China Life Insurance Company launched a series of themed activities on the “20th Anniversary of Listing”
Twenty years ago, China Life Insurance Company Limited (hereinafter referred to as “China Life Insurance Company”) was successfully listed overseas, setting a record for the world’s largest IPO project that year, and returned to domestic A-share listing three years later. In the past 20 years since its listing, China Life Insurance Company has always adhered to the leadership of the party, adhered to the original mission of “insurance is insurance” and “insurance for the people”, adhered to the core corporate culture concept of “becoming yourself, others, and adults”, and always insisted on creating a better life. The “guardian”, the “builder” of the beautiful motherland, advances and prospers with the times.
In the past 20 years, with the rapid development of China’s economy and the improvement of personal income and living standards, the national demand for insurance products, especially life insurance products, has increased, and China Life Insurance Company has further developed and expanded. Today, standing at a new historical node, China Life Insurance Company, with the theme of “Twenty Years of Concentricity and New Journey”, kicked off a series of activities to review the history of growth and draw a new blueprint for the future.
Be grateful for your companionship and launch the “Guardian Action”
20 years of wind and rain, 20 years of forging ahead.
We share common memories, common emotions and common expectations with the country, society and customers. On the occasion of the 20th anniversary of listing, China Life Insurance Company officially launched the special protection actions of “Health Protection”, “Wealth Protection” and “Happiness Protection” on April 6, sharing the glory and fruits of common growth with customers, and expressing gratitude for the long-term love of the past 20 years accompany.
Health protection action: weave security and protect health. Health is the source of all happiness. Protecting the health of our customers is the initial heart of China Life Insurance Company. On the occasion of the 20th anniversary of its listing, the company continues to enrich multi-level and diversified health insurance products and services, three-dimensionally weave the personal security network and family security network of customers, and will launch a portfolio of critical illness insurance products with more protection functions, more Diversified medical insurance products, including the “Blessing of Companion” series of insurance products for old customers who accompany and support China Life. At the same time, the company will also launch a series of live broadcast activities such as “China Life Health Small Classroom” and “Listen to famous doctors and talk about immunization”, focusing on daily life, warm and caring to protect the healthy life of customers.
Wealth Guardian Action: Safeguard the wealth with peace of mind. Financial security is the only way to feel at ease. Enrich and optimize product supply to help customers protect their wealth. On the occasion of the 20th anniversary of its listing, in addition to its exclusive commercial pension insurance, China Life Insurance Company launched a special personal pension insurance product – China Life “Xinminbao” endowment insurance to better meet the long-term pension security needs of customers. The company will continue to introduce new life insurance products to enrich customers’ more diversified insurance needs.
Happiness Guardian Action: Share happiness and cheer for happiness. A happy life is the goal of life, and protecting happiness is the direction of customer service of China Life Insurance Company. On the occasion of the 20th anniversary of its listing, China Life Insurance Company will upgrade its VIP customer service system, enrich customer service rights, actively build a comprehensive pension and comprehensive health ecosystem, expand service boundaries, enrich diversified comprehensive financial and insurance services, and improve the insurance service chain. Focus on customers, build an “insurance +” service system, and build a safety net to protect customers’ happiness. Plan the “insurance +” happiness plan for customers, better meet customers’ needs in medical care, health care and insurance services, and cheer for happiness.
“Twenty years” develops with the times
The hard road is blue, and the jade is in success.
These 20 years have been the 20 years of China’s economic take-off, and also the 20 years of China Life Insurance Company’s robust growth.
Along with the development of the national economy and the changes in policies, China Life Insurance Company has undergone major developments such as shareholding reform and listing, management system reform, Dingxin reform, and eight major projects. China Life Insurance Company has realized the premium income from less than 150 billion to 600 billion yuan platform, the embedded value from 90 billion to 1.23 trillion yuan, the total assets from 328.7 billion yuan to 5.25 trillion yuan, and the scale of investment assets from 279.2 billion yuan to 50,600 yuan A major leap of 100 million yuan has achieved a huge increase in the number of effective long-term insurance policies from 48 million to 325 million, the number of annual claims paid from 789,000 to 19.17 million, and the annual claim amount from 2.8 billion to 51.5 billion yuan.
Encouraged by national policies, generations of China Life people have held high the banner of entrepreneurship and innovation, and made new contributions to serving the overall situation of the times. China Life Insurance Company has continuously strengthened economic compensation, financial intermediation, and social management functions to strongly support and escort the people’s better life. In-depth participation in the construction of a multi-level social security system, deepening the “universal” and “beneficial” inclusive insurance, and expanding the scope and coverage of new citizen insurance service supply. The personal pension business industry was among the first to be launched, and exclusive commercial pension insurance was steadily advancing. Promote common prosperity and green development. The insurance business and investment scale related to rural revitalization achieved rapid growth.
China Life has been listed in the “Fortune” and “Brand” Double World Top 500 for 20 consecutive years, and has been among the top 10 of “China’s 500 Most Valuable Brands” for 20 consecutive years. China Life Insurance Company has successively won honorary awards such as “Asia’s Best Life Insurance Company” and “Asia’s Most Respected Enterprise”.
“Twenty years” grow together with customers
Twenty years have passed, and China’s economy has entered a new stage of high-quality development, and the demands of insurance consumers have also undergone important changes, from “have it” to “whether it is good or not”. China Life Insurance Company has always adhered to the principle of “Customer First, Protecting the Beauty” and created a “Happy China Life”. Through sharing, win-win and joint construction, it provides customers with high-quality products and high-quality services to meet the needs of people who are more diverse, personalized, Higher level of insurance needs.
Through the vigorous development of Internet insurance business, China Life Insurance Company provides customers with high-quality service experience through online and offline integration and online direct sales. The company continues to improve the Internet insurance business operation system with centralized operation and unified management, giving full play to the advantages of fast Internet access, wide coverage, and high efficiency, adhering to the Internet concept of “digitalization, intelligence, and sharing” to actively promote the development of Internet insurance business , released a variety of Internet personal insurance products, established the Internet self-operated platform “Guoxibao China Life Insurance Mall”, and realized the opening of the official business hall of China Life Ant Insurance.
By giving full play to the comprehensive operating advantages of the group company, China Life Insurance Company actively builds a “life insurance +” comprehensive financial ecosystem to empower the company’s high-quality development. Actively explore the synergy between insurance and investment businesses, deepen cooperation with member units such as China Life Asset Management Subsidiaries, closely cooperate in investment project promotion, joint customer development, etc., and innovate new investment interaction models. Starting from meeting the diversified needs of customers, an integrated business platform covering the entire customer base is built. Under the framework of laws and regulations, United Nations Life Insurance Company, pension insurance subsidiaries and China Guangfa Bank carry out various customer collaborative business activities to provide customers with One-stop, all-round high-quality financial insurance services.
Around the 20th anniversary of its listing, China Life Insurance Company will further build a “simple, high-quality, warm” service brand, improve customer experience in multiple aspects, upgrade offline customer service centers and multiple online services, and continue to improve policy services, claims services, and telephone services. and online consulting services, continue to optimize elderly-friendly services for elderly customers, launch mobile applications with better experience and more convenient use and self-service in offline customer service centers, and launch distinctive services in the fields of health and elderly care Value-added services and customer activities.
“Twenty years” draws a new blueprint for the future
These 20 years are a glorious and splendid node, and it is also the starting point for sailing.
At present, China Life Insurance Co., Ltd. has launched a new business strategy that will lead future development – “Eight Major Projects”. The “Eight Major Projects” focus on innovations and breakthroughs in the leadership of party building, mechanism optimization, marketing reform, resource integration, management innovation, and ecological drive. , taking the “sales channel strengthening project”, “comprehensive marketing cohesion project”, “customer management Jinshan project”, “government-enterprise cooperation public support project” and “healthy elderly care ecological project” as the main body, based on the “financial technology digital project” to carry out in-depth implementation Fundamental reconstruction and difficult problem solving, actively targeting new customer groups, new models, and new capabilities, comprehensively upgrading the company’s development momentum, and accelerating quality change, efficiency change, and power change.
Looking forward to the future, the major deployment of financial and economic work at the 20th National Congress of the Communist Party of China has brought huge development opportunities and era dividends to the insurance industry. China Life Insurance Company will take the 20th anniversary of listing as a new starting point, continue to deepen reform and innovation, focus on key areas to promote transformation and upgrading, continuously inject new momentum into high-quality development, and continue to improve the people’s sense of gain, happiness and security.