“Children’s innocence, art and imagination” children’s parent-child theme activity season upgrades parent-child interaction and new experience-Chengdu IFS X OK!Baby, the first children’s pop-up bookstore in China and the opening of the 2023 children’s supermodel contest.

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Summary:To welcome the spring season, we bring new expectations and a variety of activities, starting from the heart, to create a warm and pure parent-child interaction space, and to experience the infinite splendor belonging to the children at zero distance.

China, Chengdu (March 31, 2023), the 2023 New Year season begins, “OK! Wonderful Baby” and Chengdu IFS (full name “Chengdu International Financial Center”) have jointly created the country’s first children’s pop-up bookstore. And opened a nearly one-month-long parent-child theme activity season of “childlike innocence, art and imagination”. To welcome the spring season, we bring new expectations and a variety of activities, starting from the heart, to create a warm and pure parent-child interaction space, and to experience the infinite splendor belonging to the children at zero distance.

This time, the star baby magazine “OK! Wonderful Baby”, which is very influential in children’s fashion in China, has an exclusive cooperation with Chengdu IFS. With the creative concept of “childlike innocence, unlimited art and imagination”, it collects domestic high-quality children’s book education resources, multi-screen Linking well-known stars, through entertaining and educational methods, creates a multi-faceted parent-child interaction space full of childishness and creativity, and builds a growth platform for children to grow in a variety of ways.

The entire activity season starts from the first stage of happy reading, to a variety of weekend interest activities, so that more children can feel the fun of learning and exploring in reading and games; in the second stage, we specially invite professional supermodel tutors The young supermodels in the finals will conduct pre-competition training, and will also take professional model cards for each shortlisted contestant, escorting them all the way until they complete their wonderful catwalk performances in the finals. Through such a variety of activities for nearly a month, the children can better understand how to express themselves and express their individuality, so that the interaction between parents and children is full of upward force, and the extracurricular life is getting better and better!

The event “OK! Wonderful Baby” will join hands with Chengdu IFS to focus on family customers, lead the trend of parent-child fashion, and create high-quality parent-child life aesthetics. Chengdu IFS is a leading fashion landmark in China. It is committed to creating a child-friendly commercial center with both fashion aesthetics and childlike creativity. Inject new vitality into urban homes.

  Chengdu IFS X OK! BabyThe first pop-up bookstore for children in ChinaOpening Ceremony

On March 25th, Chengdu IFS X OK! Baby, the first children’s pop-up bookstore in China, officially opened in Chengdu IFS in the midst of the tender and beautiful children’s acapella chorus.On the same day, Mr. Luo Xixun, assistant director and general manager of Wharf China Real Estate Co., Ltd., Mr. Mai Weicheng, deputy general manager of Chengdu IFS, Ms. Wu Jiaying, brand and marketing director of Chengdu IFS, deputy editor-in-chief of Boutique Group and “OK! Wonderful” “OK” Ms. Li Tian, ​​publisher and editor-in-chief of !Baby magazine, senior children’s reading education


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