Century Sakura celebrates its 19th anniversary and accelerates iteration to provide comprehensive services for the brand

Introduction:Century SakuraSince its establishment 19 years ago, it has served many large-scale real estate projects and helped many well-known companies complete brand packaging and promotion. After years of hard work, it has become an industry leader. Under the new economic situation, Century Sakura has also kept pace with the times and actively explored new markets. In addition to improving itself, it will iterate again and continue to contribute to the cause of Chinese brands.

　　1. Continuing the public relations advantages of the real estate industry to empower brands to move forward against the trend

In terms of overall project planning and promotion and marketing, Century Sakura has used its strong national operation capabilities and leading market share to create countless successful cases for many companies and high-end brands with global influence. We always regard users first as our guideline. While serving customers, we focus on public relations business and rely on the Century Sakura and TONY brand lines, from event management to IP operations, radiating film and television production, live broadcast operations, public art and other diversified business systems to provide Clients are provided with all-round public relations and promotion services with strategy as the core, quality as the guarantee, communication as the means, and creativity as the driving force.

Century Sakura is the only brand public relations activity team rooted in Shenzhen and also radiating across the country. In 2023, Century Sakura has joined hands with China Resources Land, Vientiane Lifestyle, China Merchants Shekou, Shum Yip Group, Gemdale Group, Greentown China, China Overseas Real Estate, Steinway, Major comprehensive leading companies such as Galeries Lafayette, Joy City, Hongrongyuan, and Conrad have created hundreds of brand public relations activities. During this period, Century Cherry Blossom integrated all-round online media matrix and offline resources. With its powerful celebrity and media resources, it invited sweetheart leader Cyndi Wang and singing superstar Hacken Lee to come to the scene to surprise and support Hongrongyuan Jiayufu’s super debut. The grand ceremony, through the live broadcast operation of multiple media and the popularity of celebrities, sparked heated discussions across the Internet. On the day of the event, it went straight to the top of Douyin and Douyin charts. The number of live viewers exceeded 1.4 million, and the total number of hot topics on Weibo was read. The extremely high discussion volume of over 21 million+ made Jiayufu quickly become the focus of attention and became popular in the industry.

In the current real estate market environment, Century Sakura still leverages its public relations advantages in the real estate industry to provide all-round marketing and services for real estate projects, helping real estate projects stand out in the fierce market competition and win the favor and trust of more home buyers. This not only demonstrates Century Sakura’s professional public relations capabilities, but also reflects its in-depth research and professional understanding of the mentality and preferences of home-buying users under counter-cyclical conditions.

　　2. Comprehensive marketing enables exponential growth in brand influence

In the all-media environment, Century Sakura’s marketing strategy is also constantly iterating, and through years of accumulation, it has formed a set of effective methodology and media matrix. This all-round, multi-angle marketing strategy not only expands brand influence, but also achieves exponential growth in brand value.

In addition to traditional public relations activities and media reports and promotions, we also use live broadcasts, short videos and other forms to achieve precise exposure and widespread diffusion of brand value. Through carefully planned live broadcast interactions and short video content creativity, Century Sakura has successfully attracted and accumulated a large number of loyal fans and potential consumers, thereby promoting the fission spread of brand value; at the same time, Century Sakura is well versed in circle marketing. Continuously expand the circle of performing arts friends and establish close cooperative relationships with many well-known artists. This not only provides high-quality performance resources, but also further enhances the brand’s popularity and reputation through the personal influence of celebrities, achieving cross-circle communication effects. and a multifaceted promotional campaign.

What’s even more inseparable is that Tony, the founder of Century Sakura, continues to provide added value to the corporate brand through his personal influence. From strategy formulation, resource integration to brand communication, multiple dimensions provide strong support for maximizing brand value and benefits. His professional abilities and leadership skills are undoubtedly an important driving force behind Century Sakura’s success.

　　3. Gradually expand business scope to help more Chinese brands tell good stories

After 19 years of development, Century Sakura has evolved from a professional real estate public relations service provider to a public relations service provider for the entire industry. In addition to professional event planning and display, we also go deeper into the entire brand marketing case, from strategic full-process coverage and efficient contact to multi-dimensional presentation with a strong sense of quality; from high-dissemination resource deployment to creative Through cross-border empowerment, Century Sakura has formed a complete and sophisticated service system.

In March this year, Century Sakura for the first time deeply set foot in the food field, creating four distinctive brand activities for Jinduoduo Food Group, a top 100 global confectionery company, from the completion and commissioning ceremony of Jinduoduo Food’s Guangdong production base to the global distribution event with a gathering of elites. Business conference; from candy parties for sweet gatherings to industry forums focusing on the world’s innovative power, Century Sakura helps Chinese brands find the most beneficial growth points for publicity and build unique brand narrative techniques through all-round packaging and promotion. , not only demonstrates the popularity and reputation of Chinese brands on a global scale, but also promotes the continued growth and expansion of Chinese brands.

The development of China’s economy no longer relies on the processing of supplied materials and the OEM of overseas brands. As it gradually moves upstream, domestic brands must form a strong brand culture in order to compete with overseas brands domestically and even in overseas markets. In the game, to gain higher profits, in the blue ocean of Chinese brands going overseas, Chinese brands need to go better, and brand building is essential, and Century Sakura has such successful experience and strength.

Conclusion:

19 years after its establishment, Century Sakura is still facing the rising sun and moving forward bravely. It will also serve Chinese brands well and grow with them.