China Life Insurance Tianjin Branch carried out a financial publicity and education activity of “Building an Honest Consumption Environment Together and Boosting Confidence in Financial Consumption”
China Life Tianjin Branch always adheres to the “people-centered” development idea, focuses on the immediate needs of the people, develops diversified inclusive insurance projects and services, and continuously upgrades operational services to provide customers with more simple, high-quality, and warm services experience. In order to further protect the rights and interests of consumers and improve consumers’ financial literacy, on the “3.15 Consumer Rights and Interests Protection Day”, the Tianjin Branch of China Life Insurance and the Heping Branch of the Tianjin Municipal Public Security Build an honest consumption environment and boost financial consumer confidence” theme publicity and education activities.
During the publicity activities, the staff popularized the eight major rights and interests of financial consumers, financial fraud prevention knowledge, inclusive medical insurance and other knowledge to passing “one old and one young”, takeaway riders, housekeeping service personnel, couriers and other new citizens. Explained the dangers of financial fraud to the public in detail, and reminded residents to invest rationally, which further improved consumers’ financial literacy, protected consumers’ rights and interests, optimized consumer service experience, and effectively enhanced people’s sense of gain, happiness and security.
China Life Tianjin Branch is also actively popularizing the financial knowledge that consumers can hear, learn and use in life, and has produced and placed themed promotional materials such as “e Xiaobao takes you to understand inclusive insurance” on the counter . At the same time, use the online platform to publish financial and insurance knowledge-related text and video content on the official account, give full play to the company’s financial and insurance professional advantages, and provide consumers with financial knowledge, risk warnings and other educational content in multiple ways and in an all-round way, so as to achieve the goal of targeting different groups of people. Financial literacy popularization activities.
China Life Tianjin Branch will thoroughly implement the spirit of the 20th National Congress of the Communist Party of China. While promoting high-quality development, it will further optimize the insurance customer service system, strengthen consumer financial knowledge popularization, carry out in-depth insurance education, and improve the consumer protection mechanism. Send care to customers with simple, high-quality, and warm services, and protect the people’s sense of gain, happiness, and security.