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China Life Insurance Company won the “2023 Gold Medal Bancassurance Channel Business Comprehensive Strength Award”

China Life Insurance Company won the “2023 Gold Medal Bancassurance Channel Business Comprehensive Strength Award”


  On September 21, the “Jin Pixiu 2023 Fourth Bancassurance Cooperation and Development Forum” sponsored by eBay Financial Media and “Financial Finance” magazine was held in Beijing, and the results of the Jin Pixiu bancassurance channel series awards were announced on the spot. China Life Insurance Co., Ltd. (hereinafter referred to as “China Life Insurance Company”) won the “2023 Gold Medal Bancassurance Channel Business Comprehensive Strength Award”.

The “Golden Pixiu Award” selection activity attracted hundreds of outstanding companies to participate in the competition, and attracted the attention of many authoritative media. Among them, the “Bancassurance Channel Business Comprehensive Strength Award” comprehensively analyzes the performance of bancassurance institutions in channel management, product innovation, business development, customer service, etc., and is a systematic summary of the business development of bancassurance channels.

As a leading company in the domestic life insurance industry, China Life Insurance Company has won the trust of a wide range of customers with its long history, strong strength, professional and leading competitive advantages and world-renowned brand. As of June 30, 2023, the company’s total assets reached 5.64 trillion yuan, total premium income reached 470.115 billion yuan, and embedded value reached 1,311.669 billion yuan. The scale and value continue to lead the industry.

  As an important part of the diversified segments of China Life Insurance Company, the bancassurance channel has always adhered to the channel positioning of “paying equal attention to scale and value” and regards “scale growth, structure optimization, and value enhancement” as the direction of development.The company always adheres to the customer-centered approach, constantly improves the product system, meets customers’ diversified insurance protection needs, builds a “simple, quality, warm” service brand, and effectively safeguards the rights and interests of consumers. In the first half of 2023, China Life Insurance Company’s total premiums from bancassurance channels reached 62.066 billion yuan, a year-on-year increase of 45.7%. First-year regular premiums reached 17.294 billion yuan, a year-on-year increase of 59.2%. Among them, the proportion of first-year regular premiums with a term of 5 years and above accounted for 43.5% of first-year regular premiums, a year-on-year increase of 11.2 percentage points, and the business structure continued to improve.In terms of team, the companyAdhere to the spirit of “efficient, capable and professional”According to the military line, in the first half of 2023, the number of account manager certificate holders will reach 23,000, and the per capita regular delivery production capacity will increase significantly year-on-year. The company also strengthens technological empowerment and creates an online and offline bancassurance BOS digital platform, using technological support to amplify the development advantages of bancassurance channels and build core competitiveness in the digital economy era.

As the “leading goose” in the life insurance industry, China Life Insurance Company will adhere to the “people-centered” development philosophy, deeply implement the long-term value management philosophy, unswervingly follow the path of high-quality development, and provide customers with higher quality, More efficient and warmer products and services.



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