems for new citizens, strive to broaden the scope of services, innovate financial services on demand, accurately locate key groups, and establish a wide-coverage, multi-level, and sustainable financial service system that meets the needs of new citizens. Promote the balance between the supply and demand of financial services for new citizens, help new citizens live and work in Tianjin in peace and contentment, keep their hearts, and run towards the broad road of common prosperity together.
Photo: Counter service staff handle business for new citizens
Customize and improve group insurance protection products for newcomers
In recent years, the development of the real economy has encountered many challenges. Some enterprises even face the risk of suspending work and production due to tight capital chains. China Life Insurance Tianjin Branch pays close attention to the development of small, medium and micro enterprises, actively carries out targeted, effective and innovative service activities, tailors a variety of risk protection plans, and launches the exclusive group insurance protection plan of “Caring and Love Insurance” for small and medium-sized enterprises. For legal person customers, upgrade and improve the existing group accident insurance protection plan, and do our best to help small, medium and micro enterprises resume work and production. Up to now, “Caring Insurance” has covered more than 30,000 people, and provided a cumulative risk insurance amount of more than 3 billion yuan.
In order to facilitate small and micro enterprises to purchase other commercial insurance for their employees, in addition to the original “employee welfare package” for small and micro enterprise legal person customers, China Life Insurance Tianjin Branch focuses on small and medium-sized enterprises with 3-100 employees and launches a “new version” “Employee Welfare Insurance” exclusive plan to help improve small and micro enterprises and new strategic customers’ ability to resist risks, and provide employees of enterprises with insurance protection covering hospitalization, major diseases, and mild diseases. The protection content can be flexibly selected to meet the protection needs of different enterprises. The company uses scientific and technological means to realize online paperless insurance application throughout the whole process, free of “face-to-face” acceptance services, and the convenient insurance application method is very suitable for the occupational characteristics of new citizens.
Picture: Counter service staff introducing convenient services to citizens
Build for the new, precisely focus on key groups
New citizens are the main force in the city’s logistics industry, such as couriers, truck drivers and other special post workers. Their working hours are not fixed and traffic accidents are prone to occur, which makes these groups less resistant to disease and accident risks, and they are more active in purchasing insurance independently. Not high, resulting in a relatively low level of protection for employees. To this end, China Life Insurance Tianjin Branch accurately researched and judged the insurance needs of the logistics industry, launched a suitable insurance protection plan, and provided risk protection for those working in special positions. Since 2020, it has provided a total of 2.965 billion yuan of risk protection for 120 logistics companies and related legal entities in Tianjin.
In addition, with the development of the city, a large number of “new citizens” who come to the city because of their own entrepreneurship and employment, children’s schooling, and taking care of their children are becoming more and more large. New forms of employment, such as webcasting and broadcasting, are booming. China Life Insurance Tianjin Branch regards new industries and new business forms as one of its main service positions, enriches the supply of commercial pension insurance schemes, actively serves the society, and actively promotes market research on new citizens’ exclusive security schemes such as new business forms, migrant workers, construction insurance, etc. and promotion to meet the basic insurance protection and old-age security needs of new business forms, new industries and flexible employment.
Picture: Leaflets are distributed to citizens to promote the prevention of financial risks
Peace of mind for the new, optimized pension financial services
Since the five ministries and commissions including the Ministry of Human Resources and Social Security, the Ministry of Finance, and the State Administration of Taxation jointly issued the “Personal Pension Implementation Measures” in early November 2022, the personal pension system that has received much attention has taken an important step on November 25. As the first batch of financial institutions to obtain qualifications for personal pension business, China Life Insurance Company quickly launched personal pension business, fully participated in the construction of the third pillar of the national pension system, and actively promoted personal pension product services.
On the day when the insurance application portal was officially opened, Ms. Li, a customer of China Life Insurance Tianjin Branch, successfully signed the first personal pension product insurance policy of Tianjin Branch through the independent insurance application of China Life Insurance APP. Personal pensions help promote the construction of a multi-level and multi-pillar pension security system, enrich the public’s pension options, meet the people’s growing needs for diversified pension security, and allow individual pension participants to contribute to the first and second pillars of pension security. On the basis of the old-age pension, add another pension accumulation, further improve the pension income level of the insured and the old-age living security, help new citizens solve the problem of urban pension difficulties, increase the sense of happiness and belonging, and help realize the ” retirement freedom”.
In the future, China Life Insurance Tianjin Branch will continue to give full play to its main business advantages, focus on the financial needs of new citizens in terms of employment, housing, medical care, pensions, education, etc., and take multiple measures to improve service levels to help new citizens live and work in Tianjin in peace and contentment. Protect the people’s good life.
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