China Life Insurance launched a series of themed activities on the “20th Anniversary of Listing”
Twenty years ago, the life insurance company under China Life Insurance Group was successfully listed overseas, setting a record for the world’s largest IPO project that year, and returned to domestic A-share listing three years later. In the past 20 years since it was listed, the company has always adhered to the leadership of the party, adhered to the original mission of “insurance is insurance” and “insurance is for the people”, and adhered to the “be yourself, become an adult, be yourself“The core concept of corporate culture always insists on being the “guardian” of a better life and the “builder” of a beautiful motherland, advancing with the times and co-prospering with the times.
In the past two decades, with the rapid development of China’s economy, the improvement of personal income and living standards, the national demand for insurance products, especially life insurance products, has increased, and China Life Insurance has further developed and expanded. Now, standing at a new historical node, the company takes “Twenty years of concentricity and a new journey” as the theme, opened the curtain of a series of activities, reviewed the history of growth, and drew a new blueprint for the future.
Start “Operation Guardian”
20 years of wind and rain, 20 years of forging ahead. On the occasion of the 20th anniversary of listing, China Life Insurance Company recently officially launched the “health protection“”Guardian of Wealth“”guardian of happiness“Special protection action, share the glory and fruits of common growth with customers, and thank you for the long-term companionship in the past 20 years.
Health Guardian Action
weave security,For health protection. Health is the source of all happiness. Protecting the health of our customers is the initial heart of China Life Insurance Company. On the occasion of the 20th anniversary of its listing, the company continues to enrich multi-level and diversified health insurance products and services, three-dimensionally weave the personal security network and family security network of customers, and will launch a portfolio of critical illness insurance products with more protection functions, more Diversified medical insurance products, including the launch of the “Companion Blessing” series of insurance products for old customers who accompany and support China Life. At the same time, the company will also launch a series of live broadcast activities such as “China Life Health Small Classroom” and “Listen to famous doctors and talk about immunization”, focusing on daily life, warm and caring to protect the healthy life of customers.
Wealth Guardian Action
Settle down,Escort for wealth. Financial security is the only way to feel at ease. Enrich and optimize product supply to help customers protect their wealth. On the occasion of the 20th anniversary of its listing, in addition to its exclusive commercial pension insurance, China Life Insurance Company launched a special personal pension insurance product – China Life “Xinminbao” endowment insurance to better meet the long-term pension security needs of customers. The company will continue to introduce new life insurance products to enrich customers’ more diversified insurance needs.
Happiness Guardian Action
beautiful together,Cheers to happiness. A happy life is the goal of life, and protecting happiness is the direction of customer service of China Life Insurance Company. On the occasion of the 20th anniversary of listing, the company will upgrade its VIP customer service system, enrich customer service rights, actively build a big pension and big health ecosystem, expand service boundaries, enrich diversified comprehensive financial and insurance services, and improve the insurance service chain. Focus on customers, build an “insurance +” service system, and build a safety net to protect customers’ happiness. Plan the “insurance +” happiness plan for customers, better meet customers’ needs in medical care, health care and insurance services, and cheer for happiness.
Develop with the times
The hard road is blue, and the jade is in success. These 20 years have been the 20 years of China’s economic take-off, and also the 20 years of China Life Insurance Company’s robust growth.
With the development of the national economy and changes in policies, the company has undergone major developments such as shareholding reform and listing, management system reform, Dingxin reform, and eight major projects, and has realized premium income from less than 150 billion yuan to600 billion yuanThe platform and its embedded value range from 90 billion yuan to1.23 trillion yuantotal assets from 328.7 billion yuan to5.25 trillion yuanthe scale of investment assets from 279.2 billion yuan to5.06 trillion yuanA major leap forward, realizing the number of effective long-term insurance policies from 48 million to325 million copiesThe number of annual claims ranges from 789,000 to19.17 million piecesThe annual claim amount ranges from 2.8 billion yuan to51.5 billion yuanhuge improvement.
Encouraged by national policies, generations of China Life people have held high the banner of entrepreneurship and innovation, and made new contributions to serving the overall situation of the times. China Life Insurance Company has continuously strengthened economic compensation, financial intermediation, and social management functions to strongly support and escort the people’s better life. In-depth participation in the construction of a multi-level social security system, deepening the “universal” and “beneficial” inclusive insurance, and expanding the scope and coverage of new citizen insurance service supply. The personal pension business industry was among the first to be launched, and exclusive commercial pension insurance was steadily advancing. Promote common prosperity and green development. The insurance business and investment scale related to rural revitalization achieved rapid growth.
China Life Insurance20 consecutive yearsAwarded “Fortune” and “Brand”Double World Top 500,20 consecutive yearsAmong the “China’s 500 Most Valuable Brands”Top 10. China Life Insurance Company has won the “Best Life Insurance Company in Asia“”Most Admired Enterprise in Asia” and other honorary awards, and the brand image of “knowing each other for many years is worth entrusting” has become increasingly popular.
Grow with customers
China Life Insurance Company has always adhered to the principle of “customer first, protecting the beauty” and creating a “happy China Life”. Through sharing, win-win and joint construction, it provides customers with high-quality products and services to meet the needs of people who are more diverse, personalized and higher level of insurance needs.
Through the vigorous development of Internet insurance business, China Life Insurance Company provides customers with high-quality service experience through online and offline integration and online direct sales. The company continues to improve the Internet insurance business operation system with centralized operation and unified management, giving full play to the advantages of fast Internet access, wide coverage, and high efficiency, adhering to the Internet concept of “digitalization, intelligence, and sharing”, and actively promoting the development of Internet insurance business. A variety of Internet personal insurance products, and the establishment of an Internet self-operated platform “Guoxibao China Life Insurance Mall“, realizing the opening of the official business hall of China Life Ant Insurance.
By giving full play to the group’s comprehensive operating advantages, China Life Insurance Company actively builds a “life insurance +” comprehensive financial ecosystem to empower the company’s high-quality development. Actively explore the synergy between insurance and investment businesses, deepen cooperation with other member units of the group, closely cooperate in investment project promotion, joint customer development, etc., and innovate new investment interaction models. Starting from meeting the diversified needs of customers, an integrated business platform covering the entire customer base is built. Under the framework of laws and regulations, property insurance companies, pension insurance companies and China Guangfa Bank under the United Group carry out various customer collaborative business activities to provide customers with One-stop, all-round high-quality financial insurance services.
Around the 20th anniversary of listing, China Life Insurance Company will further build “simple,quality,warmth“Service brand, improve customer experience in multiple aspects, upgrade offline customer service centers and multiple online services, continue to improve the digital and intelligent level of insurance policy services, claims services, telephone and online consulting services, and continue to optimize the comfort for elderly customers. For old services, mobile applications with better experience and more convenient use and self-service in offline customer service centers were launched, and unique value-added services and customer activities were launched around the fields of health and elderly care.
Draw a new blueprint for the future
These 20 years are a glorious and splendid node, and it is also the starting point for sailing. At present, China Life Insurance Co., Ltd. has launched a new business strategy that will lead future development – “Eight Major Projects”. The “Eight Major Projects” focus on innovations and breakthroughs in the leadership of party building, mechanism optimization, marketing reform, resource integration, management innovation, and ecological drive. , taking the “sales channel strengthening project”, “comprehensive marketing cohesion project”, “customer management Jinshan project”, “government-enterprise cooperation public support project” and “healthy elderly care ecological project” as the main body, based on the “financial technology digital project” to carry out in-depth implementation Fundamental reconstruction and difficult problem solving, actively targeting new customer groups, new models, and new capabilities, comprehensively upgrading the company’s development momentum, and accelerating quality change, efficiency change, and power change.
Looking forward to the future, the major deployment of financial and economic work at the 20th National Congress of the Communist Party of China has brought huge development opportunities and era dividends to the insurance industry. China Life Insurance Company will take the 20th anniversary of listing as a new starting point, continue to deepen reform and innovation, focus on key areas to promote transformation and upgrading, continuously inject new momentum into high-quality development, and continue to improve the people’s sense of gain, happiness and security.